SendX

MAY 24, 2021

If the domain is unprotected, malicious actors can pretend to be anyone: a company’s top-level executive, a vendor that the company is working with, or anyone else they see fit to use in order to successfully obtain information or money. If you don’t know whether your domain is protected - run a fast and free DMARC check.

Phishing 195

Phishing Domain Deliverability Validation 195

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. Keep reading to learn all about spam traps and how to avoid them!

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

DiscoverOrg

MARCH 12, 2019

SendGrid breaks down a list of factors that contribute to successful email delivery: Before we drop the truth bombs, let’s talk about reputation. As the name suggests, it is the “ reputation associated with your email sending behavior ” – specifically, your IP address and domain. Avoiding Spam Traps. Consistent Volume.

Deliverability 214

Deliverability Validation CAN-SPAM Marketing Automation Services 214

DealSignal

OCTOBER 4, 2021

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. We tested out a few email validation software vendors and have shared the results with you here. How Does DealSignal Do It?

Validation 52

Validation Software Domain Vendors 52

SendX

JUNE 27, 2020

It can be any tab - promotional, updates, or even primary but no email will crash land into the spam folder. So they invest heavily in blocking any email that might fit their category of being spam. What might be spam for you, might not be spam for me. Because these spam filter algorithms are not perfect.

Deliverability 195

Deliverability Work Management CAN-SPAM Tips 195

Martech

OCTOBER 30, 2023

In fact, there is a robust list of elements you need to consider in order to have an effective email marketing infrastructure. For starters, there’s the Domain Name System (DNS), known as the phonebook of the internet. Typically, your IP address will be associated with a domain name or a subdomain through the DNS.

Email Marketing 124

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 124

Zoominfo

NOVEMBER 15, 2019

As the name suggests, it is the “reputation associated with your email sending behavior” – specifically, your IP address and domain. According to SendGrid , your reputation depends on 6 elements: Properly formatted email Consistent volume Avoiding spam traps Low email bounce rates No blacklist appearances. Being CAN-SPAM compliant?

Validation 200

Validation CAN-SPAM Deliverability Marketing Automation Services 200

SmartBug Media

JULY 18, 2023

Email campaigns can be an incredibly effective marketing strategy , but your email deliverability—your ability to skip the spam folder and see an optimal inbox placement (keyword: inbox, not promotions folder)—matters. If you’ve been struggling to get your campaigns out of the spam or promotions folder, fear not.

Deliverability 98

Deliverability CAN-SPAM Open Rate Click Rate 98

DiscoverOrg

JUNE 9, 2017

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. What is a spam trap? Spam traps don’t just catch spammers: They can catch the good guys, too.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

Litmus

JULY 15, 2022

With Litmus Spam Testing , you can identify and fix issues that might otherwise land your emails in spam—long before you hit send. Read on to learn more about why spam tests are so important, what they can help you identify, and how to conduct them. What is Litmus Spam Testing? You’ve hit a spam trap.

CAN-SPAM 84

CAN-SPAM Deliverability Phishing Domain 84

Webbiquity

JANUARY 18, 2024

If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. Don’t compose the message as a generic list of features, but rather focus on strategic benefits they’ll provide to these decision-makers. The message must include your valid physical postal address.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Litmus

OCTOBER 1, 2021

It’s not just about spam trigger words anymore. Spam filter algorithms change every day—and keeping up with deliverability best practices can be a daunting task. What is Litmus Spam Testing? With Spam Testing, you’ll …. Pre-screen your messages across major spam filters. List-Unsubscribe. Authentication.

CAN-SPAM 84

CAN-SPAM Deliverability Domain Ad Exchange 84

DealSignal

FEBRUARY 22, 2024

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. Table of Contents [Open] [Close] Overview of Google and Yahoo Spam Ban Google’s Enhanced Email Guidelines Who will this affect? of your emails are reported as spam, you could face penalties or restrictions.

