Oktopost

JUNE 4, 2024

Generating high-quality leads is what all your marketing efforts come down to, and a lead generation landing page is a pivotal moment in the journey down your sales funnel. Optimizing landing pages for the highest possible conversion potential is a priority for any B2B demand generation leader.

Landing Pages 62

Landing Pages Lead Generation Paid Content Lead Scoring 62

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. But there’s much more to the job description.

Social Media 111

Social Media Marketing Attribution Automation Personalization 111

Martech Advisor

SEPTEMBER 25, 2019

When it comes to unlocking new ways of advertising, it’s crucial to strike the iron while it’s hot. While performance marketing, search engine marketing and social media advertising are “safe bets” and here to stay, they are also already saturated with advertising dollars driving up costs.

Mobile Advertising 75

Mobile Advertising Advertising Agencies Cost Per Click Cost Per Thousand 75

Launch Marketing

OCTOBER 18, 2023

Boosting traffic and generating leads should always be top of mind. Whether it is a website redesign or a new launch, gaining traffic is the first step on the path to lead generation and conversion success. There are several crucial steps to take to ensure your website boosts traffic and lead generation. Consider Advertising.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Stevens & Tate

MARCH 8, 2022

Generational marketing is a type of marketing that targets the needs and desires of different demographic groups according to their age. Deliberately segmenting consumers into generations allows brands to target their campaigns more effectively, ensuring they are communicating with the correct group of people at the right time.

Generation 126

Generation Brand Identity Branding Peer-to-peer 126

Martech

AUGUST 18, 2023

Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. 59% say they have now made purchases on social media, almost four times as many as in 2021. These include social media, messaging apps and live streams or live chats.

Media 84

Media Mobile Advertising Loyalty Social Media 84

Marketing Insider Group

MAY 15, 2023

Navigating the complex landscape of B2B marketing and creating a strategy that generates results can be tricky, especially with today’s ever-evolving digital technologies and trends. 8 Essential B2B Digital Marketing Strategies Perfecting your business’s B2B digital marketing means implementing strategies that generate results.

B2B Marketing 303

B2B Marketing B2B Buyer Personas Mobile Advertising 303

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. However, I feel those changes will be dwarfed by generative AI’s impact on our industry. 1 barrier to the adoption of AI for marketing.

Marketing AI 97

Marketing AI Training Generation Budget Programs 97

Zoominfo

FEBRUARY 1, 2018

As new companies join the space, existing companies will find it increasingly difficult to generate new leads. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. Ready to learn more about the state of B2B lead generation? B2B Lead Generation Statistics: Successful Tactics.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

ClearVoice

MARCH 31, 2021

Some things never change, but social media is not one of them. We’re here to help you stay current with all of the latest social media news updates from new features, product releases, and occasional platform glitches. Need to get connected with all the latest updates in social media? Social media updates for Clubhouse.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

Only B2B

MARCH 10, 2022

“Generating B2B leads is simple and easy.” You know how difficult it is to boost sales with B2B lead generation tactics. It doesn’t help that each expert insists that their lead generating strategy or approaches are the most effective. The Process Of Generating B2B Leads. More sales = more leads.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Martech Advisor

OCTOBER 2, 2019

Marketing advisors are already calling Connected TV the future of video advertising. Today, it’s not TV manufacturers but modern individuals who define the vector of technology development and media consumption. Considering the ever-growing rise in consumption trends, in 2018 alone advertisers spent an average of $14.2

Mobile Advertising 51

Mobile Advertising Advertisements Advertising Allocation 51

Only B2B

FEBRUARY 23, 2022

Furthermore, social media is still very much in play in any industry, depending on your target demographic. As a result, a one-size-fits-all lead generating strategy will not work everywhere. Furthermore, it is human nature for audiences all over the world to seek customised advertising content and approaches.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Zoominfo

JULY 24, 2019

As new companies join the space, existing companies will find it increasingly difficult to generate new leads. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. 85% of B2B marketers say lead generation is their most important content marketing goal ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Choozle

AUGUST 16, 2023

Advertisers need to leverage the power of retail media and data, platforms, and solutions that enable brands to reach shoppers across different channels and devices using insights from retailers’ first-party data to capture a share of this lucrative market. What are Retail Media and Data Providers?

Media 52

Media Amazon Mobile Advertising Marketing & Strategy 52

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Martech

MAY 21, 2024

Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Here is a primer for the marketer ready to bring a laser focus to their advertising strategy. Dig deeper: Privacy plus personalization: The new frontier of digital advertising 3.

Paid Search Agency 93

Paid Search Agency Ads Campaigns Ad Building 93

Only B2B

NOVEMBER 29, 2019

As a marketer, you should always focus on the lead generation best practices because the expectations of customers keep on changing and you need to anyhow fulfil their demand and generate a lead for your business. The main goal of any business is to generate both high quantity as well as high quality leads. Get Online Reviews.

Lead Generation 118

Lead Generation Practices Examples Generation 118

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Instead of leaving prospective pupils to figure it out on their own, VIU created the “Worth It” campaign centered around this lead generation landing page. It’s about showing and telling.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool? Why is this important?

