These Tech Tips Will Boost Event Lead Capture Success!

Lead Liaison

Welcome to part two of our series on how you and your team can get the most out of your trade show experience, optimize lead capture and enjoy a high level of customer lifetime value from these leads. Rethinking Your Lead Capture Form.

Lead Capture: How undermining value impacts conversion

B2B Lead Generation

Tweet Less is not always necessarily more when it comes to a lead capture process. Goal: To increase the total number of leads captured. Lead Nurturing: Why good call scripts are built on storytelling [More from the blogs].

Connecting the Dots – Lead Nurturing After Event Lead Capture Is Important

Lead Liaison

Did you know that 73 percent of B2B leads aren’t ready to make a purchase? They’re still gathering information, and while they will eventually pull the trigger, it probably won’t happen at the exact time of event lead capture. Nursing Leads with Marketing Automation.

Email Marketing: 3 lead nurture paths you should automate

B2B Lead Generation

Tweet Marketing automation can help you manage lead nurturing efforts in a complex marketplace. Automating a sales nurturing track is significantly different from a content nurturing track as it turns up the dial on complexity.

4 Steps to Lead Nurturing: Walking the buying path with your customers

B2B Lead Generation

Tweet Lead generation can take you on a long hike. The one thing I can guarantee you about the journey is that more is not better if you don’t know how to nurture. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent.

Infographic: Post-Event Lead Nurturing Strategy

Lead Liaison

Once your team has captured hot leads at an event, you should be prepared to follow up with those leads quickly and effectively. We are often asked for examples of how a business can (and should) nurture leads post-event. Add the Prospect to the Event Leads list.

Lead Nurturing: The Final Phase of Lead Generation

Opt Intelligence

There’s a lot that goes into lead generation: targeting, lead capture forms, double opt-in parameters, and more. All that effort to generate leads. Those leads need some extra attention to turn into customers. Immediate Lead Nurturing Follow-Up.

Lead Testing: 90% of successful lead follow-up occurred within 28 days of first contact

B2B Lead Generation

Tweet If there is a chance to network and build relationships, there is opportunity to generate and nurture leads. It’s fair to say 98% of attendees likely have an interest in your solution, and that is enough to begin the nurturing process.

B2B Selling: 4 steps to gain customer intelligence before your sales call

B2B Lead Generation

They’re actively engaged with your content, and their lead score is consistently climbing. Shonka relates the story of a sales rep for a leading printing company. Lead Nurturing: Market to personality and behavior, not job title. Books lead capture Lead Nurturing research teleprospectingTweet They’ve downloaded your whitepapers, attended your webinars, read your blogs.

Lead Generation: How Lithium Technologies uses webinars to grow its customer database

B2B Lead Generation

Tweet If you’re looking for a consistent way to build a list of highly qualified leads – then you might want to pay closer attention to what Bonnie Thomas, Director of Content Strategy, Lithium Technologies, is doing. Significant percentages of the 1,000-plus people who attend are new leads.

Event Strategy: How to Properly Manage Leads from a Trade Show or Other Marketing Event

Lead Liaison

When preparing for an event, there are two main focuses: getting your “gear” ready for the show, and setting up a process for managing the leads you get from that marketing event. We’ll save the “gear” topic for another day…today we’re thinking about LEADS! The answer: leads (duh). Marketing teams generate leads, and sales teams pursue them. are incredibly effective ways to generate leads. Map Out Your Lead Management Process.

How to do lead management that improves conversion

B2B Lead Generation

In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, B2B lead conversion to actual revenue conversion is low. According to Forrester, top performers convert 1.54% of leads to revenue. And average performers turn less than 0.75% of leads into closed deals. Have you thought about the experience you want to create for your potential customer so as to optimize your lead management approach?

7 Critical Things Every Lead Nurturing Email Needs to Communicate

Hubspot

One type of marketing email that deserves particular attention here is lead nurturing emails. The idea behind lead nurturing is to provide your leads with valuable content that targets their needs and goals in order to guide them through your buying cycle until they are sales-ready.

How are the leads captured in Alinean's demand-gen ROI / TCO Calculators?

The ROI Guy

The ROI / TCO Calculators are built / hosted on Alinean’s XcelLive platform , which has a number of lead capture options and connectors to popular marketing automation and CRM solutions. This is rich data that will dramatically help with lead nurturing and follow-up.

Getting started with Content Marketing

Direct Response Coach

It’s such a broad topic that covers a range of activities like web content, blog content, gated content, search engine optimization, keywords, lead capture, email follow up and social media. Content marketing can be very intimidating.

How are the leads captured for online demand-gen diagnostic assessments?

The ROI Guy

The Diagnostic Assessment Tool is built / hosted on Alinean’s XcelLive platform , which has a number of lead capture options and connectors to the most popular marketing automation and CRM solutions. This is rich data that will dramatically help with lead nurturing and follow-up.

