article thumbnail

The secrets of successful martech event marketing

Martech

But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media. Why even consider event marketing?

article thumbnail

The 22 Best Virtual Event Platforms

Webbiquity

Those scores were then combined to produce an overall rank; though, as explained below, most of these tools didn’t have enough ratings to produce a valid combined score. Leading Edge Virtual Event Platforms. Attendees can move in and out of rooms just like an in-person event. Events can be free or you can sell tickets.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Data Enrichment: The Answer to Overcoming Marketing Budget and Resource Constraints

DealSignal

With the budget and resources pressures caused by the pandemic, having enriched data can prevent you from spinning your wheels on tactics and prospects that won’t gain any traction. Under normal circumstances, it’s good to periodically cleanse your database of leads that are no longer valid. Work smarter with enriched data.

article thumbnail

GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

There are six ways to meet the lawful basis requirement : Consent Contract Legal Obligation Vital Interests Public Task Legitimate Interest The GDPR states that all lawful bases are equally valid, meaning that no one lawful basis takes precedence over another.

article thumbnail

Importance of Data Quality in Driving ROI via B2B Lead Generation

Binary Demand

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

article thumbnail

Importance of Data Quality in Driving ROI via B2B Lead Generation

Binary Demand

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

article thumbnail

B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights.