Influitive
JULY 14, 2017
A new IDC report has found that one organizational tactic has grown 570% YOY among B2B vendors (and no, we don’t mean ABM). It’s customer advocacy programs. Last year, only 10% B2B vendors surveyed had a customer advocacy program in place, according to the IDC research. This year, “The Role of Marketing in Customer Advocacy”.
Marketing Insider Group
JULY 14, 2017
For the 131st episode of The Marketing Book Podcast, I interviewed Tom Hogan, co-author of The Ultimate Start-Up Guide: Marketing Lessons, War Stories, and Hard-Won Advice from Leading Venture Capitalists and Angel Investors. Most start-ups fail. And they die remarkably young: The typical start-up lasts 20 months and burns through $1.3 million in financing before […].
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Adobe Experience Cloud Blog
JULY 14, 2017
It’s been a while since English class, and you might be a little out of practice when it comes to your writing skills. And yet, here you are, a business professional who relies on your communication skills to better market yourself and reach a wider audience. Whether you need to craft an email to a client, write a blog post , or simply atone for those past sins, here are four tips to refresh your writing skills. 1.
Biznology
JULY 14, 2017
In usability circles, the concept of red routes is used to help prioritize the most important features of a website’s interface, navigation, and organizational structure. Red routes are the actions taken most frequently by the biggest segments of your audience. They are similar, in some ways, to use cases. That is, for every website, there will be key goals that the majority of your audience wishes to accomplish, everything from finding your phone number to learning more about a particular produ
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Vidyard
JULY 14, 2017
Over the past decade, the agency world has undergone a significant transformation due to the increase in software technologies available to clients. This movement, largely driven by marketing automation technologies, has resulted in marketing organizations relying quite heavily on agency partners to guide their strategy. More than ever, agencies are in a position of strength to deliver value to clients and prove the impact they are having on marketing success with the arsenal of technologies at
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Aberdeen
JULY 14, 2017
Is marketing really as complicated as it seems? I’ve certainly caught myself referring to the marketing technology landscape as “an ever-changing environment,” or, in a few instances, describing it as “pure chaos.” And there are certainly elements of marketing, this constant torrent of new technologies among them, that might make any sane professional anxious or overwhelmed.
Hubspot
JULY 14, 2017
Gone are the days when social media publishing and engagement could be tacked onto the daily responsibilities of an intern -- as were many of the first roles in social media. Today's growth-minded organizations need a team of people ideating, creating, publishing, and promoting content on social media to drive meaningful returns on investment -- and this requires time, effort, and creativity.
Kapost
JULY 14, 2017
Freelancers are the powerhouse of the content-driven economy. Our engaging words, designs, and social media wizardry grab attention and screen real estate, helping power a never-ending stream of fresh content. The post How to Manage Your Freelance Team Like a Rockstar appeared first on Kapost Content Marketing Blog.
JotForm
JULY 14, 2017
The importance of form organization cannot be overstated: better designed forms get better completion rates. So how do you design a better form? Here are a few tips -- group form fields together if they’re in a similar category, break up longer forms so that it still feels bite-sized, and generally.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
33Across
JULY 14, 2017
Today we celebrate Foster Day! You may ask yourself, “What’s that?” Foster Day marks the anniversary of our longest employee Mike Foster, our Principal Engineer. The post Friday Fives: Our Principal Engineer Mike Foster on 33Across Growth, AI, and Reading NT Greek appeared first on 33Across.
Akoonu
JULY 14, 2017
It’s a painful reality: B2B sales is complex, and getting more so at every turn. We need technologies like auto-dialing, transcription, automated email follow-ups and reminders to keep up with the sheer number of attempts it takes to make a quality connect. At any point in time, it takes more and more outbound sales efforts to get the same number of opportunities as a year ago.
Brandfolder
JULY 14, 2017
Every time you upload a new image or video to Brandfolder, we’re able to extract meaningful data from your assets to help you better find and organize them. We tap.
Content Standard
JULY 14, 2017
I recently moved to Boston from Kansas, where I was working as a web developer and SEO specialist. Little did I know this move would turn my professional life upside down. Last October, I was hired to analyze a website redesign for a prominent establishment in Massachusetts. The client had made a significant investment in the redesign and wanted to know if the project was yielding results.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Customer Experience Matrix
JULY 14, 2017
I reviewed Blueshift in June 2015 , when the product had been in-market for just a few months and had a handful of large clients. Since then they’ve added many new features and grown to about 50 customers. So let’s do a quick update. Basically, the system is still what it was: a Customer Data Platform that includes predictive modeling, content creation, and multi-step campaigns.
Sharpspring
JULY 14, 2017
Marketers chase trends like surfers chase waves. In an informational industry, it pays to be ahead of the curve. So how do you know which trends are going to be huge – and which ones will just be washouts? Like the best surfers, the leading marketers have developed an eye for big movements in their space. Instead of wasting time and energy on minor trends, they go all in for the big ones.
Golden Spiral
JULY 14, 2017
Many B2B technology companies have a hard time speaking to the real market problems their product or service solves. They love to lead with the technical features and competencies of their product — which makes sense, since they’ve worked hard to create it! However, when launched into the marketplace, those technical capabilities often leave your buyer lost in a sea of jargon that’s not only hard to understand, but impossible for them to relate to.
Contently
JULY 14, 2017
On a brisk winter morning in Ottawa, Ontario, the Canadian federal government held an official budget release to announce how it would spend tax money for the coming year. The announcement is huge news; it directly impacts the financial outlook for all Canadians. Even though the release is eagerly anticipated, the budget document, which is several hundred pages, isn’t read by most.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
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