Hubspot

APRIL 13, 2021

Of course, you've seen large-scale event promotions. But you're probably thinking, "We don't have that kind of budget" or "What are more creative ways to increase brand awareness and lead generation?". Let's review some of our favorite ways to creatively promote your event without breaking the bank. Free Event Promotion.

Promotion 99

Promotion Banners Landing Pages Social Media 99

SmartBug Media

JUNE 30, 2020

Not bound by travel plans, busy calendars, and other accommodations necessary for physical events, virtual events are a great way to reach a wider attending audience at a lower expense. The infrastructure of a virtual event may seem to have a lot of moving parts. Launch the Event. Create Phase One Assets.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Once your event has multiple attendees, people can leave comments, invite their contacts, add the event to their calendar and more.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 101

Event Marketing Marketing Budget Planning Work Management 101

SmartBug Media

OCTOBER 30, 2020

Provide a schedule of sessions and networking opportunities, and make sure to promote the event on your homepage and any relevant places on your website. Promoting your event through email is a great way to get the word out, generate excitement and buzz, and drive turnout. Survey Attendees. Email Promotion.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

SpotMe Blog

JUNE 30, 2023

When your event alleviates pain points and fulfills desires, attendance will rise. Continually improve by gathering feedback from past attendees on what they valued most and want to see in future events through post-event surveys and by analyzing the event data you collect in your CRM / MAP during events.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

Lead Generation 59

Lead Generation Event Marketing Webinar Metrics CMS Development 59

Hubspot

MARCH 1, 2012

Many companies still rely (at least a bit) on tangible print collateral and in-person events to drive leads and generate revenue. The truth is, not everything can always be perfected online alone -- but you should still make an effort to fuse your online and offline marketing to get the most out of all your marketing campaigns.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Hubspot

SEPTEMBER 3, 2014

Ask them about the most common challenges your target market is facing, and what the trending topics of conversation are. In fact, a recent survey by HubSpot and Eventbrite found that 79% of event attendees go to events to learn. Type the message you would like to be tweeted and click generate new link.

Network Marketing 28

Network Marketing Work Management Marketing Management Hubspot 28

Martech

DECEMBER 21, 2023

The pace is frantic, so you can already guess how much time we’ve spent on post-event marketing. In the frenzy of event planning, what happens after the event isn’t yet on anyone’s radar. Plus, it’s not a KPI that’s commonly attributed to the event team. No other event attracts exactly this mix of personalities.

Webinar Metrics 126

Webinar Metrics Top of Funnel Planning Advertising Agencies 126

Zoominfo

AUGUST 30, 2018

More and more B2B organizations have begun to host conferences and live events– and for good reason. Live events help companies engage with customers and prospects, boost brand awareness, generate leads, and so much more. Remember – just because one event cost a certain amount, doesn’t mean yours will too.

Conference 187

Conference Planning Budget Programs Allocation 187

Single Grain

OCTOBER 11, 2019

With that in mind, let’s take a look at how you can start growing your e-commerce brand by taking it offline and in to the power of event marketing. Benefits of Event Marketing for E-commerce. Live events are a perfect way for any brand to showcase their personality and connect with their fans in a meaningful way.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101

Single Grain

JUNE 6, 2023

In a survey, 96% of respondents said they had seen an ad referencing their location. Whether hosting a fashion event or just making an appearance, you’re sure to convert leads and increase revenue with event advertising. 48% of companies see an ROI of 300-500% with event marketing.

Paid Content 52

Paid Content Paid Search Agency Ads ROAS 52

KoMarketing Associates

MARCH 15, 2018

Social listening is important to B2B marketers because: . It allows them to see that brand sentiment that may not come across in official surveys or feedback forms. These could include: Mentions of your company name with a hashtag. He uses the hashtag #semrush instead of tagging the username @semrush.

Paid Content 178

Paid Content B2B Marketing B2B Thought Leadership B2B 178

SpotMe Blog

MARCH 2, 2023

Pre event survey questions, when crafted properly, can give you so much more than you could ever imagine. Sure, they’re key to gaging your audience’s level of interest and gaining insights into what they want, need, and expect from your event. What are pre event survey questions and why do I need them?

Customer Surveys 52

Customer Surveys Lead Scoring Lead Ranking Buzz 52

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

No one is allowed to sell their products at the event, it’s all about networking.”. To make sure your user-generated content is full of positive feedback and messaging for your brand, look for festivals that align with your ideal customer profile. Talking the Talk Leads to Engagement Marketing. It’s not a sales expo.

Activities 132

Activities Branding Brand Identity Ideal Customer Profiles 132

Content Standard

AUGUST 14, 2017

.” Lazarus was writing about the rise of experiential marketing, that discipline that teaches brands to create a unique experience to increase sales of their product. ” Experiences Transcend Generational Boundaries. But millennials aren’t alone: The demand for more experiences is increasing across generations.

Work Management 60

Work Management Paid Search Agency Advertising Agencies Communities 60

Content Marketing Institute

DECEMBER 4, 2017

Regardless of your industry or region of the world, pre-event content is an important element for delivering on an amazing event experience. While marketing campaigns are often centered on content, event marketers often think about content too late. Learn more @ 1 event than you might at many.

Tips 104

Tips B2B Thought Leadership Conference Thought Leadership 104

SpotMe Blog

DECEMBER 20, 2021

You don’t have to use all of these event promotion ideas to successfully market your event. Pick a few that align with your event messaging, resources, and efforts, then grow from there. . Want more information on must-have lead generation tactics? Event Promotion Examples: The Power of Media.

Sales Management 52

Sales Management Paid Content Promotion Creativity 52

Adobe Experience Cloud Blog

DECEMBER 12, 2013

Outside of the presentation (slides, demos, etc), you can generate more content using these tools: Polling questions and answers. Assigning a hashtag to your webinar allows you and your attendees to follow additional conversations about the event, and makes it easy to aggregate data from various social media streams.

Webinar Metrics 48

Webinar Metrics ROI Top of Funnel B2B Thought Leadership 48

Hubspot

APRIL 19, 2017

We’re going to get into a lot, but by the end of this post, you’ll see the value in hosting a virtual conference and know how to organize and host your own event. You’ll have another medium to accelerate brand awareness, generate more leads, and develop authority as an industry leader. To generate leads. Curious how?

Conference 73

Conference Lead Generation Work Management Marketing Management 73

Webbiquity

APRIL 27, 2021

In-person and online events coexisted peacefully for more than two decades, though technology began to blur the lines somewhat. Live events began incorporating virtual elements like social media walls and livestreaming. Virtual event platforms evolved beyond webinars. 3) It provides more options for engagement.

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

SnapApp

DECEMBER 14, 2016

If marketers aren't already thinking about employee and customer advocacy they will be behind. Both groups can help share new content and company news to increase awareness and generate buzz within their networks. I've taken three surveys in the last two days. Here's an example from the blogger survey. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62