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2024 Predictions: Ecommerce and retail

Martech

In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers.

eCommerce 117
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eCommerce Explained: The Basics of B2B

Navigate the Channel

We may all be aware that eCommerce boomed during COVID. Even if you didn’t order anything online (WHO are you?), Financial analysts at Market Watch also predict global growth for eCommerce and the International Trade Administration within the U.S. you know business shifted. Some brick-and-mortar businesses closed.

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Improve Your eCommerce Experience with These CX Metrics

Marketing Insider Group

User-friendly eCommerce is vital to the success of every business these days with consumers flocking even more to purchasing everything online. In order to succeed in today’s eCommerce market, you need to keep up with the proper tools to track CX metrics and evaluate how you stand up against the competition.

eCommerce 243
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How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales

Martech

It takes data and a solid ecommerce strategy to break through to book fans on digital channels. This year-round strategy translated into strong holiday sales during a successful ecommerce holiday season. The holidays were a really strong season for us,” said Barbara Hagen, VP of sales and marketing for ThriftBooks.

Loyalty 103
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7 Best eCommerce Personalization Software in 2024

Optinmonster

Are you looking to find the best eCommerce personalization software for your site? Since hundreds of eCommerce personalization tools are available on the market, choosing the right one for your needs can be intimidating. In this article, I’ll show you some of the best eCommerce personalization software on the market.

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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce Marketing Cloud

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game. So it’s critical to make sure your data is in order.

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What’s a Winning Ecommerce Conversion Rate? Benchmarks & Insights for 2023

Optinmonster

In the bustling digital marketplace, your ecommerce conversion rate isn’t just a number, it’s the heartbeat of your online business. What Is Ecommerce Conversion Rate Ecommerce conversion rate specifically refers to the percentage of website visitors who make a purchase.