Anyword

MARCH 4, 2019

The Storytellers , our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. You’re a big proponent of the concept of “storytelling through data.”

Storytelling 51

Storytelling Process Brand Identity Branding 51

ClearVoice

JANUARY 29, 2024

Distribute. Similarly, individuals outside the marketing department — e.g., industry specialists, customer support representatives , product designers, HR professionals, etc. Innovation and creativity: People who approach obstacles differently can ignite creativity. Know your audience. Develop a strategy.

Paid Search Agency 52

Paid Search Agency Companies Content Marketing & Strategy 52

Anyword

JUNE 18, 2019

Often, they’ll have their brand partners come in for multiple meetings: to look at their past work, meet the creative team, and brainstorm ideas together. Distribution is Informed by Content. Today, almost every branded content campaign is distributed on content distribution platforms in addition to the publisher’s website.

Advertising Agencies 45

Advertising Agencies Storytelling Brand Identity Branding 45

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. We work with all of the teams – content, sales, design – to release new projects and products into the world.

Storytelling 57

Storytelling Paid Content Advertising Agencies Mobile Advertising 57

Zoominfo

AUGUST 12, 2018

Creativity isn’t a concept that can easily be put into words. So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. Our examples highlight ways companies achieved branding success through creative marketing initiatives. It’s definitely creative, but they didn’t do the impossible.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Contently

OCTOBER 11, 2019

It’s a smart goal for marketers because providing an audience with creative, reliable content will help these firms stand out in a sector constrained by regulations and misleading information. The post 5 Examples of Creative Healthcare Content Marketing appeared first on Contently. Ranked No.

Creativity 167

Creativity Examples Content Marketing Planning 167

Contently

JUNE 30, 2016

Rachel Gogel is not a fan of the term “visual storytelling.” ” To her, it doesn’t capture the unique challenges designers face when telling a brand’s story. “As people, we are storytellers,” she explained. “As people, we are storytellers,” she explained.

Design 113

Design Content Marketing Planning Storytelling 113

Vidyard

SEPTEMBER 27, 2022

Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Length Distribution 3. Continuous improvement could include improving the design of sales resources, engaging in change management, sales coaching, and completing gap analysis.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Sprout Social

JULY 19, 2023

Use the power of storytelling to convert consumers into customers. Even though the product was designed to bake pizzas, a video like this illustrates an alternative use case that might grab the eye of consumers with a sweet tooth. Always back up your video files using a cloud-sharing service and/or external hard drive.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Content Marketing Institute

MAY 22, 2018

Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic. Every creative asset you produce must be supported by strategic #contentmarketing decisions, says @joderama.

Content Marketing 102

Content Marketing Microsite Planning Paid Search Agency 102

Sprout Social

DECEMBER 20, 2022

In the final two sections of your relationship roadmap, chart the team members who will be essential for supporting final approvals and distribution. You can download our creative testing template to measure the effectiveness of different types of content. Finalize asset and distribution channels. Alert other teams involved. ​​Let

Social Media 96

Social Media Media Work Management Distribution 96

Hubspot

APRIL 28, 2020

When we were talking about my career goals, I explained to her that I wanted to be someone who creates, distributes, strategizes, and promotes content. "It Content managers have a hand in content strategy, creation, and distribution of marketing communications for a company. Content managers are creative. Time to find out.

Enterprise Management 101

Enterprise Management Work Management Marketing Management CMS Development 101

Trade Press Services

JANUARY 2, 2024

Key components should include a well-written and attractively designed resume, thought leadership content, press kit and brand identity. Don’t forget to take a look at what your competitors, clients, stakeholders and vendors have created and distributed as well. LinkedIn is still the quintessential B2B social media platform.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Contently

JUNE 5, 2017

Yet that creative ambition comes with a lot of risk. In 2014, the company published Pineapple, a travel magazine distributed to 18,000 of its hosts. Its suite of tools give storytellers the data and technology they need to tell important stories. Because they look great, and the content is (usually) good. Airbnb: Airbnbmag.

Marketing AI 123

Marketing AI Brand Identity Branding Content Marketing 123

Vidyard

JUNE 8, 2020

While we like to be creative with all of our content, this is the one where we really get to have some fun and test the limits of personalization. It also had a creative flare that made it very difficult to ignore: The video was personalized for each individual viewer, bringing them into the story in unforgettable ways.

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

Seismic

DECEMBER 10, 2020

When we transitioned to a fully-digital work experience, we were fortunate to be able to lean on our experiences as a globally distributed team. Our own digital maturity gave us the space to become more creative in how we engaged, both internally and with our customers. The best marketing organizations are agile.

Planning 98

Planning Storytelling Interactive Marketing Budget Programs 98

SocialPilot

MARCH 12, 2024

This content was distributed around the world after sponsored social media campaigns were launched. These videos were specially designed to not only establish Wells Fargo’s credentials as a reputed bank but also to dispense important financial information to its customers. As a result, subscriptions to the Times skyrocketed.

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

Content Standard

JULY 28, 2016

The Darwinian nature of capitalism offers significant advantages to those already at the top of the food chain: access to capital, brand recognition and trust, established distribution channels, bulk purchasing power, and defined, efficient processes. How would we teach our contributors and creatives to be great storytellers?

Storytelling 40

Storytelling Paid Search Agency Enterprise Management Companies 40

Webbiquity

SEPTEMBER 26, 2023

Their team also offers design and decor design consulting to help planners create fun, functional, fashionable events. Offering a range of services including AV production, hybrid/virtual events and creative services, EideCom employs the latest technology to help event planners produce extraordinary events for their audience.

