The Reality of the Search Engine in 2020 – The Impact on Your Website’s Ability to Rank
Directive Agency
DECEMBER 13, 2019
Modern buyers prefer to educate themselves about potential suppliers before engaging directly with a salesperson. Forrester highlights this in a study where it was concluded that more than half (59%) of buyers prefer not to interact with sales representatives as their primary source of research. Shifts in the Search Engine Result Page.
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