KoMarketing Associates

NOVEMBER 6, 2018

It is no secret how significant SEO can be to a digital marketing program. Perhaps more importantly, increased investments in social media, content marketing, and broader website initiatives, which all can have significant positive impact on SEO, were also top channels identified. The tie to lead generation is top on the list.

SEO 121

SEO B2B Thought Leadership Lead Scoring Lead Ranking 121

Vidyard

OCTOBER 27, 2019

But in today’s noisy marketing landscape, what your brand really needs is a story. Stories make for better marketing because they elicit emotion. Why Use Video Marketing? to share stories about your customers, and to inspire marketing-specific actions (things like demos, trials, subscriptions, and more). Sign Up Free.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Vidyard

OCTOBER 27, 2019

But in today’s noisy marketing landscape, what your brand really needs is a story. Stories make for better marketing because they elicit emotion. Why Use Video Marketing? to share stories about your customers, and to inspire marketing-specific actions (things like demos, trials, subscriptions, and more).

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Outgrow

OCTOBER 22, 2020

affiliate marketing industry is growing steadily. Getting into the affiliate marketing business can be as easy as slapping together a website with some content. Let’s be honest, the affiliate marketing industry is growing at relatively decent rates. Ignore the temptation to coast along on traditional keyword research.

Outgrow 75

Outgrow Lead Scoring Lead Ranking Dwell 75

Go Beyond SEO

NOVEMBER 25, 2018

As an attorney, you’re well aware that the legal market in the digital age is more competitive than ever before. But it’s not just about choosing the right keywords and hacking your way to the top of the first page of Google. So, they rank higher than those that have lower dwell times. And while all 1.5

SEO 68

SEO Dwell SERP Ideal Customer Profiles 68

Outgrow

OCTOBER 22, 2020

affiliate marketing industry is growing steadily. Getting into the affiliate marketing business can be as easy as slapping together a website with some content. Let’s be honest, the affiliate marketing industry is growing at relatively decent rates. Ignore the temptation to coast along on traditional keyword research.

Outgrow 72

Outgrow Lead Scoring Lead Ranking Dwell 72

Oktopost

APRIL 20, 2021

Many of Google’s recent changes are designed with the needs of Google’s users at the forefront — but web marketers, not so much. Dwell Time. The amount of time a user spends on a website before navigating back to the search results page is their dwell time. Semantic Search. Click-Through Rate. Source: [link].

SEO 62

SEO Dwell Lead Scoring Lead Ranking 62

Outgrow

OCTOBER 22, 2020

affiliate marketing industry is growing steadily. Getting into the affiliate marketing business can be as easy as slapping together a website with some content. Let’s be honest, the affiliate marketing industry is growing at relatively decent rates. Ignore the temptation to coast along on traditional keyword research.

Outgrow 64

Outgrow Lead Scoring Lead Ranking Dwell 64

Martech Advisor

DECEMBER 19, 2019

Marketers need to adapt to this change and rethink their approach to SEO. Marketers need to optimize the website content for mobile devices to increase the chances of being seen higher up in SERPs. Check if any of those keywords have a featured snippet. A keyword on its own can’t tell you what the user is looking for.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Marketing Interactions

AUGUST 15, 2021

Which, as a marketer, I found disappointing—and yes, a bit maddening—until I stopped to think about it. Shouldn’t sending people who actively engage and show interest in solving the problem be the core qualification for a marketing qualified lead (MQL)? And arguably for a marketing qualified account (MQA). Lack of Agreement.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

The Lead Agency

NOVEMBER 27, 2019

Google Ads can provide a wealth of useful audience and keyword-specific data that can be used to inform an SEO campaign before wasting a lot of time and money figuring out what works with slower SEO results. If you had run a Google Ads campaign previously, you would have already identified that this keyword was not effective.

