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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. Google has released a new set of chatbots for automated commerce, as well as some new self-service customer service tools and search optimization capabilities.

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Small Business Ecommerce: How To Compete with Big Enterprise

Salesforce Marketing Cloud

The internet is a loud, busy place — especially if you’re a small- or medium-sized business (SMB) competing with big players for your share of the market. SMBs are up against enterprise brands, and they face an age-old challenge: How do you build a successful small business ecommerce strategy with limited time, budget, and resources?

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6 Things All SMB Websites Need to Succeed

Sharpspring

A page that comes up when someone Googles your name? What exactly do SMB websites need to include in order to best help boost your business? This is a legal requirement under various data privacy regulations and de facto for Google ranking. The post 6 Things All SMB Websites Need to Succeed appeared first on SharpSpring.

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A Roadmap for B2B SMBs to Achieve Digital Transformation

Marketing Insider Group

SMB business owners are wrestling with these questions and seeking clarity. B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. Does it seem unattainable for your small business?

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How SMB eCommerce retailers can turn everyday challenges into sales

Biznology

Small and mid-sized eCommerce retailers face many challenges online. Consider the following scenario: The above chart uses multi-channel funnels in Google Analytics. Now let’s analyze the data for this fake eCommerce site. This ecommerce site needs a strategy to improve organic search. Image via CrunchBase.

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Is It Really Possible to Create 10x Content Anymore? How?

Marketing Insider Group

Solves a challenge: Customers are seeking answers when they go to Google and search. In a post on B2B SMB digital transformation , we understood this wasn’t a new topic. It did, however, change immensely due to the pandemic, which accelerated B2B eCommerce. People make purchasing decisions based on logic and emotion.

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Ecommerce Wars: Who Are the Top Online Retailers This Holiday Season? [New Data]

Hubspot

As it turns out, there's been a shakeup in the ecommerce leaderboard. Here's how the ecommerce wars are shaping up, and who's taking the lead in this year's holiday season. Walmart, meanwhile, is eyeing 2018 ecommerce sales growth of 39.4% -- more than 2X as much as Apple's. What Marketers and SMBs Should Do Now.