Marketing Insider Group

JULY 13, 2016

When it comes to content and strategy, few people share a clear and common meaning of each word. Put them together, and what you have is downright perplexing. This is a sales content strategy guide for the perplexed. It is for people in marketing and sales who must collaborate to get these strategic assets right. […]. The post The Ultimate Guide For Developing Your B2B Sales Content Strategy appeared first on Marketing Insider Group.

B2B Sales 191

B2B Sales Marketing & Strategy B2B Content 191

Sales Engine

JULY 13, 2016

Ah, the sales funnel. As a marketer, you’re no doubt familiar with this ubiquitous image: contacts fall into the top and by some kind of magic become leads, then qualified leads, then sales-ready leads, and eventually, (you hope) closed sales. The problem with this image is that unlike its counterpart in the physical world, the sales funnel does not have the force of gravity to maintain the momentum of its contents.

Top of Funnel 139

Top of Funnel Conversion Marketing Automation Services Sales Qualified Leads 139

Marketing Insider Group

JULY 13, 2016

There’s a lot of crap content coming from brands. Even the best publishers are interrupting us with ads every chance they get. And the traditional agencies are chasing old ideas about consumers being OK with bad creative. Mobile ads are a disastrous afterthought. Can anyone really disagree with these statements? Content was a widely popular topic at this […].

Paid Search Agency 123

Paid Search Agency Advertising Agencies Content Mobile Marketing 123

Sales Engine

JULY 13, 2016

Ah, the sales funnel. As a marketer, you’re no doubt familiar with this ubiquitous image: contacts fall into the top and by some kind of magic become leads, then qualified leads, then sales-ready leads, and eventually, (you hope) closed sales. The problem with this image is that unlike its counterpart in the physical world, the sales funnel does not have the force of gravity to maintain the momentum of its contents.

Top of Funnel 120

Top of Funnel Conversion Marketing Automation Services Sales Qualified Leads 120

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Biznology

JULY 13, 2016

I recently had the privilege to sit in on FIR B2B episode 45 : a podcast by Paul Gillin and David Strom. When my wife heard it, she said they sound like the “Click and Clack of tech.” Needless to say, it was a lot of fun. I had a few belly laughs and we also covered some serious topics. The main point of the talk was about building brands using the methods Mike and I promote in our book: Outside-In Marketing: Using Big Data to Guide Your Content Marketing.

Keywords 119

Keywords Marketing Attribution Paid Search Agency Research 119

Hive9

JULY 13, 2016

Have you ever looked at a looming task in front of you that you know needs to get done and just found yourself frozen? Even when you know the benefits of completing that task will pay off tenfold, if the work and investment involved appears especially big and intimidating, it’s easier just not to start at all.

Marketing 101

Marketing 101

NuSpark Consulting

JULY 13, 2016

B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption. However, B2B organizations are finally starting to ramp up their use of social for marketing and sales.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Contently

JULY 13, 2016

The commercial internet as we know it began 22 years ago when AT&T ran the first banner ad in Wired’s online presence HotWired. For digital marketers, this is what advertising looked like for much of the internet’s early history: website display ads. Despite their questionable design and deceptive tactics, they worked by some measures—at least at first.

Banner Ads 80

Banner Ads Banners CTR Media 80

Kapost

JULY 13, 2016

Content marketing is no longer something entirely foreign to marketing teams. In fact, a quarter of marketers now devote more than 50 percent of their budget to content. It goes without saying then that there’s a ton of content out there, which means the most competitive brands are trying to figure out how they can break through the noise—ideally by going viral.

Viral Marketing 73

Viral Marketing Content Trigger Marketing Positioning 73

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Contently

JULY 13, 2016

The commercial internet as we know it began 22 years ago when AT&T ran the first banner ad in Wired’s online presence HotWired. For digital marketers, this is what advertising looked like for much of the internet’s early history: website display ads. Despite their questionable design and deceptive tactics, they worked by some measures—at least at first.

Banner Ads 80

Banner Ads Banners CTR Mobile Advertising 80

Convert

JULY 13, 2016

“They say 74% of the CRO activities give guaranteed boost to the online sales, yet thousands of companies struggle to drive the conversion to more than 0.5%” Scroll through the top results of the search pages and I bet you will find millions of CRO tips bloggers love to call “proven”, but the question arises-.

Tips 83

Tips Blogger Activities Conversion 83

PureB2B

JULY 13, 2016

The Account Manager works hard to cultivate strong relationships with clients and develop a special “stickiness” between key client contacts and PureB2B. The Account Manager is responsible for delighting clients and delivering the highest level of customer service to PureB2B clients with the ultimate goal of driving renewal and retention rates. The Account Manager promotes customer satisfaction and loyalty by demonstrating an understanding of customers’ lead generation goals/objectives, serving

Work Management 65

Work Management Marketing Management Telemarketing Demand Generation Agencies 65

SWZD

JULY 13, 2016

Take a few lessons from Star Trek to improve your navigation of the B2B galaxy. There comes a time in a B2B marketer’s career that they need to look beyond the traditional resources for inspiration. Take a look at some of our favorite Star Trek quotes to go boldly where no other B2B marketer has gone before.

B2B Marketing 64

B2B Marketing B2B Resources Marketing 64

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Content Standard

JULY 13, 2016

Remember when we used to get news from a newspaper or a local television broadcast? In case you hadn’t guessed, new research has proved it: We’re a long, long way away from the days of print or TV being the primary place people get their news. Pew Research Center found that 62 percent of US adults get news on social media , and 18 percent do so often.