Paid Search Agency 87

Paid Search Agency SEO Google Ads 87

accelerate agency

MAY 9, 2020

So you can find those that are most useful to you, we’ve split them up into four main categories: Keyword Tips. Keyword tips. Keyword research is key to improving SERP results and to SEO in general. Researching the right keywords to target and implementing that research takes time and effort. Metadata Tips. Content Tips.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Marketing Interactions

FEBRUARY 15, 2019

But how many B2B marketers can say they truly KNOW their customers? For those of you who know me, you know I spend much of my time talking to my clients’ customers to do the research necessary to build buyer personas that can truly inform content marketing, product marketing and sales enablement programs.

Conversion 93

Conversion Planning Buyer Personas Dwell 93

Kevin Indig

AUGUST 7, 2023

But, marketers can apply it to content and campaigns. Brand style lives in any design component, from logo, web aesthetics , and product experience to marketing collateral. Messaging is how you talk about your product in relationship to your market (audience + competitors). Yes, it sounds boring.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Atomic Reach

MARCH 15, 2019

Digital marketers know how crucial it is to predict user intent whenever possible. When used effectively, content intelligence can reveal numerous useful things to marketers. Use AI Platforms to Determine Keyword Sentiment. That's where content intelligence comes into the picture. What Could Content Intelligence Show?

Intent 105

Intent Top of Funnel Marketing AI Content 105

nDash

JULY 20, 2021

This is often called relationship marketing. Instagram has become the home for transactional marketing. Also, don’t dwell on how excited you are to present the content. You can think of your efforts to reach people in three categories: marketing, sales, and branding. The market is similar today. No one cares.

SEO 52

SEO Dwell Marketing Analytics Tools Click Rate 52

SmartBug Media

FEBRUARY 5, 2020

It requires content writers and digital marketers (now one and the same) to understand search engine ranking factors, prioritize searcher intent, and publish valuable, high-quality content that appeals users and Google’s algorithms. Use the Right Keywords. Keywords: Incorporates search terms appropriately. Update Old Content.

SEO 87

SEO Tips SERP Content 87

Optinmonster

APRIL 23, 2020

Those are called keywords, and we’ll look at those in the content optimization section of this guide. But keeping your website ranking on Google isn’t just about making the most out of competitive keywords. Or, use their keyword position tracking tool to track the exact keywords you’re trying to rank for.

Lead Scoring 136

Lead Scoring Lead Ranking SEO Keywords 136

SmartBug Media

APRIL 12, 2021

If you’re a marketing manager, you might be familiar with the struggle of effectively reporting on content marketing and knowing its ROI. However, accurately measuring the impact of your content marketing efforts is key for honing in on what works and beating the competition. Why Measure Content Marketing ROI?

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

Content Marketing Institute

AUGUST 20, 2018

Many marketers mistakenly think long-form content is too daunting for readers. Effective how-to content combines the winning elements of the other content formats discussed, which adds up to longer dwell time and a lower bounce rate because they: Are presented as steps in list form. Click To Tweet. Are usually in-depth and long-form.

Dwell 102

Dwell Click Rate Copywriting Lead Scoring 102

ClearVoice

SEPTEMBER 5, 2022

Describe your first-hand experience with the product rather than focusing on keywords or features that users can read on the product’s website. Search for patterns across keywords that changed in rank.”. — Kevin Indig , SEO Director at Shopify. 08/core-update. What do leading consultants say about the Google helpful content update?

Google 52

Google Lead Scoring Lead Ranking De-duplication 52

ClearVoice

JULY 7, 2022

Can dwell time, page views, and user engagement affect your Google rankings? Also, be sure to include your primary keywords — preferably at the beginning of the title. With these engagement-related factors out of the way, let’s turn to the ones that are most disputed: dwell time and page views. How can you measure dwell time?

Dwell 52

Dwell Lead Scoring Lead Ranking Google 52

EMagine B2B Blog

MARCH 1, 2019

This shift in healthcare SEO means marketer need a voice search strategy now, as it is starting to play an increasingly important role in SEO activity. In today’s world of online marketing, all websites should be mobile responsive, so we won’t dwell on this topic for long. Do keyword research.

