Martech

SEPTEMBER 21, 2023

Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. 52% of business leaders say AI may replace jobs in their businesses, according to Multiverse.

Marketing AI 116

Marketing AI Digital Asset Management Enterprise Management Gartner 116

ANNUITAS

DECEMBER 11, 2023

The implications are two-fold: #1 – Digital interruptive channel execution must be truly flawless (to be worth the spend) and must be balanced against organic channels (meaning it can’t be over-indexed). #2 This has made for a challenging 2023. This combination of factors leaves little room for mistakes.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Terminus

JANUARY 31, 2023

We believe our inclusion and Leader placement in the first-ever Gartner Magic Quadrant for ABM Platforms report is not only an honor, but also incredibly validating of our big vision and the power of our platform,” said Tim Kopp, Terminus CEO. “We Gartner and Magic Quadrant are registered trademarks of Gartner, Inc.

Account Based Marketing 20

Account Based Marketing Gartner ABM Multi-Channel 20

Terminus

JANUARY 12, 2022

We’re incredibly proud to share that Terminus has been named a Leader in 2022 Gartner® Magic Quadrant for Account-Based Marketing (ABM) Platforms! This is a big honor for all of us here at Terminus – this recognition from Gartner marks the third significant analyst report in which we’ve been named a Leader. All rights reserved.

Account Based Marketing 26

Account Based Marketing Gartner ABM Multi-Channel 26

Martech

NOVEMBER 15, 2023

Customers want to know about social responsibility Social media is also a great channel to communicate to shoppers about important themes beyond individual products. Multi-channel marketing is essential for the best possible outcomes this Black Friday,” said Angulo.

Act-On 120

Act-On Trends Paid Search Agency eCommerce 120

Webbiquity

AUGUST 17, 2021

But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them. They are in a multi-page video format. Don’t buy through “review sites” and give your money to Gartner. ” Sounds great, right?

Social Media 359

Social Media Advertising Channels Media Business 359

Mereo

MARCH 21, 2024

A multi-national software provider’s sales cycles was running 12-18 months on average. Around three-quarters of B2B buyers consider their last purchase difficult or complex ( Gartner ). They fail to provide consistent value touchpoints on relevant channels along the buying journey. What filled the other part of the year?

Buy 41

Buy B2B Thought Leadership Multi-Channel Sales Cycle 41

Webbiquity

JUNE 25, 2019

According to Gartner , “Providing a better customer experience (CX) is no longer just a competitive advantage; it’s a matter of survival. Offer multiple customer service channels, including phone, email, chat, and Twitter. It’s the customer experience (CX) people have when doing business with you.

Rules 229

Rules Optimization Cable Gartner 229

Madison Logic

AUGUST 2, 2023

 Next, activate a multi-channel ABM strategy that surrounds them with personalized content and messaging in the places they spend the most time, not just on one channel. Uncovering each account’s most effective channels, content, and advertising makes it easier to determine optimization opportunities faster.

Account Based Marketing 52

Account Based Marketing Personalization Multi-Channel Top of Funnel 52

SalesIntel

DECEMBER 27, 2021

Research has also found that sending messages through different channels during this process increases the chances of getting a reply back from the lead by around 14%. The analysis will show which channels performed best for long-term conversions. Marketers will then be able to focus on those specific channels of communication.

Lead Nurturing 132

Lead Nurturing Lead Scoring Lead Ranking Conversion 132

Madison Logic

JULY 20, 2023

According to Gartner, a typical buying committee for a complex B2B solution consists of six to ten decision-makers , each armed with their own set of four or five independently gathered pieces of information. Today’s digital buyers increasingly rely on remote interactions and digital channels to make purchase decisions.

Buy 52

Buy Top of Funnel Account Based Marketing Multi-Channel 52

Zoominfo

APRIL 16, 2022

Reps now had to compete for limited attention using fewer channels — no trade shows and conferences — and contend with more competition in the channels that remained, primarily phone calls and emails. According to Gartner , it takes 18 dials to connect with a buyer, and only 24% of sales emails are opened.

