SEM Optimization Techniques: Are You Overpaying Google? [eBook]
QuanticMind
MAY 14, 2019
The most powerful tool, though, is unquestionably keyword bids. SEM bidding optimization is the most significant way to achieve peak performance in paid search. Google’s Smart Bidding options are the clear stand out for cheaply and easily applying real optimization tools to your PPC bids, but even these have limitations.
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