Contently

DECEMBER 15, 2022

Marketing budgets increased in 2022 after dropping to a historic COVID-19-related low in 2021. But content marketers can’t celebrate yet. That extra budget increases the expectation that marketers prove content delivers business results. Some initiatives produce clear, short-term, and measurable benefits.

Analytics 184

Analytics De-duplication Planning Peer-to-peer 184

Marketing Insider Group

MARCH 13, 2023

The COVID pandemic sent established brick-and-mortars rushing to accelerate their digital transformation plans and sell more online. They plowed eye-watering sums into digital marketing channels despite often shaky evidence for digital ads’ effectiveness and, more recently, a broader decline in ad spending.

Work Management 149

Work Management Marketing Management Automation Marketing Budget 149

Hinge Marketing

FEBRUARY 16, 2022

This year’s study showed that while marketing budgets have stabilized after a rapid ascent last year, high growth AEC firms are introducing new digital techniques into their repertoire to help stimulate growth. graphic design, copywriting.).

Studies 163

Studies Peer-to-peer Marketing AI Digital Transformation 163

nDash

DECEMBER 14, 2020

Digital transformation . Maybe it’s her years of experience as a developer and digital manager in fields as diverse as education, medical, services, gaming and entertainment. Whether she has you laughing or geeking out on a new digital plan, it’s normal (and perfectly safe) to get caught up in Dawn’s web.”.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Sprout Social

JUNE 17, 2021

Digital transformation is in full swing. Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. Download this checklist designed to help businesses meet the needs of their customers on Instagram.

Social Media 145

Social Media Statistics Social Marketing Marketing Budget 145

Salesforce Marketing Cloud

JANUARY 12, 2024

But marketing smaller businesses can drain your energy, not to mention your bank account. Limited resources don’t have to mean scrapping plans — it’s all about adapting. Here’s how to think about marketing your business on a budget. SMB leaders are experts at making the most of limited resources to draw in customers.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Martech

OCTOBER 28, 2022

Although the findings were as diverse (and interesting) as the businesses surveyed, four clear SMB challenges emerged as shared frustrations: content creation, time and resource constraints, platform fragmentation, and evaluating ROI/ROAS. Read on for details about shared SMB marketer pain points. Content creation.

Paid Content 135

Paid Content Advertising Agencies Paid Search Agency SMB 135

Martech

AUGUST 3, 2021

Around 2017 or 2018 there was enthusiasm for RPA as a core factor in digital transformation. Software robots, it was thought, could take over digital processes and execute them tirelessly and at speed. Learn more about ABM and the tools that enable the approach.

Enterprise Management 110

Enterprise Management Work Management Account Based Marketing Marketing Management 110

Allocadia

JUNE 13, 2019

Being perceived as a revenue driver is directly linked to marketing organizations that have gone through some form of digital transformation and can prove their impact versus marketers that are focused solely on leads and activities. How does your marketing team plan? 66% more likely to report positive ROI.

Budget Programs 40

Budget Programs Marketing Budget Creation Marketing Budget Planning 40

DiscoverOrg

FEBRUARY 2, 2017

In January, we released TEDD, which profiles Technology Engineering, Development and Design professionals. These new datasets, plus 106% growth in our Marketing dataset, generated an astonishing 371% increase in non-IT contacts in 2016. Why are we jumping into these other markets with such fervor? Courtesy of CB Insights.

Marketing Budget 120

Marketing Budget Budget Programs Planning Marketing Budget Creation 120

Inbox Insight

MAY 31, 2024

Trend 3: Refining lead generation with omnichannel strategies In the face of economic pressures and tightened marketing budgets, omnichannel stands out as a smart strategy for B2B marketers. You can target and retarget high-intent prospects across channels.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

Allocadia

OCTOBER 4, 2018

Being perceived as a revenue driver is directly linked to marketing organizations that have gone through some form of digital transformation and can prove their impact versus marketers that are focused solely on leads and activities. How does your marketing team plan? 66% more likely to report positive ROI.

Budget Programs 40

Budget Programs Marketing Budget Creation Marketing Budget Planning 40

Allocadia

OCTOBER 7, 2019

Kirsten Salmanowicz, Digital Marketing Platform Manager at Land O’ Lakes, shares how Allocadia is the key to not only enabling her team to manage their plan, marketing budgets and investments with consistency, but to building the foundation needed to drive even further digital transformation.

Marketing Budget Creation 52

Marketing Budget Creation Planning Digital Transformation Spending 52

Conductor

MAY 2, 2022

Since then, digital marketing has boomed as many organizations realized the urgent need for digital transformation. As a result of the increased prioritization of digital, more companies are relying on organic marketing as a key revenue-driving and brand-building channel.