Cold Calling 100

Cold Calling Work Management Multi-Channel Best Practices 100

Madison Logic

FEBRUARY 14, 2024

According to Gartner, 86% of B2B customers expect companies to be well-informed about their personal information during interactions. Through personalization, marketers can implement multi-stakeholder messaging, a tactic that’s vital in engaging larger buying committees and influencing conversions.

Personalization 52

Personalization B2B Top of Funnel Multi-Channel 52

B2B Marketing Directions

DECEMBER 20, 2020

Gartner's Marketing Data and Analytics Survey 2020 found that a majority of senior marketers (CMOs and VPs of marketing) are disappointed with the results they have received from their analytics investments. Marketing mix modeling has been around for decades, and multi-touch attribution has now been used for several years.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Demand generation is programmatic.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Madison Logic

NOVEMBER 30, 2023

Gartner research finds that 70% of the buying journey is complete before a buying group reaches out to a provider. Uncovering each account’s most effective channels, content, and advertising allows you to take a data-driven approach to campaign optimization to improve the ROI of your brand to demand efforts.

Demand 52

Demand Brand Identity Branding Work Management 52

6sense

APRIL 13, 2016

“When Gartner first wrote about predictive lead scoring in August 2014, the practice was still in its early stages.” In their March Tech Go-to-Market report, Gartner notes that “predictive lead scoring is now a “must have” for B2B technology marketing leaders with high volumes of leads from inbound channels and events.”

Lead Ranking 48

Lead Ranking Gartner Marketing Qualified Leads Marketing Report 48

Zoominfo

MARCH 27, 2018

77% of strong omni-channel companies store customer data across channels, compared to 48% for weak omni-channel companies ( source ). 77% of strong omni-channel companies store customer data across channels, compared to 48% for weak omni-channel companies ( source ). Successful Customer Engagement.

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Madison Logic

MARCH 31, 2021

Journey Acceleration Measurement enables B2B marketers to measure and optimize multi-channel account engagement and campaign performance across the buyer journey, as well as document direct impact on pipeline and revenue.?. Identify how marketing is engaging across multiple channels. The rest of the time?

Top of Funnel 52

Top of Funnel ROI Multi-Channel Sales Cycle 52

Martech Advisor

DECEMBER 17, 2019

With over 20 billion connected devices in circulation by 2020 (as predicted by Gartner in a 2017 report) marketers will be looking to prioritize great customer experiences largely in the digital sphere. This reinforces the priority on mobile and digital customer experiences. And this did not begin today, its accelerating today.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

MarketJoy

AUGUST 6, 2020

In 2018, Gartner predicted, “by 2022, two-thirds of all customer experience projects will make use of IT, up from 50 percent in 2017.” Multi-channel essentially means that a company generated leads and sells in multiple online channels (e.g. Omnichannel. a web store, marketplaces, and social media).

Lead Generation 105

Lead Generation Sales Qualified Leads Marketing AI Generation 105

Delivra

DECEMBER 15, 2020

Offering Enables Marketers to Leverage Customer Data Across Channels, Driving Engagement. Leverage multi-channel engagement data to deliver the personalized digital experience customers expect. Optimize multi-channel campaigns with tools built for enterprise, B2B and B2C. About Delivra.

Enterprise Management 52

Enterprise Management Marketing Automation Services Marketing Management Multi-Channel 52

ANNUITAS

OCTOBER 7, 2020

The latest Gartner Hype Cycle for Digital Marketing maintains ABM platforms sliding down the Trough of Disillusionment, with an estimated 2-5 years until they reach the Plateau of Productivity. High value contacts can be engaged with via higher cost channels, if the strategy warrants it.

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

Martech

OCTOBER 7, 2021

In order to manage a successful digital transformation, marketing leaders have to assemble the team and technologies that will deliver the end goal, according to Michael McCune, Senior Director at Gartner, who spoke at our recent MarTech conference about the key components to the always-on marketing machine. Channel distribution.