Outreach 52

Outreach Ideal Customer Profiles Google CAN-SPAM 52

Litmus

NOVEMBER 17, 2021

Sometimes spam seems like the great unknown. There’s so much out there about spam—but it’s hard to narrow down what exactly is keeping your email from the inbox? What spam filters look for. How Litmus Spam Testing works. What do spam filters look for? Spam trigger words. Spam reports. Authentication.

Deliverability 86

Deliverability CAN-SPAM Phishing Domain 86

ConvertKit

SEPTEMBER 29, 2020

Some subscribers have mentioned their emails go to spam but otherwise, metrics look okay. See where the test email lands, spam, promotions (gmail), junk, primary, etc. Run your list through an email validation tool. There are plenty of list validation tools out there that you can use on your own. ConvertKit.

Deliverability 105

Deliverability CAN-SPAM Validation Domain 105

Martech

MARCH 4, 2024

In this article I’ll provide a list of things to check to make sure your automated programs aren’t giving you or your company a big black eye. ‘Hi Once you’ve accounted for every quirk and possible catastrophe from your list, you’re still not in the clear. For example, “every new email list must meet these standards.”

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Work Management Automation 131

Zoominfo

APRIL 5, 2023

In fact, according to our research, nearly 80% of the Fortune 500 use more than one email domain or address pattern, and more companies are following their lead every day. ZoomInfo’s analysis found that Deloitte alone uses 23 different email address patterns and more than 50 domains.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Deliverability Sales Qualified Leads 130

DealSignal

AUGUST 3, 2023

The lack of high-quality contact data can not only reduce the effectiveness of your email marketing campaigns – it can get your domain blacklisted. High bounce rates quickly degrade marketing campaign performance, or worse, put their marketing automation system or email domain at risk.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

ClickZ

JANUARY 5, 2021

Based on insight from several of our in-house experts at Validity, below are our top five predictions for email marketing in 2021. I checked in with several of our in-house experts at Validity, and here are our top five predictions for email marketing in 2021: Inbox overload. Will this trend continue into 2021? Increasing email fraud.

Marketing AI 141

Marketing AI Email Marketing Trends Open Rate 141

ConvertKit

JUNE 30, 2020

Avoiding spam traps the right way. Spam trap addresses are always kept secret. How to avoid spam traps. In episode 5 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about spam traps and how they can be avoided with the right list collection and management practices. Jump ahead.

Deliverability 92

Deliverability CAN-SPAM Opt-out Opt-in 92

Martech

DECEMBER 19, 2023

When this policy change was announced in 2023, it set off a round of hand-wringing among email marketers who worried their bounce rates would skyrocket and their lists would shrink. That makes them vulnerable to being hacked and used for identity theft and sending spam and malicious emails. Or, maybe they would hit the spam button.

Marketing & Strategy 116

Marketing & Strategy Opt-out CAN-SPAM Work Management 116

JangoMail

AUGUST 10, 2021

Matching your email address to the same domain as your website looks professional and on-brand. For example, if your company’s domain name is marketing.com, you should send campaigns through JangoMail with you@marketing.com. Some receiving servers check for the existence of an MX record and the validity of your From Address.

Practices 76

Practices Best Practices Domain Deliverability 76

SmartBug Media

JUNE 2, 2022

When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. Short for “Controlling the Assault of Non-Solicited Pornography And Marketing,” the CAN-SPAM Act was passed in 2003 and provides FTC oversight over marketing emails in the United States.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Martech

FEBRUARY 4, 2022

Legally, under the United States’ CAN-SPAM Act, you must share your Physical address (Ph). You are also required to own the sender domain that your emails come from and include an Opt-out (Oo) for subscribers who want to stop receiving your emails. The second agreement from the subscriber is critical. Processing.Please wait.

Deliverability 112

Deliverability Work Management Marketing Management Marketing AI 112

Hubspot

MAY 15, 2019

In the email marketing industry, sending spam, or unsolicited bulk messaging, is a lot like using performance enhancing drugs in the MLB. And, similar to a suspension, mailbox providers will filter their messages to the spam folder or block them altogether. Clean your email lists on a regular basis.

