PureB2B

DECEMBER 28, 2022

The post Six Ways Intent Data Can Supercharge Your ABM Campaigns appeared first on DemandScience.

Intent Data 62

Intent Data Account Based Marketing Intent ABM 62

KoMarketing Associates

DECEMBER 28, 2022

As marketers begin to leverage more data to increase the efficiency of their strategies, new research suggests that they should be focusing on customer pain points to maintain their retention rate. Treasure Data recently published its “Better Decisions: A Spotlight on Data Efficiency” report, and statistics indicated that 78% of customers now believe that marketing campaigns should be tailored to their changing priorities as a result of factors, such as cost of living.

Loyalty 250

Loyalty Demand Barriers Custom Publishing 250

Search Engine Journal

DECEMBER 28, 2022

Stop wasting crawl budget and start making sure Google sees your content. Try it now by optimizing your pages with this comprehensive guide. The post How To Get Google To Index Your Site (Quickly) appeared first on Search Engine Journal.

Google 122

Google Optimization Content SEO 122

Martech

DECEMBER 28, 2022

As I write this article, I am listening to Vince Guaraldi’s “A Charlie Brown Christmas” album, drinking a hot cup of my favorite matcha and basking in the glow of my tiny, tinsel tree lights reflecting off my bay window. I have so much to be grateful for this holiday season, and if you are reading this, so do you! Besides the fact that those with access to the internet are better off than 99% of the rest of the world’s population, there are many other reasons to feel hopeful as the new year appr

Trends 119

Trends Paid Search Agency Advertising Agencies Marketing & Strategy 119

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Search Engine Journal

DECEMBER 28, 2022

The power of the X-Robots-Tag is that it is much more flexible than the meta robots tag. The post Everything You Need To Know About The X-Robots-Tag HTTP Header appeared first on Search Engine Journal.

Tagging 109

Tagging SEO 109

Search Engine Journal

DECEMBER 28, 2022

SEO professionals have the capability to aid scientists against misinformation. Learn how search engines rewarded pages that debunked conspiracy theories on "Ancient Apocalypse.". The post “Ancient Apocalypse”: How SEO Is Helping Archaeologists Debunk Conspiracy Theories appeared first on Search Engine Journal.

SEO 105

SEO 105

Anyword

DECEMBER 28, 2022

Nowadays, several industries require copywriters to have expertise in a myriad of different topics and skill sets.This includes search engine optimization. As content writers, we need to have a certain level of understanding of SEO for optimal performance. And because of this, it can be daunting to keep up with the ever-changing world of SEO. But is it really necessary for content writers to know the full ins and outs of search engine optimization?

SEO 98

SEO Copywriting Lead Scoring Lead Ranking 98

SmartBug Media

DECEMBER 28, 2022

On a recent episode of the SmartBug® on Tap podcast, we dove into buyer personas—but not in the traditional sense. We’re talking about who your buyer personas are outside of their nine-to-five day job. We’re answering questions like: Why should marketing professionals be interested in your buyer personas in their five-to-nine lives? How can we as marketers appeal to the entire persona?

Buyer Personas 98

Buyer Personas Demand Generation Agencies Thought Leadership Demand Generation 98

BenchmarkONE

DECEMBER 28, 2022

If you’ve ever shopped on Amazon, noticed a suggestion for a more expensive version of a product in your cart, and then replaced your cart item with the more expensive version, congratulations. You’ve been upsold. . Businesses in every industry include upselling in their marketing strategy. Ever been asked if you want to make your burger a deluxe? Or noticed that for just a small amount more, you can add a few more features to that software you’re purchasing?

Marketing Automation Services 88

Marketing Automation Services Marketing Automation Automation Cross-Selling 88

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

RDW Group

DECEMBER 28, 2022

Looking back, 2022 was an eventful year on social media. As we started to further emerge from our homes and … The post Social Media Wrapped: The Top Organic Social Trends of 2022 appeared first on RDW Group.

Social Media 74

Social Media Organization Trends Media 74

TowerData

DECEMBER 28, 2022

As you put your 2023 marketing plans together, you'll concentrate on acquisition, budget and campaigns. We would like to add another item to your list and move it to the No. 1 priority: Your data!

Acquisitions 72

Acquisitions Planning Marketing Plans Campaigns 72

Opt Intelligence

DECEMBER 28, 2022

Did you know that this is the best time of year to grow your email list? Cold weather sends everyone indoors, and there are only so many board games to play and movies to watch. Internet browsing and phone scrolling goes way up, and with it, a large, captive audience for you to target. If you’ve been waiting to build your lead generation pool, this is the perfect time to fill it.

Sales Qualified Leads 70

Sales Qualified Leads High Quality Lead Landing Pages Leads 70

Smartyads

DECEMBER 28, 2022

The financial services industry will always be relevant, so financial advertising remains an essential part of the work for financial institutions and corporations. As digital technology advances, it's not too difficult to stay in the loop, especially if you use programmatic and the opportunities it presents. The following chart shows.

Advertisements 52

Advertisements Advertising Relevance Marketing 52

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Sword and the Script | B2B

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. At the end of the year, I go back through all these writeups to pull out some of the interesting statistics for a year-end roundup piece like this one.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Martech

DECEMBER 28, 2022

This series presents a framework that describes the roles and responsibilities of marketing operations leaders. This fourth and final part discusses MOps leaders as scientists. Earlier editions described their roles as Modernizers , Orchestrators , and Psychologists. The path to knowledge employs the scientific method. Practitioners first develop a hypothesis, which is an assumption or potential explanation for an observation.

Marketing Automation Services 112

Marketing Automation Services Lead Ranking Work Management Creativity 112

Contently

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. When we prime our creators with a compelling idea, a clear purpose, and a defined audience, they are far more likely to develop an outstanding piece of content than when we have a fuzzy concept poorly articulated. No doubt, the better the brief, the better the output. Yet we’ve all written creative briefs that seemed clear to us, but the deliverable wasn’t what we wanted.

Practices 136

Practices Generation Best Practices Content 136