Marketing Automation Services 111

Marketing Automation Services Work Management CMS Development Marketing Management 111

Engagio

OCTOBER 18, 2023

Multi-channel – maximizing reach by using all channels, not massive spamming campaigns. Personalized – based on relevant, crafted conversations instead of standard, one-size-fits-all scripts. Researched – driven by systematic insight generation (not two minutes on LinkedIn).

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

Exo B2B

FEBRUARY 7, 2024

Although all marketers like to present it in a linear fashion, a more or less complex variant ranging from Interest->Consideration->Evaluation->Decision*, Gartner’s depiction of it is hardly a joke. It involves several stages, from awareness to purchase decision. The key is to identify and understand the moments of truth.

B2B 52

B2B Buyer Personas Work Management Case Studies 52

Zoominfo

OCTOBER 5, 2021

Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Content4Demand

MARCH 25, 2021

Gartner notes that only 17% of the B2B buying process is spent meeting with potential vendors. Use a multi-channel strategy. Here’s what the research found: According to HubSpot, only 29% of buyers want to talk to a salesperson when researching a product.

Account Based Marketing 84

Account Based Marketing ABM Multi-Channel Content 84

Customer Experience Matrix

MARCH 12, 2017

That matters because such projects were historically multi-year undertakings that often failed altogether or required so many compromises among enterprise stakeholders that they didn’t meet all of marketing’s particular needs.

Enterprise Management 184

Enterprise Management Work Management Ideal Customer Profiles Marketing Management 184

SnapApp

OCTOBER 17, 2019

Marketers who send all their leads to sales often believe that if prospects are willing to share their company email address (through any channel), your sales team has a shot of selling them on your solution. However, marketers can combat the costly inefficiency that this system creates by only sending the best leads to sales.

Lead Ranking 92

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 92

Valasys

FEBRUARY 10, 2020

The marketers keeping pace with digital transformation will harness mountains of customer data from diverse platforms across the web, as well as from the physical channels & will put them to use for extracting valuable insights from data analysis & interpretation. According to Gartner.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Biznology

APRIL 15, 2013

SOCIAL NETWORK USAGE: 24% say they use their favorite social media site less than when they first signed up (Source: Gartner ). FATIGUE: Gartner reports consumer fatigue and that social media has experienced the Hype Cycle. 10 REASONS SOCIAL MEDIA HAS PEAKED. source: eMarketer ). 8 REASONS THAT’S A RELIEF.

Social Media 80

Social Media Gartner Media Multi-Channel 80

6sense

MAY 6, 2020

Key tenets of the program included the ability to identify and prioritize target accounts showing purchase intent; engage and connect with buyers through the right channels at the right time, and identify and replicate PTC’s ideal proven pathway to pipeline. In 2018, Gartner recognized People.ai About 6sense.

Enterprise Management 62

Enterprise Management Marketing Automation Services Marketing Management ROI 62

Porch Group Media

MARCH 16, 2021

48% of brands created new content for customers, and 45% diversified the digital channels they use to interact. A Gartner CMO study found that 68% of CMOs intend to increase spending on martech, and digital initiatives are expected to account for 80% of multi-channel budgets. Interested in learning more?

Statistics 59

Statistics Ideal Customer Profiles Marketing Automation Services Multi-Channel 59

PathFactory

SEPTEMBER 15, 2021

Traditional martech stacks emphasize channel performance and visitor volume over content engagement. The emphasis is always on measuring the channel performance and volume of visitors. Marketers have already cracked the code on channel attribution.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

DealSignal

SEPTEMBER 7, 2021

According to Gartner, although nearly 45% of CMOs faced midyear budget cuts in 2020, they managed to protect digital channels and MarTech investments. Marketing technology accounts for the largest chunk of the average marketing budget, with companies allocating more than a quarter of their annual spend to MarTech, according to Gartner.

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

Outreach

MAY 16, 2019

According to Gartner, B2B buyers spend 66% of the buying journey finding and processing information without any help from a sales rep. As a result, it requires multiple touch points over different channels (email, phone call, social media, events, etc.) Challenge #1: Much of the buyer journey happens without you.

Ideal Customer Profiles 85

Ideal Customer Profiles B2B Sales Marketing Automation Services B2B 85