Here’s Why You Should Consider Text Message Marketing in Your Post-Show Follow-Up

Lead Liaison

So are the leads you met at the trade show. Many marketing and sales teams struggle with post-show follow-up; their lead generation and nurturing efforts fizzle out. You captured the leads. Lead Liaison Can Help You! Lead Liaison can help you.

Lead Gen: A proposed replacement for BANT

B2B Lead Generation

Tweet According to the MarketingSherpa 2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Q: Please select the most important fields that you need to collect from your leads on the lead generation form.

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Customer Intelligence: The Hidden Power of Interactive Content

The ROI Guy

You certainly can’t get this from a lead capture form, or discerning from site visits and view / download actions. Vital information is captured by the interactive tool in each and every interaction: What are this prospect’s specific top challenges?

Lead Optimization: 10 audience questions answered

B2B Lead Generation

Tweet A couple of weeks ago, I presented the webinar, “ Optimizing the Lead: A data-driven optimization process that goes beyond lead capture.” ” Lead optimization is the core of revenue optimization – making as much money as possible from your time, energy and resources. ” If someone signs up for a free trial of your product, does that automatically make them a lead? How do I know if I’m nurturing?

How Content Accelerates Lead Generation

Brandpoint

While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts. This post explains how you can turn your content into a lead-generating machine and see more meaningful results. Lead generation and the death of the cold call. So what does lead generation with content look like? Content’s role in lead generation.

10 Totally FREE Lead Generation Strategies for B2B Companies

PureB2B

Leads are some of the most effective markers that measure the growth of your business. Leads can be generated through various methods, though some are more effective than others, depending on the nature of your business. While there are many different lead generation strategies , quality is not always guaranteed, so you need to set a firm budget for acquiring these kinds of leads. The Pillars of Lead Generation. Lead Capture. Lead Magnets.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. Increased leads.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. Increased leads.

10 Tips for Better Event Marketing

Marketing Action

You could choose specific, measurable goals such as generating qualified leads or identifying key decision-makers, or less-measurable goals such as brand awareness or building good will. Establish your lead capture process.

Lead Follow-Up in the Education Industry

Conversica

Higher education institutions rely heavily on lead generation tactics – events, social media, web, and print materials – to recruit the right students to their schools. In this Sales Effectiveness Report , we take a closer look into lead follow-up efforts in the education industry.

Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

But how will you easily integrate these tools with your Marketing Automation Platform (MAP) so you can effectively capture leads, and nurture these opportunities properly the buyers journey?

The Biggest CRO Marketing Mistakes You’re Making

Conversica

Converting website visitors into leads requires constant change. You must know what to measure to assess your progress in converting leads. HubSpot used historical optimization to more than double the number of monthly leads generated by the old posts that they optimized.

How PeopleHR Went From Lead Overload to Record-Setting Revenue

Marketing Action

Lead Overload. The marketing team at PeopleHR has rarely had a problem when it comes to generating inbound leads. Each campaign is designed to provide an asset through lead capture forms on their web site. Well, their cost per lead (CPL) was averaging around $60.

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Marketing Automation Platforms

Leading Results Rambings

Necessary tools include: Landing pages and lead capture forms. Lead nurturing. You’ve probably noticed how many marketing automation tools are available, and you’re probably wondering how to choose the one that’s best for you.

MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. That’s generated a good amount of traffic and leads. Mike: I still wonder about b2b Facebook Fan Pages as a medium for generating leads, but I agree with you that twitter and LinkedIn are an incredible source. If you do good follow-up or lead nurturing, then studies show that you can keep and close more leads.

10 Ways to Optimize Your Lead Conversion Rate

B2B Lead Generation

Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. I’m going to share 10 levers you can use to improve your lead conversion right now: 1. The more you can humanize your lead follow-up the better. Create content geared toward lead progression, not lead capture.

Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight

Act-On

This is part two in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture, nurture, convert, and expand. Once you’ve managed to attract the attention of your prospects, it’s time to capture their information and convert them into leads. Now let’s take a look at the metrics that can help you measure the progress of your lead capturing efforts. Capture Metrics.

Introduction to Lead Management

B2B Lead Generation

Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. Lack of lead management impacts lead conversion and ROI.

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

A Look at Online Display Advertising for Lead Generation. Lead generation and lead nurturing both can be done via a targeted display campaign. Lead Capture and Lead Nurturing. Additionally, think about lead nurturing.

How to Assess Your B2B Website to Increase Lead Conversions

NuSpark

Many B2B websites aren’t designed well for email capture for a specific product or service. Sites should attempt to capture email addresses (or calls) in a number of ways: The dreaded Contact Us menu item. Newsletter leads are good. With gates, you’ll capture leads.

Why Direct Mail Should Be Part Of Your Post-Event Marketing

Lead Liaison

The event helped you capture a lot of leads. You captured leads at the trade show. Now, post-event, you need to nurture those leads. You have already harnessed the power of connecting with your leads face to face. So your trade show was a big success!

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