Marketing Insider Group

APRIL 6, 2021

They’ll be more likely to remember you, admire you, trust you, and work with your business long term. With content marketing. The Power of Customer Retention Marketing. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Stevens & Tate

MARCH 22, 2021

Consumers are a lot less susceptible to fancy sales pitches in this day and age, which is why the use of case studies can be very effective in building brand trust. They do this because they simply trust other consumers more than they are willing to trust a brand. What are the Benefits of Using Case Studies?

Case Study 59

Case Study Case Studies Studies Word of Mouth 59

Smashmouth Marketing

OCTOBER 1, 2021

Just because your marketing team is sending a whole host of Marketing Qualified Leads down to the sales department, that doesn’t mean they are all ready and raring to buy. Only trust leads that come from Lead Generation people that you trust. And the first step to getting there is making sure you have a clean list.

Sales Qualified Leads 187

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Ideal Customer Profiles 187

Hinge Marketing

JULY 30, 2015

Although it’s not surprising that an existing relationship with a service provider is often the deciding factor for clients, too many firms are relying solely on word-of-mouth from current clients to bring in new business. Technology services buyers aren’t going to select a firm that they don’t trust.

Word of Mouth 48

Word of Mouth Service Thought Leadership Business 48

Webbiquity

NOVEMBER 4, 2021

Here’s how important the customer experience is to your operations, the value of acquiring new customers, and examples of strategies you can employ to improve your customer experience and find prospective buyers more effectively. Take the concept of sustainable marketing, for example. Personalization is crucial in digital marketing.

Acquisitions 266

Acquisitions WOMM Marketing & Strategy Word of Mouth 266

Heinz Marketing

JUNE 20, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing Let’s call it how we see it and acknowledge that it’s been an interesting year. The strategies that were effective yesterday may no longer yield results. This may include blog posts, whitepapers, case studies, webinars, etc.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy B2B Thought Leadership Word of Mouth 111

Sprout Social

JANUARY 26, 2023

Or maybe through word-of-mouth from a friend , family member or trusted influencer. Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. Here are a few reasons your business should consider having an active referral marketing program.

Paid Content 126

Paid Content Advertising Agencies Planning Word of Mouth 126

Zoominfo

JUNE 4, 2019

Trust is the foundation of any successful deal. Think about it: you wouldn’t buy a car from a sketchy salesman or a house from a realtor you don’t trust. In B2B sales, the quicker you build trust with your prospect, the more likely it is that you will close a deal. In fact, only 3% of buyers trust sales reps ( source ).

Ad Building 244

Ad Building Zoominfo B2B Sales Case Study 244

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. What is social media SEO?

Social Media 157

Social Media SEO Cost Per Click Media 157

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Martech

MARCH 29, 2024

By shifting from an output-based approach to marketing to an outcome-based approach, Colt Technology Services realized up to 500% improvements in some of its most critical business measurements. When a martech professional thinks his job is to install and keep running the components of your marketing stack, he doesn’t get it.

Planning 110

Planning Business Work Management Word of Mouth 110

Trade Press Services

JANUARY 29, 2024

Brand ambassadors are individuals who serve as the face of the brand and share less biased perspectives that are often more trusted by target audiences. To leverage employees as effective brand ambassadors, share valuable communications they want to engage with and that can benefit the individuals in their networks.

Work Management 99

Work Management Brand Identity Branding Peer-to-peer 99

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brand Identity 127

Brand Identity Branding Word of Mouth Social Media 127

Zoominfo

JULY 9, 2019

Customer reviews and testimonials have been a staple in nearly every marketing strategy for decades. Because customer-created content is an effective way to convince an audience of a product’s value and thus, convert more prospects into paying customers. 9 Types of Data You Need to Operate a Data-Driven Marketing Strategy.

Zoominfo 180

Zoominfo B2B Word of Mouth B2B Sales 180

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Marketing is an important aspect for any business looking to achieve consistent and continuing success. Keeping up with all these new strategies, like e-commerce marketing, can be daunting sometimes. What is e-commerce marketing though?

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Onalytica B2B

AUGUST 23, 2017

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Marketing Insider Group

JANUARY 21, 2020

The traditional, tried-and-true marketing methods of getting people to know about your brand and buy your products are no longer as effective as they once were. Successful marketing strategies in 2020 and beyond will focus on creating great customer experiences and building relationships with your audience. Quick Takeaways.

Marketing Strategy 319

Marketing Strategy Marketing & Strategy Ad Building Planning 319

Spiralytics

APRIL 16, 2023

Emotional marketing focuses on reaching basic human emotions such as anger and joy to get people to act, whether that’s sharing a video or buying a product. It’s a compelling force, which is why more brands have incorporated various emotional marketing tactics into their strategies. Emotional Marketing in General 1.

Statistics 118

Statistics Paid Search Agency Advertising Agencies Marketing & Strategy 118

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. What Is Content Marketing? Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Oktopost

MARCH 22, 2022

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. People are more likely to buy products they learn about from trusted friends rather than those they see in ads. What is Customer Advocacy Marketing?

