Litmus

DECEMBER 2, 2024

Use this guide to unlock actionable insights from campaign planning through launching your next successful campaign. How do you structure an email marketing campaign? What makes an email marketing campaign successful? Every email campaign you send should have a clear goal.

Email Campaigns 65

Email Campaigns Webinar Metrics Top of Funnel Campaigns 65

Optinmonster

APRIL 24, 2024

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? Email marketing is one of the best ways to engage with visitors and turn them into customers. And it all starts with a stellar email list. At OptinMonster , email opt-ins are the core of our work.

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Opt-in Opt-out CAN-SPAM Deliverability 119

SendX

FEBRUARY 11, 2021

In this article, you’re going to learn 9 strategies to boost your email marketing lead generation. Create Content Upgrades and Gated Content Offering content upgrades is one of the most effective ways for email marketing lead generation. That’s why people love them and easily give out their emails in exchange for it.

Lead Generation 397

Lead Generation Lead Ranking Lead Scoring Email Marketing 397

SendX

APRIL 22, 2021

With a 45-to-1 ROI (return on investment), email newsletters are among the most effective tools for generating sales in e-commerce. However, if you haven't been seeing the results you want from your email marketing efforts, then it's time to tweak your strategy. Who are you writing the emails for? Tons of it! Source: Moosend 9.

Newsletter 352

Newsletter Practices Best Practices Deliverability 352

Webbiquity

OCTOBER 18, 2022

When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder? Email Deliverability Factors. Email Deliverability Factors.

Deliverability 300

Deliverability CAN-SPAM Opt-in Opt-out 300

Single Grain

DECEMBER 15, 2020

This gives you an insight into how subscribers are resonating with the campaign and helps you optimize it based on numbers , not hunches. So how do measure your email marketing performance? The answer lies in the email marketing metrics. In the second section, we'll cover how to optimize your campaigns based on these figures.

Email Campaigns 145

Email Campaigns Campaigns Optimization Click Rate 145

Optinmonster

NOVEMBER 16, 2023

Do you want to learn how to increase your email open rate? Your email marketing campaigns can only be effective if they’re getting opened in the first place. Thankfully, there are concrete strategies available that are proven to improve open rates.

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Open Rate Tips CAN-SPAM Segmentation 111

Outreach

AUGUST 24, 2021

Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences). As a result, most enterprises consider a high email open rate a barometer for gauging campaign success.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

SendX

JULY 16, 2020

This way, your subscribers won’t be annoyed by your next email, as they will simply know when to expect it. Care about personalization Very often people unsubscribe because they are getting irrelevant emails. Segment your email list As a rule, segmented email campaigns enjoy 9.37% lower unsubscribe rates than non-segmented ones.

Opt-out 259

Opt-out Opt-in Burn Rate Urgency Marketing 259

Litmus

APRIL 19, 2022

When you know which email analytics to measure, how to calculate performance, and how to explain what it means to decision-makers, you’re a more empowered email marketer. But email is in a state of change. Now, many email marketers are wondering how to measure email marketing success. of all Apple clients.

Open Rate 101

Open Rate Email Marketing Planning Webinar Metrics 101

Martech

SEPTEMBER 5, 2024

After all, these are your actual opted-in customers, not just randos who visit your website and bounce away again. After all, these are your actual opted-in customers, not just randos who visit your website and bounce away again. In other words, it’s statistically significant. The only difference would have been the color.

Paid Search Agency 123

Paid Search Agency Click Rate Lock-In Open Rate 123

Marketing Insider Group

DECEMBER 20, 2021

Here are some standard metrics marketers use to make informed decisions about optimizing campaign strategies and inform budgets. Email Marketing. Open rate: How many people open your marketing emails. Click-through rate: The ratio of users who click on a specific ad to the total number of viewers.

