Kapost
DECEMBER 31, 2018
There’s a lot to be excited about in 2019. But as we plow forward with strategies for the coming year, let’s collectively make a resolution to learn from our 2018. The post 10 Stats to Inform Your 2019 Marketing and Sales Enablement Strategy appeared first on Kapost Blog.
Content Marketing Institute
DECEMBER 31, 2018
? ?. This text and the accompanying 30-minute video comes from my Content Marketing World 2018 keynote presentation. On Dec. 31, 2017, I “retired” from marketing and took a sabbatical for 2018 (which, as of this publishing, I’m still happily on). I’ve given over 400 keynote speeches in 18 countries, but this one was the most personal. The team at CMI is nice enough to publish this so the entire CMI audience can watch and read it.
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Biznology
DECEMBER 31, 2018
This is the time of year when content creators mull over the year’s “trends” and opine about what we should be doing during the coming year. I’m not going to do that, but I will share a few “trends” noted by others that I think could be video trends of interest to technology solution providers. Get more out of the videos you’ve already made. This my favorite, from a Vidyard blog post titled “ Three exciting B2B video trends for 2019.
Marketing In Real Life
DECEMBER 31, 2018
Manufacturers that deliver sales messages via multiple channels at the same time, all the time, enjoy higher name brand awareness, more leads and Website traffic, and greater sales opportunities than competitors. Retailer Tahoe Dave's serves a potent lesson in how to launch an integrated marketing program.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Hubspot
DECEMBER 31, 2018
Out of all the questions hiring managers can potentially ask you during an interview, “Why did you leave your last job?” could be one of the hardest to answer. To effectively answer this question, you need to frame your response in a way that shows hiring managers that you know what's important to you and how to handle less than ideal situations. But you also don’t want to sound ungrateful for the opportunities you had in your previous role, or come off like you're still bitter about how you lef
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hubspot
DECEMBER 31, 2018
Research has shown more inclusive companies have a 2.3x higher cash flow per employee, and are 1.7 times more likely to be innovation leaders in their industry. Increasing sales, while driving innovation -- who doesn't want that? Undoubtedly, inclusion is critical for your company's success and long-term growth. But inclusion can't happen without allyship -- and yet, many of us still aren't sure what "allyship" means.
Brightedge
DECEMBER 31, 2018
As the year comes to a close, we enjoy looking back over our material to see what has really helped our audience over the past twelve months. We have noticed some interesting patterns in where our users have been especially active and engaged– they love learning about great new books, delved into some technical SEO […]. The post Popular BrightEdge Posts of Last Year appeared first on BrightEdge SEO Blog.
LeadSquared
DECEMBER 31, 2018
Having a transparent lead tracker system not only helps you understand the workings of your business, but it also helps you keep things in check. One of the most important parts of a business is a lead. A sales lead is the first step in any sales funnel and is what a salesperson leans on to bring in results. But, how can he increase his conversion rates?
DAGMAR Marketing
DECEMBER 31, 2018
Are your PPC campaigns performing as well as they should? Here are nine ways to check on them. If you’ve noticed that your PPC campaign performance is dropping or it just hasn’t met your lead-generation needs, I’ll show you where to find improvement opportunities in your campaigns. When auditing any PPC account, always start with what your goals were when you launched your program and the strategies that were used to implement them.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Lead Liaison
DECEMBER 31, 2018
Dallas, Texas – Lead Liaison first launched their event lead capture solution, GoCapture!™, in October of 2017. They have rapidly become the global leader in event lead management. Today, they announce the next iteration of their solution, GoExhibit!™, which includes advances in customization, event creation workflow, enterprise-level ROI reporting, registration, check-in, upcoming Windows support, and more.
BenchmarkONE
DECEMBER 31, 2018
As we round out another fantastic year in Hatchbuckland, we can’t help but reflect on everything that happened in 2018. We got named to lots of top lists like this one from TrustRadius. And this one from G2 Crowd. We released new sales and marketing dashboards. We expanded our partnership with Zapier through a new two-way API integration. We moved into a sweet new office.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Leadspace
DECEMBER 31, 2018
2019 is upon us — so if you haven’t planned your content marketing budget, drop everything right now, and do that! If you have, good news! This piece was composed to help you steer clear of 6 content marketing pitfalls you should absolutely avoid, outside of not having your budget planned. Let’s start with two intriguing content marketing stats: “As almost 40% of B2B marketers were using content with no particular strategy.” [ Source ].
Outbrain
DECEMBER 31, 2018
New Year’s Eve. There’s no better time to reflect on all that was in 2018. It’s been a great year at the Outbrain blog, full of content that we hope helped build your performance marketing skills. Just before the countdown and the fireworks begin, let’s go on a quick whirl through this year’s content highlights. Thanks for being a part of it! Our Top 5 Blog Posts.
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