Marketing & Strategy 46

Marketing & Strategy Thought Leadership Content Amazon 46

chiefmartech

JULY 13, 2016

Yesterday we broadcast our second episode of chiefmartecTV on the topic of The Myths and Monsters of Agile Marketing. My special guest was Roland Smart , VP of Social & Community Marketing at Oracle, author of the book The Agile Marketer , and co-host of The Marketing Agility Podcast. If you’re getting the sense that Roland is deeply into agile marketing, you’ve got the right impression.

Enterprise Management 44

Enterprise Management Work Management Marketing Management Paid Search Agency 44

GreenRope

JULY 13, 2016

How to Use CRM for Marketing. Yes, if you haven’t been living under a rock for the past couple of years, you know that CRM (Customer Relationship Management) is a ‘must have’ tool. However, when most people think of CRM, their mind immediately correlates it with sales. Although CRM is fundamentally a sales tool, it is no longer just for sales teams.

CRM 40

CRM Sales Qualified Leads Lead Ranking Top of Funnel 40

LeanData

JULY 13, 2016

There’s a lot of value in building reports in native Salesforce with an object and its child objects. And one of the key values you look for in this kind of report is how many unique counts exist. One key use case is from a lookup relationship on the child of a parent object. For example, finding the number of unique Opportunities that are being touched by a Marketing Campaign.

Case Studies 40

Case Studies Case Study Marketing Report Studies 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

GreenRope

JULY 13, 2016

How to Use CRM for Marketing. Yes, if you haven’t been living under a rock for the past couple of years, you know that CRM (Customer Relationship Management) is a ‘must have’ tool. However, when most people think of CRM, their mind immediately correlates it with sales. Although CRM is fundamentally a sales tool, it is no longer just for sales teams.

CRM 40

CRM Sales Qualified Leads Lead Ranking Top of Funnel 40

LeanData

JULY 13, 2016

There’s a lot of value in building reports in native Salesforce with an object and its child objects. And one of the key values you look for in this kind of report is how many unique counts exist. One key use case is from a lookup relationship on the child of a parent object. For example, finding the number of unique Opportunities that are being touched by a Marketing Campaign.

Case Studies 40

Case Studies Case Study Marketing Report Studies 40

GreenRope

JULY 13, 2016

How to Use CRM for Marketing. Yes, if you haven’t been living under a rock for the past couple of years, you know that CRM (Customer Relationship Management) is a ‘must have’ tool. However, when most people think of CRM, their mind immediately correlates it with sales. Although CRM is fundamentally a sales tool, it is no longer just for sales teams.

CRM 40

CRM Sales Qualified Leads Lead Ranking Top of Funnel 40

LeanData

JULY 13, 2016

There’s a lot of value in building reports in native Salesforce with an object and its child objects. And one of the key values you look for in this kind of report is how many unique counts exist. One key use case is from a lookup relationship on the child of a parent object. For example, finding the number of unique Opportunities that are being touched by a Marketing Campaign.

Case Studies 40

Case Studies Case Study Marketing Report Studies 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

GreenRope

JULY 13, 2016

How to Use CRM for Marketing. Yes, if you haven’t been living under a rock for the past couple of years, you know that CRM (Customer Relationship Management) is a ‘must have’ tool. However, when most people think of CRM, their mind immediately correlates it with sales. Although CRM is fundamentally a sales tool, it is no longer just for sales teams.

CRM 40

CRM Sales Qualified Leads Lead Ranking Top of Funnel 40

Hubspot

JULY 13, 2016

Whether you’ve worked in the industry for 25 years or two years, it can be difficult to navigate the complexities of a career. This includes figuring out the internal politics, processes, and opportunities that drive growth within a company and the small steps and education that lead to defining the different stages of a person’s professional career.

Advertising Agencies 39

Advertising Agencies Design Paid Search Agency Peer-to-peer 39

GreenRope

JULY 13, 2016

How to Use CRM for Marketing. Yes, if you haven’t been living under a rock for the past couple of years, you know that CRM (Customer Relationship Management) is a ‘must have’ tool. However, when most people think of CRM, their mind immediately correlates it with sales. Although CRM is fundamentally a sales tool, it is no longer just for sales teams.

CRM 40

CRM Sales Qualified Leads Lead Ranking Top of Funnel 40

i-Scoop

JULY 13, 2016

Ever more service providers, ICT integrators, software firms and IT vendors are coming up with solutions for digital transformation. They sponsor research and come up with advice on and data regarding digital transformation. The latest in a long list to do so is Pegasystems, which worked together with the Economist Intelligence Unit (EIU) to conduct […].

Digital Transformation 25

Digital Transformation Research Analysis Vendors 25

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

GreenRope

JULY 13, 2016

How to Use CRM for Marketing. Yes, if you haven’t been living under a rock for the past couple of years, you know that CRM (Customer Relationship Management) is a ‘must have’ tool. However, when most people think of CRM, their mind immediately correlates it with sales. Although CRM is fundamentally a sales tool, it is no longer just for sales teams.

CRM 40

CRM Sales Qualified Leads Lead Ranking Top of Funnel 40

Adobe Experience Cloud Blog

JULY 13, 2016

Author: Jessica Minasian Here’s a public service announcement for all of my fellow marketers: you should crave web personalization. It can sharpen the tools in your belt and help you attract the exact audience that you want. This not-so-secret weapon is essentially a web-based engagement application that empowers you to create real-time, personalized interactions with your audience.

Personalization 76

Personalization Enterprise Management Account Based Marketing Verticals 76

GreenRope

JULY 13, 2016

How to Use CRM for Marketing. Yes, if you haven’t been living under a rock for the past couple of years, you know that CRM (Customer Relationship Management) is a ‘must have’ tool. However, when most people think of CRM, their mind immediately correlates it with sales. Although CRM is fundamentally a sales tool, it is no longer just for sales teams.

CRM 40

CRM Sales Qualified Leads Lead Ranking Top of Funnel 40