SalesIntel

DECEMBER 19, 2023

By the end, readers understand how form length impacts the user experience in B2B lead generation and the strategic approaches to optimize this essential aspect of lead capture. Moreover, SalesIntel empowers real-time enrichment of forms, addressing missing data fields as forms are captured.

User-Generated Content 52

User-Generated Content Lead Generation Lead Scoring Lead Ranking 52

Valasys

FEBRUARY 26, 2019

Email marketing is a great way to conduct lead generation as you can collect the email address of your customers from your website by asking it in exchange for a subscription to a newsletter, free report or whitepaper. Depending on the action taken by the prospect, a series of emails get triggered in your email marketing system.

Lead Generation 56

Lead Generation Marketing AI CRM Generation 56

ClickZ

OCTOBER 20, 2020

It’s important to market to a specific group of customers rather than promoting products or services to the void, as it would defeat the purpose of lead capture and could have a reverse effect on business growth. Lead capture. Landing pages can be a robust lead magnet for those visiting your website for the first time.

Marketing Automation Services 85

Marketing Automation Services CRM Automation Marketing Management 85

PureB2B

JULY 18, 2018

There are free lead generation strategies that can be just as effective as expensive alternatives. But before we dive into it, let’s first explore the four essentials every lead generation strategy needs. The Pillars of Lead Generation. Lead Capture. This is where lead magnets come in.

Lead Generation 79

Lead Generation Lead Scoring Lead Ranking Paid Search Agency 79

PureB2B

JULY 17, 2018

There are free lead generation strategies that can be just as effective as expensive alternatives. But before we dive into it, let’s first explore the four essentials every lead generation strategy needs. The Pillars of Lead Generation. Lead Capture. This is where lead magnets come in.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 62

Optinmonster

MAY 28, 2021

OptinMonster, on the other hand, gives you more campaign triggers to help you personalize your customer’s journey: Exit-Intent® – display campaigns right before someone leaves your site. OptinMonster has a ton of display rules for you to trigger campaigns that your audience will respond to so you can grow your email list faster.

Conversion 64

Conversion Lead Scoring Lead Ranking Leads 64

Optinmonster

JUNE 2, 2021

That means you can easily connect lead generation campaigns to marketing emails. What really stands out about OptinMonster is that it has more targeting options than any other lead generation tool on the market. You can trigger popups based on a user’s interests, activity, location, and much more. And the best part?

Template 59

Template Rules Display Trigger Marketing 59

Ontraport

JUNE 25, 2020

One proven technique is to create a lead capture page — a type of landing page that uses relevant content and personalized messaging to earn strong leads. Through working with thousands of clients over the years, we’ve learned which lead capture page elements convert the best. Limit Links. Don’t Forget SEO.

Lead Capture 52

Lead Capture Optimization Lead Scoring Lead Ranking 52

Optinmonster

MARCH 13, 2024

With popups, you can convert casual visitors into leads before they decide to drop off. OptinMonster offers powerful triggers and targeting features to help you personalize your popups for higher conversions. If yes, you can use them as a marketing hack to generate qualified leads.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Optinmonster

DECEMBER 14, 2021

Usually, this is done by offering a freebie (like a coupon, downloadable, or other enticing items) in exchange for an email address. Lead generation tools will then collect the email address so you can follow up with your leads and begin the process to convert them into paying customers. Send leads directly to your CRM tools.

Marketing Automation Services 124

Marketing Automation Services Budget Programs Enterprise Management Work Management 124

SendinBlue

JUNE 29, 2022

Effortless lead capture. Collecting leads’ contact information with online forms is the most common example of marketing automation. For example, if someone visits your website every day and looks at specific products, a consultation offer can be triggered. Most touch points for retention and loyalty can be automated.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Hubspot

APRIL 27, 2012

Landing pages are much too critical to the success of your lead generation efforts to sweep under the rug, and here's why. First, let's start with a simple definition: A landing page is a web page that allows you to capture a visitor's information through a lead-capture form (AKA a conversion form).

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Optinmonster

JANUARY 14, 2024

OptinMonster’s key features include exit-intent technology, which captures visitors’ attention just as they are about to leave the site, and various types of campaign triggers like scroll-triggered forms and timed display controls. It specializes in generating, nurturing, and qualifying leads for sales teams.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

SalesIntel

JULY 15, 2021

Businesses might gather this information by employing the following strategies: Web Page Buttons – Visitors to business websites might be asked to supply this information in exchange for free product trials, downloadable digital resources, or product demos via embedded or inline buttons. Never be afraid.

Practices 52

Practices Top of Funnel Marketing AI Enterprise Management 52

Optinmonster

NOVEMBER 3, 2020

A ConvertKit popup is a lead capture form that dims your site’s content to draw complete attention to your offer. Typically, your popup would offer your site visitors a piece of valuable content in exchange for their email addresses. A lead magnet is a piece of downloadable content that solves a problem for your reader.