Enterprise Management 62

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 62

Marketing Insider Group

JANUARY 21, 2015

Their response is to get back to what they do best: creativity, design and storytelling. Agencies are tapping into their core and becoming storytelling masters. Marketers also need to hone their storytelling craft if they want to compete in the battle for customer attention and reach their audiences.

Paid Content 100

Paid Content Advertising Agencies Banner Ads Paid Search Agency 100

ClearVoice

MARCH 8, 2022

Rather, her emphasis and expertise focus on content creation, distribution, and usage to build online businesses. Her focus is on motivation to action, directing her team to use high-level content, effective storytelling and other means to create communities and support advocacy and partnerships. Also impressive?

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Contently

JANUARY 3, 2017

And since it’s perfect for bite-size storytelling, it will dominate Facebook before we know it. Shane Snow, chief creative officer. You published content, didn’t think about how to distribute it to your target audience, and now your CEO is about to come breathing down your neck wondering what you spent all of her money on.

Marketing AI 144

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 144

Hubspot

MAY 14, 2019

Brand marketing is shaping your brand’s public perception and forging an emotional connection with your target audience through storytelling, creativity, humor, and inspiration. Content marketing is a creating, publishing, and distributing content to your target audience. Buzz Marketing. Content Marketing. Guerrilla Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Valasys

JANUARY 25, 2024

Alternatively, a corporate announcement video might be designed to keep stakeholders informed or improve company morale. Creativity also plays a significant role in how you package your value proposition. The use of metaphors, analogies, or storytelling can make your message more relatable and impactful.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

Vidyard

OCTOBER 27, 2019

Video Marketing Storytelling 4. Video Distribution Channels 6. Influence buyers with videos designed to help them make decisions. How much are you going to spend on creating and distributing videos? What channels will you embed, share, and otherwise distribute your videos on? Video Marketing Storytelling.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Doug Kessler is the forward-thinking Co-founder and Creative Director of Velocity Partners, Ltd. Her top advice : Consider information design, which affects how humans perceive the written word, to break through the noise of thousands of other messages competing for your buyers’ attention. And don’t forget about distribution.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Content Standard

JUNE 17, 2020

As semantic search capabilities have improved , the dictatorship of the keyword has ended and a new era has been ushered in, one in which search engines promote content that’s hyper-relevant and designed with user intent in mind. But remember, authoritative content should speak to your audience members, not at them.

Marketing & Strategy 137

Marketing & Strategy Content Creativity SERP 137

Vidyard

OCTOBER 27, 2019

Video Marketing Storytelling 5. Video Distribution Channels 7. How much are you going to spend on creating and distributing videos? What channels will you embed, share, and otherwise distribute your videos on? Video Marketing Storytelling It’s a well-known cliche that a picture’s worth a thousand words. Contents 1.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Contently

MAY 19, 2016

While we still produce this content, we have expanded our storytelling efforts as a way to demonstrate JLL’s expertise and to reach more diverse audiences.” We were quite conscious that we weren’t really producing any content of that kind—that real sort of storytelling,” Little said. ” Global momentum.

Product 105

Product Storytelling Content Thought Leadership 105

ClickZ

FEBRUARY 19, 2020

A new paradigm for interactive storytelling. This is a big development for a company that needs to find creative new ways to monetize. Moti Cohen is the Co-founder and CEO of Apester , a content management platform that enables the creation, distribution and monetization of interactive digital content for publishers and brands.

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

Bluetext

MARCH 15, 2023

The recent appointment of music icon Pharell Williams as Louis Vuitton’s newest Creative Director certainly rose eyebrows. Radical changes in leadership, technology platforms, and data utilization are shaking up the creative industry. It’s led many to wonder ‘What exactly is the role of a Creative Director’?

Creativity 33

Creativity Marketing AI Curation Paid Search Agency 33

Vidyard

DECEMBER 10, 2019

Their explainer video series is funny, but it’s also secretly genius: It’s designed to keep viewers watching and create brand affinity while educating them on what Uberflip actually does. Call center tech company Genesys went where few B2B storytellers dare to go: Into gripping, human stories about depression and redemption.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Content Marketing Institute

AUGUST 10, 2018

This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” using the bottom of the magazine subscription page ) and videos that tell the stories of what the design of a physical space means to clients. Build on results.

Trust Marketing 63

Trust Marketing Content Marketing Work Management Paid Search Agency 63

Biznology

OCTOBER 13, 2016

Then there is that large group of start-ups that have been already launched in the last fifteen years and are today preoccupied with gaining greater distribution and acceptance among a core base of customers, but growth has slowed down significantly. We Started This, So How Can Anyone from the Outside Help? – Like this post?

Brand Identity 80

Brand Identity Branding Creativity Positioning 80

Anyword

MARCH 11, 2020

The publisher can even design touchpoints further down the conversion funnel that are tailored to the reader’s entry point and subsequent articles read. . So why should publishers use paid distribution to build a loyal audience? Paid distribution can be more easily controlled and predicted than purely organic traffic.

Paid Content 60

Paid Content Lead Ranking Cost Per Click Banner Ads 60

Vidyard

JUNE 8, 2020

While we like to be creative with all of our content, this is the one where we really get to have some fun and test the limits of personalization. It also had a creative flare that made it very difficult to ignore: The video was personalized for each individual viewer, bringing them into the story in unforgettable ways.

Advertising Agencies 65

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 65