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Liveintent

SEPTEMBER 7, 2021

Major brands like Walmart, Target, CVS, and Kroger have launched their own retail media networks. This venture into media has been very lucrative for these retailers. In fact, big retailers are headed toward a $100 billion annual margin in retail media alone. What is a retail media network? Let’s take a closer look.

Ideal Customer Profiles 125

Ideal Customer Profiles Media Advertising Agencies Mobile Advertising 125

PureB2B

MAY 30, 2022

Demand generation and lead generation are essential for any company. Demand and lead generation are the lifeblood of any growing company. I'm going to walk you through what both demand and lead generation are, examples of them in practice, and help you consider if you should be focusing on one over the other.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Oktopost

APRIL 26, 2024

Why should social media management for law firms be on your immediate to-do list? Social media takes our legal branding to the next level by getting social with our audience and providing them with real insights for their legal needs. Here are three key reasons you need to put social media into your firm’s marketing strategy: 1.

Social Media 62

Social Media Work Management Marketing Management Media 62

Martech

MARCH 27, 2024

At the event in New York, which brings together publishers, adtech partners and media buyers, IAB released a new study showing increasing marketer interest in the space and providing pointers on how to engage gamers better. The study, by IAB and media consultant Advertiser Perceptions, surveyed 300 U.S. billion in 2024 to $11.5

Advertising Agencies 103

Advertising Agencies Planning Mobile Advertising Budget Programs 103

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Martech

JUNE 6, 2024

Wix.com’s AI-powered mobile app builder. It can be customized via the Mobile App Editor to make additional changes such as sections, widgets, designs, themes, and more. Also, Vidmob’s creative analytics provides AI-generated recommendations on how to improve ads. Email: Business email address Sign up now Processing.

Marketing AI 70

Marketing AI Allocation Classified Ads Mobile Advertising 70

ClearVoice

JUNE 17, 2021

Social media platforms continue to evolve and grow, and so do their respective user bases. Growth rates, advertising reach, click-through rates (CTRs), and usage trends for each platform, both over time and in current data snapshots, can make a big difference in your marketing and paid ad campaigns. 81% of 30 to 49-year-olds.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Digilant

JUNE 4, 2024

Rather than strictly for entertainment purposes, users, especially younger generations, are more often using social media apps as their primary search engine. In fact, 51 % of Gen Z searchers turn to social media apps, like TikTok or Instagram, before performing a traditional Google Search. What Does this mean for advertisers?

Google 59

Google Mobile Advertising Paid Search Agency Youtube 59

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 billion – placing financial services as the second-biggest consumer of digital advertising. Why is social media essential for financial services?

Social Media 84

Social Media Work Management Marketing Management Service 84

The Customer

OCTOBER 13, 2021

Social Media Has Many Faces. Recent whistleblower claims alleging Facebook prefers profit over user safety will likely generate blowback by users and corporations that do not align with these practices. Facebook counts more than 9 million advertisers, which pay nearly $2.3 Those that advertise on Facebook can use Oct.

Social Media 98

Social Media Advertising Agencies Media Loyalty 98

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

illumin

APRIL 25, 2024

Given the high demand of streaming services today, advertisers have been exploring ads over these platforms with Amazon Prime’s airing of commercials in February 2024 a very current example. With the growing rate of consumption and investment towards OTT and CTV, it’s no surprise then that advertisers often interchange and mix up the two.

Cable 101

Cable Television marketing Mobile Advertising Broadcasting 101

ClearVoice

APRIL 19, 2021

What is demand generation? Demand generation encompasses a wide range of sales and marketing initiatives designed to develop interest in a company’s products or services and convert leads into customers. Our guide introduces you to demand generation, a dynamic and evolving marketing tactic. What is demand generation?

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand CMS Development 94

Heinz Marketing

MARCH 4, 2021

Today’s post is all things Social Media. When I say social media, I mean by definition, websites or applications that enable users to create and share content or participate in social networking. Social media platforms that allow you to share content can promote free or paid, in this case we’re going to focus on the free aspect.

Paid Content 133

Paid Content Social Media Media B2B 133

Choozle

MARCH 27, 2024

In today’s shifting TV landscape, advertisers are navigating a dynamic mix of opportunities and challenges, particularly when it comes to connected TV (CTV). This explosion of options has revolutionized media planning. With so much on the line, advertisers need to get it right.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Martech

APRIL 25, 2024

That’s over thirty years of biological, psychological and social diversity, not to mention varied interests, economic means, technological proficiency and media consumption habits. Do not try to fit this sprawling generation into a one-size-fits-all box. Outnumber other generations on Amazon. Outspend on Temu.

Television marketing 110

Television marketing Planning Paid Search Agency Peer-to-peer 110

PureB2B

DECEMBER 9, 2020

Demand generation and lead generation are essential for any company. Demand and lead generation are the lifeblood of any growing company. I'm going to walk you through what both demand and lead generation are, examples of them in practice, and help you consider if you should be focusing on one over the other.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62