Cost per Acquisition 361

Cost per Acquisition Campaigns Lead Ranking Planning 361

SendX

FEBRUARY 16, 2021

However, marketers have to remember that most of their competitors try to leverage the full potential of email marketing as well. businesses spent over $350 million on campaigns and email-based advertising. What is Email Optimization? Email List DON’Ts: Forgetting to update the email list.

Optimization 291

Optimization Tips Deliverability CAN-SPAM 291

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). Online marketing is that Marvel superhero that took its time to arrive in the marketing arena but is here to stay for a long time. Pretty amazing, isn’t it? Three reasons: time, energy, and efficiency.

Online Marketing 345

Online Marketing Work Management Marketing Management Tools 345

Martech

JANUARY 10, 2025

The practice isn’t widespread yet, but as more inbox users adopt Apple Mail with Apple Intelligence or Googles proprietary AI for Gmail, you can expect to see AI-driven automatic extraction replace your preheader copy with content they pull from your email message. That’s enough for me to classify these emails as deceptive.

Copywriting 134

Copywriting CAN-SPAM Phishing Click Rate 134

Contently

OCTOBER 23, 2024

And you’ve likely either used the funnel — or may at some point — when building a content strategy or planning a marketing campaign. While leads pour in with successful top-funnel campaigns, it takes effective mid-funnel content to move them toward a sale. Mid-funnel content is persuasive, educational, and targeted.

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Top of Funnel Lead Ranking Lead Scoring Marketing Funnels 143

Single Grain

JUNE 23, 2023

However, achieving high open rates can be a challenge – it often requires revamping your email marketing strategy. The success of your email marketing campaign relies heavily on creating compelling content that resonates with your audience. Examples: “Are You Making These Common Marketing Mistakes?”

Open Rate 97

Open Rate Email Marketing Marketing & Strategy Marketing Strategy 97

SendX

JUNE 24, 2020

Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures. 99% of consumers check their email every day. [1].

Email Marketing 195

Email Marketing Statistics Open Rate Marketing Automation Services 195

Marketing Insider Group

JANUARY 10, 2023

Email is an interesting digital marketing tool. You can communicate directly with a highly-targeted audience that has opted in to hear what you have to say. On the other hand, email marketing often lacks the same data analysis that automatically comes with things like PPC ads or social media. This is due to accessibility.

Budget Programs 309

Budget Programs Paid Search Agency Marketing Analytics Tools Advertising Agencies 309

SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. Why so many emails, though?

Email Marketing 284

Email Marketing B2B Marketing B2B Planning 284

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast: Email is sent only to legit subscribers (opt-in list).

Blast Campaigns 221

Blast Campaigns Opt-out CAN-SPAM Click Rate 221

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast. The email has a universal appeal.

Blast Campaigns 195

Blast Campaigns Practices Opt-out CAN-SPAM 195

SendX

JULY 16, 2020

This way, your subscribers won’t be annoyed by your next email, as they will simply know when to expect it. Care about personalization Very often people unsubscribe because they are getting irrelevant emails. Segment your email list As a rule, segmented email campaigns enjoy 9.37% lower unsubscribe rates than non-segmented ones.

Opt-out 195

Opt-out Opt-in Burn Rate Urgency Marketing 195

Zoominfo

MAY 19, 2020

That is, whether your email is solicited or unsolicited, and whether it is highly targeted or not, have nothing to do with legality under U.S. That is, whether your email is solicited or unsolicited, and whether it is highly targeted or not, have nothing to do with legality under U.S. to send an unsolicited commercial email.

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

SendX

JANUARY 22, 2019

If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. You must be pondering - " why are my emails going to spam ", “ What did I do wrong in the last few weeks that caused my emails to land in SPAM? ”, “ Am I being too aggressive with my email marketing campaigns? ”

CAN-SPAM 284

CAN-SPAM Domain Deliverability Phishing 284

SendX

APRIL 16, 2021

While social media marketing continues to play a vital role in your internet marketing strategy, you can't miss it when using email marketing to reach and interact with your customers. As such, it is essential to have by your corner the proper email marketing checklist, so you can seamlessly reach your target audience and keep their interest.

