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8 B2B SEO Tools to Improve Rankings & Dominate Search Results

KoMarketing Associates

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Moz Open Site Explorer is an essential tool that helps B2B search engine marketers build high quality inbound links to their website.

SEO 174
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The 10 Biggest SEO Myths & Misconceptions to Watch for

KoMarketing Associates

This could be your client asking a question about SEO best practices or your CMO looking for answers. It’s important to know the truths and falsehood of SEO. In this post, we’ll look at some of the most common SEO myths being passed around the online marketing industry and determine whether each is true or false.

SEO 120
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20+ Benchmarks for Measuring B2B SEO Performance

KoMarketing Associates

SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth.

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B2B SEO Strategies for Multilingual Web Content

KoMarketing Associates

According to Google guidelines, the search engine uses only the visible content of the web page to determine its language. Multilingual Web Page SEO Best Practices for Google. This last recommendation is often the most difficult for marketing managers, since robots.txt coordination is not a common marketing responsibility.

SEO 120
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20+ Metrics for Measuring B2B SEO Performance

KoMarketing Associates

My contribution, “ 10 Measurement Tips for SEO Content ” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance. Organic search engine traffic. Percentage of traffic from organic search.

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5 Things to Pay Attention to in a B2B Competitive Analysis

KoMarketing Associates

What is your competition’s overall domain authority? A great place to start on your competitive analysis is with domain authority. The domain authority numbers can give you a high level view of where you stand against the competition. Domain authority basically summarizes the overall “authority” of a site. Final Thoughts.

Analysis 120
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Why SEO is a Marathon, not a Sprint

EMagine B2B Blog

One of the most common complaints about SEO is the lack of instant gratification. In an age where a transaction can be completed with the click of a button, of the swipe on a smartphone, B2B marketers are aching to show positive ROI for their investments. Search Engine Marketing'

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