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Don’t Let Email Validation Software Throw the Baby Out with Bathwater

DealSignal

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. We tested out a few email validation software vendors and have shared the results with you here.

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Achieving a low Gmail spam rate: 3 essential steps

Martech

Here are three steps email marketers can and should take now — even if they’re not “bulk” senders — to stay on Google’s good side and keep their email compliance up to speed, regardless of their ESP. This article will lay out: Common mistakes we still see in email campaigns. A lack of domain authentication.

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Best Practices for Direct Email Campaigns

Versium

Direct Email Campaign Best Practices. When you run direct email campaigns, you want to do it in a way that maintains or improves your online reputation and avoids being blacklisted or marked as a spam. Blocking can happen if you’re sending a lot of email from one IP address. Use only validated emails.

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The New Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers

Litmus

With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. Test every email before you hit send to ensure it renders correctly across all email clients and devices.

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Make It to the Inbox With Litmus Spam Testing

Litmus

Email authentication Email authentication looks at the source of an email to see if it’s valid. Also called domain authentication or validation, email authentication helps prevent spoofing and phishing scams (like emails meant to look like they come from Amazon or your bank—but don’t).

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2 Truths and a Lie: High Email Bounce Rates and Sender Reputation

Zoominfo

What’s an email sender reputation? As the name suggests, it is the “reputation associated with your email sending behavior” – specifically, your IP address and domain. Sender Score – Monitor the overall health of your IP and sending domain. Why do emails bounce? But first, let’s talk about sender reputation.

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2 Truths and a Lie: High Email Bounce Rates and Sender Reputation

DiscoverOrg

SendGrid breaks down a list of factors that contribute to successful email delivery: Before we drop the truth bombs, let’s talk about reputation. What’s an email sender reputation? As the name suggests, it is the “ reputation associated with your email sending behavior ” – specifically, your IP address and domain.