Email Marketing 305

Email Marketing Campaigns Autoresponders CAN-SPAM 305

Zoominfo

APRIL 17, 2018

Boasting an ROI of 4400%, or $44 for every $1 spent ( source ), email marketing remains the go-to channel for leading organizations. But, no matter how detailed or personalized your email campaigns are, they’ll inevitably fail if you don’t take the appropriate steps to maintain your email lists.

Lead Ranking 224

Lead Ranking Lead Scoring CAN-SPAM Data Hygiene 224

SendX

MARCH 23, 2021

In this post we’re going to look at several email marketing terminologies around the world of email marketing. Email is still one of the best performing marketing channels there is. To understand how powerful it is, know this—Email gets more conversions than any other marketing channel.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Management 195

Webbiquity

OCTOBER 29, 2019

Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Email messages that actually provide value also help boost your brand awareness.

Marketing Automation Services 201

Marketing Automation Services Marketing Management Budget Programs Marketing AI 201

Orange Owl Blog

APRIL 3, 2025

B2B Marketing The Transformative Role of AI in B2B Email Marketing Vivek Goel April 3, 2025 Share : Table of Contents Introduction Email marketing remains one of the most effective communication channels for B2B businesses. This highlights the growing importance of AI in email marketing.

Email Marketing 52

Email Marketing B2B Marketing Enterprise Management Work Management 52

Litmus

JANUARY 25, 2022

This is especially true for email marketers as we continue toward a privacy-focused world. Keeping customers who have signified they want to receive emails from your brand engaged and subscribed is essential for business. Below we have outlined KPIs to help as you work to improve your campaigns and resonate with subscribers.

Email Marketing 113

Email Marketing Click Rate Open Rate Opt-out 113

Litmus

MAY 8, 2025

Thats where the email deliverability audit comes in. We send email campaigns to prompt recipients to take a specific actionto start using a new feature in our app, register for a webinar, or make a purchase from our online store. An email deliverability audit is an effective technical method to increase the open rate.

Deliverability 73

Deliverability CAN-SPAM Domain Budget Programs 73

Orange Owl Blog

DECEMBER 16, 2024

B2B Marketing Top 10 Email Marketing Predictions and Trends to Empower Your B2B Strategy in 2025 Vivek Goel December 16, 2024 Share : Table of Contents Introduction: As 2025 approaches, email marketing remains a staple in the B2B marketer’s toolkit, but the strategies behind it are evolving rapidly.

Webinar Metrics 52

Webinar Metrics Email Marketing B2B Marketing Trends 52

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. The state of email analytics in 2021.

Webinar Metrics 138

Webinar Metrics Click Rate Deliverability Open Rate 138

Litmus

JULY 30, 2021

Open rates can be deceptive. Read rates. While there are many email metrics you can measure, this one packs a punch. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. But wait, isn’t that the same as open rate? Ignore false opens.

Open Rate 122

Open Rate Peer-to-peer Privacy Policies Click Rate 122

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

From plain-text messages to highly targeted and automated emails, they have now mastered features like HTML and CSS coded design, interactivity, videos, and even live feeds. Moreover, according to Adestra, 68% of teens and 73% of millennials consider email as the preferred communication medium. billion in 2023.

Budget Programs 130

Budget Programs Email Marketing Campaigns Marketing Budget 130

Learn from the Pros

APRIL 24, 2025

Running Email A/B Tests the Smart Way Before we jump into the experiments, you need a solid testing framework. Heres how to do it right: Set a Clear Hypothesis Example: Adding job title personalization will improve open rates by 15%. Run Tests for the Right Duration Allow 1-2 weeks for results, depending on your email volume.

Click Rate 52

Click Rate Open Rate Template Email Marketing 52