Peer-to-peer 89

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 89

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Marketing & Strategy 122

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 122

Valasys

JULY 31, 2023

Well, get ready to turn that dream into reality as we embark on a journey to unlock the secrets of lead generation channels and explore the art of effective customer acquisition. In today’s cutthroat business landscape, lead generation has become the beating heart of every successful marketing strategy.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

Navigate the Channel

JULY 28, 2023

Conversion rate optimization (CRO) is a crucial aspect of digital marketing that focuses on improving the percentage of website visitors who take desired actions, such as making a purchase, filling out a contact form, or subscribing to a newsletter. Firstly, it directly impacts the bottom line by boosting sales and revenue.

Conversion Rate 65

Conversion Rate Conversion Product Ad Building 65

ClearVoice

JULY 17, 2023

With the right approach, content marketing can transform fledgling startups into powerhouses of influence and success. Here’s a primer on how content marketing is an essential part of fintech growth and how to do it right. One of the best ways to do all this is through carefully planned and strategic content marketing.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

LeadSquared

AUGUST 12, 2019

This proves you care about the quality and accuracy of the content you deliver and establishes you as a trusted source. Create Case Studies. Case studies are digital gold for many companies. Case studies are digital gold for many companies. It’s no secret that word of mouth is one of the most powerful forces in marketing.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Aberdeen

JULY 27, 2017

Word of mouth communication is an incredible tool for marketers. Yet, many of us make the critical mistake of assuming that word of mouth activation is totally organic. Read : What Marketing Is Missing in Social Media Management Technology. Guest Post from Samantha Stone, Founder, Marketing Advisory Network.

Word of Mouth 65

Word of Mouth Enterprise Management Barriers Work Management 65

Madison Logic

MAY 15, 2024

With so many opportunities within your customer base, no wonder B2B marketers are starting to emphasize building out a stronger retention strategy. In many organizations, the primary role of the marketing team is to influence the top-of-funnel (TOFU) and middle-of-funnel (MOFU) motions to build and fuel the sales pipeline.

Top of Funnel 52

Top of Funnel Cross-Selling Webinar Metrics Account Based Marketing 52

Zoominfo

JUNE 4, 2019

Trust is the foundation of any successful deal. Think about it: you wouldn’t buy a car from a sketchy salesman or a house from a realtor you don’t trust. In B2B sales, the quicker you build trust with your prospect, the more likely it is that you will close a deal. In fact, only 3% of buyers trust sales reps ( source ).

Ad Building 100

Ad Building Case Study Case Studies Word of Mouth 100

Content Standard

SEPTEMBER 28, 2020

Behavioral economics, a relatively new field of study that has developed over the last three decades, is helping marketers to improve the customer experience. According to BehavioralEconomics.com, behavioral economics studies, “cognitive, social and emotional influences on people’s observable economic behavior.”

Word of Mouth 115

Word of Mouth Marketing Management Customer Satisfaction Paid Search Agency 115

The Lead Agency

MAY 10, 2023

B2B social media marketing is increasingly emerging as a well-liked and successful tactic for companies of all sizes. Using sites like LinkedIn, Twitter, and Facebook, it enables B2B businesses to interact and connect with their target market in a more genuine and personal way. Let’s get going! Social media is the way to go.

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

Buffer

JULY 23, 2019

If you’re keen to dip your toe into influencer marketing or if you’re just interested in a strategy shakeup, then we think you’ll find a lot to love in this post! Understanding influencer marketing and micro-influencers. Influencer marketing has been on the rise for years now. The state of influencer marketing.

Marketing Strategy 75

Marketing Strategy Marketing & Strategy Effectiveness Peer-to-peer 75

ClearVoice

NOVEMBER 28, 2022

When it comes to content marketing, publishing content is half the battle. Understanding the latest blog trends, content marketing trends, and more is critical to success. Identifying what has worked and hasn’t worked on your blog will help you create the most effective content for your business. New blog trends for 2023.

Trends 93

Trends Marketing & Strategy Marketing Strategy Planning 93

DivvyHQ

FEBRUARY 28, 2019

Jay’s simple explanation of how word of mouth influences upwards of 83% of purchasing decisions is mind boggling. But more mind boggling is the fact that almost no companies have a word-of-mouth strategy. It’s not a marketing gimmick. Well, Talk Triggers authors, Jay Baer and Daniel Lemin, deliver the goods.

Word of Mouth 56

Word of Mouth Trigger Marketing Webinar Metrics Intent 56

Stevens & Tate

JANUARY 18, 2021

If you want your B2B website to beat the competition and increase sales with an effective video marketing strategy then you should include these 3 video types. Visual is rapidly becoming the most effective technique in the web marketing mix. Customer case studies. Your team in action.

Video Marketing 59

Video Marketing Marketing Websites B2B Word of Mouth 59

Golden Spiral

MARCH 10, 2022

Is your entire marketing effort powerful and thorough enough to get someone to not only know your company’s name but to be your cheerleader in internal discussions? By doing so, you will attract others and build their trust. Your case studies are not reports of past success. 88% of consumers trust online ratings and reviews.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

PathFactory

AUGUST 15, 2022

Great customer marketing is a useful investment in the best of times, but it’s crucial during a market downturn. When practiced consistently, a solid customer marketing strategy can increase retention which in turn increases profits —because we all know it’s more cost efficient to retain an existing customer.

Marketing Budget 52

Marketing Budget Work Management Marketing Management Peer-to-peer 52