API 75

API Ad Exchange Top of Funnel Display 75

Optinmonster

JANUARY 14, 2024

OptinMonster’s key features include exit-intent technology, which captures visitors’ attention just as they are about to leave the site, and various types of campaign triggers like scroll-triggered forms and timed display controls. It specializes in generating, nurturing, and qualifying leads for sales teams.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Optinmonster

APRIL 4, 2024

Create Lead Magnets A lead magnet content is a valuable freebie that you give your customers in exchange for their email addresses. A lead magnet can be a guide, checklist, or ebook about a topic that interests your potential buyers. With OptinMonster, triggering an Exit-Intent® campaign is really simple.

eCommerce 72

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 72

SalesIntel

JUNE 6, 2023

Blogging and gated content (like eBooks or whitepapers that can be downloaded in exchange for the user’s email) are excellent lead sources. Event marketing is an excellent source of qualified leads. Use Web-to-Lead Forms Salesforce’s web-to-lead functionality helps you capture leads directly from your website.

Lead Generation 52

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 52

PureB2B

MAY 30, 2022

Entering their email in exchange for an eBook. Lead capture tools. If you want to engage with leads who are visiting your website, Drift is a great way to do it. You can set up automated campaigns and score leads based on the questions they ask your team, or how often they visit certain pages on your site.

Top of Funnel 62

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 62

Albacross

OCTOBER 23, 2018

Step 3: Do the same for your lead capture pages – edit them to emphasize your key message, and reduce clutter and noise Step 4: Send the relevant links to your customers, friends and family and ask for their feedback. We know you already have these on your home page and lead capture page – but what about within your blog posts?

Planning 74

Planning Paid Content Lead Scoring Lead Ranking 74

markempa

SEPTEMBER 30, 2013

Tweet I’m at MarketingSherpa Lead Gen Summit 2013 in San Francisco on day one, live blogging the Lead Management Workshop that features a dive into larger topics including lead capture, lead qualification and lead nurture. Customer-centric Marketing: 7 triggers to engage customers and build loyalty.

Lead Management 120

Lead Management Lead Ranking Ideal Customer Profiles Lead Scoring 120

Optinmonster

OCTOBER 18, 2021

Ecommerce triggers. You can quickly select your trigger, choose which action should happen after, and determine the length of time in between: When it comes to automation with ESPs, Constant Contact is definitely at the top of the list. 4) Lead Generation. Call to action (CTA) buttons. RSVP forms. 3) Analytics. .”

Small Business Marketing 67

Small Business Marketing Contacts Business Contact Marketing 67

Hubspot

APRIL 13, 2016

While whipping up some compelling content and placing lead generation forms in all the right places sounds like a feasible strategy, rest assure that there's more to be considered. Offer campaigns : Just like it sounds, an offer backed-campaign uses the promise of a specific piece of content or a promo code/coupon in exchange for conversion.

Email Marketing 28

Email Marketing Clickthrough Banners Trigger Marketing 28

Unbounce

APRIL 14, 2020

They used Unbounce to create a lead capture page targeting HR professionals. Visitors have the option to download the guide directly on this page in exchange for their email address, or—if they’re already searching for performance management software—go ahead and explore the Impraise platform. Take this example from Impraise.

Landing Pages 145

Landing Pages Examples Top of Funnel Best Practices 145

Hubspot

SEPTEMBER 26, 2013

A conversion path is a series of website-based events that facilitate lead capture. In its most basic form, a conversion path will consist of a call-to-action (typically a button that describes an offer) that leads to a landing page with a lead capture form, which redirects to a thank you page where a content offer resides.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

OCTOBER 17, 2018

He invites readers to participate, comment, and exchange thoughts. If you’re not sure where your leads are most likely to convert -- on a product page, versus a pricing page, for example -- you can use a non-intrusive exit intent popup to test different conversion points. That community part is key.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Hubspot

APRIL 12, 2012

Step 3: Visitor Converts Into a Lead by Completing & Submitting a Lead-Capture Form. In order to monetize the traffic you're getting and send qualified prospects to your sales team, you need to convert visitors into leads. You will then be able to go backwards and identify where this new customer originally came from.

Work Management 28

Work Management Marketing Management Paid Search Agency Landing Pages 28

Single Grain

AUGUST 4, 2020

You can drive customer acquisition and reach out to people by using education as a lead capture and encourage people to opt in to your mail list for the exchange of a free product or unique educational content. How can you make it happen? Well, there are a couple of ways. Book My Free SaaS Marketing Consultation.

Conversion Rate 116

Conversion Rate Education Conversion Enterprise Management 116

Hubspot

MARCH 10, 2016

A conversion path is a series of website-based events that facilitate lead capture. In its most basic form, a conversion path will consist of a call-to-action (typically a button that describes an offer) that leads to a landing page with a lead capture form, which redirects to a thank you page where a content offer resides.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Martech

FEBRUARY 25, 2022

Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs. Predictive weather events uses large datasets to build relative triggers that can personalize customer engagements. Act-On’s transactional event-triggered email solution (via Act-On).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120