SEO 59

SEO Dwell SERP Paid Search Agency 59

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. These activities involve promotion and marketing initiatives that take place outside of your website. Off-site SEO.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Terminus

FEBRUARY 9, 2023

Marketers everywhere struggle to find new buyers. Shortening sales cycles and boasting lower acquisition costs are things that every marketer wants to nail, and intent is the way to find in-market buyers before they enter the funnel. It’s baked into the job description.

Intent Data 26

Intent Data Intent Bombora Multi-Channel 26

Terminus

FEBRUARY 9, 2023

Marketers everywhere struggle to find new buyers. Shortening sales cycles and boasting lower acquisition costs are things that every marketer wants to nail, and intent is the way to find in-market buyers before they enter the funnel. It’s baked into the job description.

Intent Data 26

Intent Data Intent Bombora Multi-Channel 26

accelerate agency

MAY 24, 2023

You can use the information to identify new opportunities for high-ranking SEO keywords or discover which pages the majority of your organic conversions are coming from. You might consider hiring an agency (like accelerate – which specializes in SaaS Marketing !) to help you boost your content marketing efforts.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Sprout Social

MARCH 16, 2022

They’re richer in content and can potentially increase time spent on a post, or dwell time , which LinkedIn’s algorithm favors. Titles and description copy: Did your top-performing videos have particularly keyword-rich descriptions? Followers gained or lost . What were their titles like? Identify which videos to repurpose.

Video Marketing 124

Video Marketing Youtube Click Rate Allocation 124

Hinge Marketing

AUGUST 30, 2013

It is the job of the modern online marketer to keep up with online marketing’s changing landscape. There was a time when putting a keyword on a page 10-20 times would greatly increase your rankings for that particular word. It would rank in the top 5 spots for any keywords you chose. Don’t over optimize.

Dwell 48

Dwell Trends SEO Google 48

SalesIntel

SEPTEMBER 16, 2022

You may not be a professional marketer, but it doesn’t take a genius to understand that you need to keep clients engaged for your business to stay afloat. So instead of dwelling on why it happened, a better solution would be to think of ways to fix and reduce your bounce rate. The account has been disabled. Source: Unsplash.

Effectiveness 52

Effectiveness CAN-SPAM Ideal Customer Profiles Dwell 52

Atomic Reach

MARCH 11, 2019

How do you measure your content marketing efforts? One of the biggest challenges in content marketing is measuring the effectiveness of your content marketing. Some questions you might have asked yourself might include the following: Is our content marketing working and helping us achieve our objectives? Engagement.

Top of Funnel 40

Top of Funnel Dwell Opt-out Content 40

Bluetext

MARCH 25, 2020

As the world has changed in the blink of an eye, so has the way we market to consumers. These three seconds are crucial to your website’s dwell time (aka the time a user spends on your website before returning to the search results). How can you tell whether to focus your marketing efforts on SEO or SEM?

Paid Search Agency 26

Paid Search Agency SEM Advertising Agencies Planning 26

Convert

APRIL 19, 2021

Creating a test meant for Ads traffic at least implies that the marketing team is more focused on the context of PPC and thus aware of the trade-off involved in testing — lost ad budget and a loss in Quality Score of the ads and even the entire account IF test QA is taken lightly.

Traffic 52

Traffic Paid Search Agency Lead Scoring Lead Ranking 52

accelerate agency

MAY 24, 2021

to help you boost your content marketing efforts. Keeping an eye on age, location, gender, interests, and more, will let you build a detailed customer persona to market to. We can help with content marketing, generating SEO-focused content targeting the right audience at the right time. . It’s not just location, either.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

B2B Marketing Insights - WE

JULY 31, 2018

The last element of discovery is market research. After a bit of keyword research, we’ll lay out your sitemap based on the core topics we identify. First, we’ll perform SEO-driven research to identify target and supporting keywords and phrases. These keywords and phrases will dictate what points the content needs to hit.

Design 66

Design Process Paid Search Agency Budget Programs 66