Smashmouth Marketing
MARCH 14, 2020
Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc.
PureB2B
DECEMBER 3, 2021
It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. On top of that, lead generation goals for companies are growing and there’s only so much budget available.
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Valasys
MARCH 25, 2020
As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Behaviorally Analyze Your Prospects. Streamline the Sales Cycle.
Webbiquity
OCTOBER 16, 2018
Partner marketing activities can include, but aren’t limited to: cross-promoting each other’s content; co-creating content or campaigns; co-hosting webinars; and. Influencer marketing is often done poorly, which reflects badly on the brand and individual doing the outreach.
Digital B2B Marketing
JUNE 4, 2013
When used with content promotions, email continues to be a cost effective channel for marketers that need more granular targeting. Many B2B marketers continue to invest heavily in events and many continue to see a good return from a small number of key events. Direct Mail. Photo Credit: mugley via Flickr cc.
Zoominfo
OCTOBER 5, 2021
For example, let’s say you want to leverage experiential marketing to promote a photo editing software. Plus, an industry event is the perfect setting to try out other brand activation techniques like experiential marketing and sample giveaways.
sagefrog
NOVEMBER 14, 2023
Diving deep into your decision-makers and crafting well-defined ICPs provide the foundation for a successful B2B marketing strategy, guiding how you communicate with your target audience for maximum effectiveness. These platforms offer the advantage of targeted reach, allowing you to engage with the right leads swiftly.
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