CAN-SPAM 100

CAN-SPAM Deliverability Domain Trigger Marketing 100

DealSignal

JULY 5, 2022

This is why it’s imperative to understand the following terms: SPF Authentication Process Sender Policy Framework (SPF) is a protocol that allows the domain admin to define the list of mailing servers being used. SPF allows the email server to cross-check the domain name with the associated IP address. What is DMARC?

Deliverability 52

Deliverability Phishing Domain CAN-SPAM 52

Versium

APRIL 1, 2019

When you run direct email campaigns, you want to do it in a way that maintains or improves your online reputation and avoids being blacklisted or marked as a spam. Making sure the email addresses you get are clean and deliverable with Versium’s Validate service is the first essential step to reaching people’s inboxes.

Email Campaigns 84

Email Campaigns Practices Campaigns Best Practices 84

JangoMail

JANUARY 22, 2021

It uses SPF and DKIM to add an additional layer to authentication by helping prevent fraudulent emails, and helping to prevent spoofing and phishing of your domain. Setting up SPF when using JangoMail Setting up DKIM when using JangoMail Once you’ve set up SPF and DKIM and have verified their validity, you are ready to create a DMARC record.

Deliverability 81

Deliverability Phishing Domain Validation 81

sagefrog

FEBRUARY 28, 2024

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. Refrain from selling or transferring email addresses to third-party lists, maintaining the privacy and integrity of your subscribers’ information.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

SendX

JANUARY 28, 2019

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. Bunch of them have list size of 100k+. Fast Email List Growth B). Low Email List Churn C). Your Email.

Open Rate 160

Open Rate Work Management Marketing Management Deliverability 160

SalesIntel

MAY 10, 2021

A hard bounce could occur because the recipient’s address or the domain no longer exists. Hard bounced emails are marked on both the mailing list and the email unsubscribes list. Email bounces and spam reports will harm the overall marketing performance in a variety of ways. Being CAN-SPAM compliant?

Email Marketing 52

Email Marketing Lead Scoring Lead Ranking CAN-SPAM 52

JangoMail

APRIL 20, 2021

How to list hygiene with JangoMail JangoMail offers lots of great tools to help you manage your lists. While you could easily rely on us to clean these email addresses out each time you hit send – you should periodically remove these addresses from your lists. The Global Suppression List is used for all JangoMail customers.

API 40

API CAN-SPAM Validation Domain 40

DiscoverOrg

MAY 21, 2014

Step 1: Set-Up an SPF Record at the Domain Level. When you send an email, the recipient’s email server does a look-up at the DNS level to ensure that the IP address, or domain sending emails on your behalf, has been authorized to do so. Step 3: Register Your IPs and Domains at emailreg.org. What is an SPF? How does it work?

Deliverability 136

Deliverability Email Marketing Marketing Strategy Marketing & Strategy 136

ConvertKit

MARCH 25, 2019

You’ve done the work necessary to attract more email subscribers and entice them to sign up for your email list. All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. What does this mean for you as the sender?

Deliverability 93

Deliverability CAN-SPAM Domain Click Rate 93

Sharpspring

JUNE 9, 2020

Spam Complaint. email was sent to a non-existent domain. A sunset policy is one of the best ways to minimize soft bounces, hard bounces, spam complaints, while boosting your sender reputation. Spam Complaint. This is the result of a recipient using the option to Report Email as Spam in their email client.

CAN-SPAM 63

CAN-SPAM Opt-out Click Rate Opt-in 63

sagefrog

FEBRUARY 28, 2024

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. Refrain from selling or transferring email addresses to third-party lists, maintaining the privacy and integrity of your subscribers’ information.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Hubspot

NOVEMBER 5, 2021

The sheer volume of spam and phishing scams out there that have made email servers start to work carefully to keep unwanted and sketchy emails out of prospects' inboxes — and sometimes, your messages can get caught up in the fray. Nope, this has nothing to do with protecting you from the sun and everything to do with protecting you from spam.

Phishing 66

Phishing Digital Asset Management Domain CAN-SPAM 66