SnapApp

JUNE 14, 2017

That’s the beauty of a microsite. Long or short, complex or simple, a microsite is an experience for your audience. Microsites, however, are rising in popularity for a reason. The goal of a microsite is to communicate a single, compelling message. 17 Examples of Masterful Microsites. . You get one epic microsite.

Microsite 59

Microsite Examples Advertising Mediums Mobile Marketing 59

EMagine B2B Blog

MARCH 5, 2019

Aaron Brown’s posting kicked off this extension with the following via a W3C message: “Over the past 6 months, a few of us at Google and other institutions have been working on a set of schema.org extensions to cover the health and medical domain. Medical Scholarly Article – A scholarly article in the medical domain.

SEO 58

SEO Terms and Conditions Paid Search Agency Marketing AI 58

Content Standard

MARCH 21, 2016

As a proof point, look at the studies published by the Content Marketing Institute late last year on B2C and B2B content marketing trends in North America. The studies show that 76 percent of B2C brands and 88 percent of B2B brands use content marketing. Domain : A shorter, catchier and non-branded URL is possible.

Domain 40

Domain CMS Development Storytelling Microsite 40

Content Standard

MARCH 21, 2016

As a proof point, look at the studies published by the Content Marketing Institute late last year on B2C and B2B content marketing trends in North America. The studies show that 76 percent of B2C brands and 88 percent of B2B brands use content marketing. Domain : A shorter, catchier and non-branded URL is possible.

Domain 40

Domain CMS Development Storytelling Microsite 40

Hubspot

SEPTEMBER 6, 2012

And if you find yourself guilty of any of these, you might want to reconsider the lovability of your marketing. Gain competitive market share by creating marketing people love. 5) Grabbing Branded Domain Names and Social Media Accounts. There's no glory in calling out a competitor and berating them in your marketing.

SERP 28

SERP Microsite Internet Marketing CAN-SPAM 28

Hubspot

OCTOBER 24, 2012

Or maybe you manage a marketing team, and SEO has always been one of those things you wish you had time for but decided to outsource instead. Help to distinguish your website and marketing from web spam by building relationships online in social media with prospects and customers. 7) They Own Lots of Domains or Microsites.

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

Valasys

FEBRUARY 17, 2023

Or you might have been in the market for a long time without significant progress and getting saturated or stagnant. Either way, knowing the growth hacks for the B2B domain is beneficial. How is it different from your traditional marketing strategies? Growth hacks and traditional marketing strategies are opposites.

Lead Ranking 40

Lead Ranking Webinar Metrics Marketing Automation Services Marketing & Strategy 40

Contently

JUNE 6, 2022

You’re not alone if you’re confused about the growing number of page types in the content marketing world. Although all of them have their own set of use cases, choosing the right one for your marketing needs can be difficult. The landing page serves as the functional top of the marketing funnel.

Microsite 148

Microsite Landing Pages Top of Funnel Demand Generation Agencies 148

Biznology

NOVEMBER 29, 2011

I have put together a microsite that puts the issue of homelessness in perspective and also uses Miriam’s Kitchen, the kitchen where I volunteer, as a model for addressing homelessness and untreated mental illness in the US capital city. Three reasons: Clients protect their domains. Bloggers don’t trust PR firms.

Blogger 80

Blogger Domain Outreach Microsite 80

Albacross

JANUARY 17, 2020

In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross. Hubspot HubSpot is a great out-of-the-box tool in B2B marketing and sales.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Strategic-IC

JULY 2, 2018

Account-Based Marketing continues to be a priority for B2B marketers, enabling organisations to target select accounts precisely and effectively. The question over how to resource account-based marketing stems from a requirement for higher levels of personalisation than traditional lead gen campaigns. Related : 2.

Account Based Marketing 48

Account Based Marketing Resources Enterprise Management CMS Development 48

SnapApp

FEBRUARY 24, 2017

One of the keys to content marketing success is differentiation. For a long time, “content marketing” was seen as a daily 500 word blog post. So why would businesses use storytelling in their marketing efforts? Interactive storytelling blurs the line between art and marketing. As you know, those days are long gone.

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

Hubspot

MARCH 18, 2018

But alas -- this glee is caused by software we use every day at work, and will eventually get to share with other marketers. Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" No marketing, including content, is uninteresting if you look at it certain ways. What It Does Well.

Work Management 78

Work Management Marketing Management B2B Marketing Examples 78

Hinge Marketing

OCTOBER 10, 2016

In this post, I’m going to focus on a particular subset of B2B websites: websites that promote service businesses, especially those that rely on their expertise, reputation and trust to thrive. But marketing expertise is very different from promoting a tangible product. That said, most of these guidelines apply to any business website.

CMS Development 48

CMS Development Marketing Websites Practices Marketing & Strategy 48

Hubspot

DECEMBER 20, 2012

Marketers and SEO agencies worldwide halted their link-building and keyword-obsessed ways, and swapped it for a long overdue focus on quality content. It’s a natural extension of what has always been true: Content that’s relevant and can be trusted as authoritative will continue to drive both your search and social media marketing.

SEO 28

SEO Domain Clickthrough Lead Scoring 28

Moz

MAY 23, 2019

I am President and partner at Kick Point , which is a digital marketing agency based in Edmonton, Alberta. Agencies, if you are watching, you are going to want to create a default container and use it again and again, trust me. So under events, we always track external links, so anything that points out to a domain that isn't yours.

Marketing Analytics Tools 62

Marketing Analytics Tools Tagging Work Management Google 62

Kapost

MAY 26, 2016

So, naturally, we were thrilled when GetApp ranked Kapost #8 on their quarterly ranking report, Top 25 Content Marketing Solutions. The report researches and ranks the top 25 content marketing-focused, cloud-based apps. In the world of B2B digital marketing, few things trump brand trust and loyalty.

Microsite 74

Microsite Link Building SEO Ad Building 74

Brandpoint

AUGUST 9, 2018

The ubiquity and longevity of negative content has prompted companies to incorporate a variety of Online Reputation Management (ORM) services into their marketing strategies. Microsites. A microsite is a small domain with a few highly targeted pages. Build brand trust by including your name alongside positive content.

Work Management 74

Work Management Marketing Management Microsite Marketing & Strategy 74

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. And I still feel that way.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. And I still feel that way.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Content Standard

FEBRUARY 28, 2018

Over the years those non-sales sections of a website have been called many things—microsites, company blogs, content hubs—but the purpose has been constant. Think of those times you’ve discovered Random Acts of Marketing and had to scramble to find a home for the accompanying content—we can hear the screams from here.

Top of Funnel 42

Top of Funnel Brand Identity Branding Domain 42

Webbiquity

FEBRUARY 24, 2015

Frank Strong showcases an infographic from Neil Patel that provides a simple, widely accepted explanation of how Google’s search algorithm (probably) works, including the importance of keyword domains, image optimization, domain age, social shares, title tags, keyword repetition, content length, and other factors.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Hubspot

APRIL 19, 2017

We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”. These events have become more popular among marketers for their lower cost and effort to produce. When we say “virtual conference,” we don’t just mean webinars.

Conference 73

Conference Lead Generation Work Management Marketing Management 73

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. Want to learn marketing analytics?

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28