Work Management 78

Work Management Marketing Budget Marketing Management Demand 78

Oktopost

SEPTEMBER 17, 2020

Today, because of marketing technology, CMO’s can take a seat at the strategy table. In the early days, marketing was more about operational efficiency and excellence. This shift has allowed marketing teams to experiment with new digital offerings. As well as secure marketing budget.

Planning 117

Planning Work Management Budget Programs Digital Transformation 117

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. As consumers have shifted their attention from traditional advertising to digital channels, it has become crucial for marketers to pivot. in the overall marketing budget and a 16.2% times better ad recall.

Advertising Agencies 106

Advertising Agencies Advertisements Advertising Mobile Advertising 106

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is making waves in the business world as more and more companies are moving towards digital transformation. Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Marketing Budget 134

Martech

NOVEMBER 1, 2022

If what’s past is prologue, marketing budgets will likely contract further in the coming year, despite a new survey saying 70% of U.S. marketers expect their tech budgets to grow. the failure rate of digital transformation projects is between 70% and 95%. Back to basics: Start with a plan.

Work Management 110

Work Management Marketing Management Marketing Budget Budget Programs 110

Sprout Social

APRIL 29, 2021

I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals. Now, the role of marketing has fundamentally evolved, changed and grown. Marketing is a linchpin for revenue and our overall business strategy.

Social Marketing 133

Social Marketing Contingency Planning Planning Work Management 133

Tomorrow People

NOVEMBER 6, 2020

Just as importantly for those of us in marketing, the pandemic has forced us to shelve those well laid plans, those KPIs or objectives that were set at the start of the year, even our New Year’s resolutions. The main objective for many is survival. These goals have, for a large percentage of us, been left at the wayside.

Communities 120

Communities B2B Marketing Peer-to-peer Planning 120

ClickZ

JUNE 18, 2020

Each CDP is designed with specific objectives in mind, or for unique software environments in which they’ll need to integrate. Clients often want them personalized and customized to fit their brand’s current strategic plan. Some CDP’s only use collected data to solve a subset of marketing problems, but not necessarily all of them.

Marketing AI 83

Marketing AI Planning Ideal Customer Profiles Budget Programs 83

Pam Didner

JUNE 2, 2022

To manage a business, you should always have plans to prepare yourself for uncertainties. As B2B marketers, we should do the same. I took pieces of their advice and offer my thoughts on how marketing should proactively prepare for the uncertainties and economic hardship to come. Should you cut marketing when times are tough?

Paid Search Agency 83

Paid Search Agency Work Management Planning Marketing Management 83

Martech

MARCH 14, 2022

Regardless of the source, there’s one thing the research has in common; the analysis reveals the success rate of digital transformations is horrible. Embarking on a journey to marketing technology transformation is also not without disappointments. There are many possible reasons for this budget challenge.

Work Management 128

Work Management Marketing Management Paid Search Agency Planning 128

Hinge Marketing

JANUARY 29, 2020

In the coming decade, professional services firms will need to embrace this digital transformation as part of their business growth strategies. They will need to explore a wider range of digital channels such as video, podcasting, and research as content. Strategy #4 — Leverage marketing technology.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Martech

MARCH 18, 2022

Analysis of data shows that it is probably … the least effective form of marketing.” A lot of companies spend a large majority of their marketing budgets on advertising and can’t show that direct line correlation or causation from advertising spend to dollar of revenue achieved.”. Brenner said. “A It’s a bigger loss.”.

ROI 122

ROI Paid Search Agency Advertising Agencies Planning 122

QuanticMind

AUGUST 17, 2023

As marketers learn more about the intricacies behind this digital transformation, a whole range of in-house programmatic manifestations are emerging, with brands and agencies breaking new ground and creating new operational frameworks as their relationships evolve. For starters, programmatic in-housing takes time.

Advertising Agencies 57

Advertising Agencies Paid Search Agency Work Management Marketing Management 57

Online Marketing Institute

NOVEMBER 1, 2010

3) B2B marketers clung to unimaginative spending habits. Instead of taking the digital plunge, most respondents hedged their bets in 2009 and simply cut spending across all the tactics they used. To keep pace with the digital transformation, B2B marketers must shift from designing outbound campaigns to fostering community interactions.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Kaon

MARCH 3, 2020

In the past, this meant that significant marketing budgets would have been wasted. However, marketing leaders in innovative companies like Amazon Web Services, Juniper Networks, HPE, Dell and Supermicro have invested in digital transformation strategies.

Marketing Budget 40

Marketing Budget Trade Show Mobile Marketing Digital Transformation 40

Martech

SEPTEMBER 30, 2022

Marketing is currently viewed as a cost center where funds are spent on something specific. The cost center mentality assumes that marketing budgets work like capital spending on tangible assets like machines or buildings, and they can be evaluated in a similar way,” she says. Investors not accountants. Navigation, not control.

Conference 92

Conference ROI Terms and Conditions Planning 92

Marketing Insider Group

JULY 14, 2020

This digital transformation means customers have different relationships with brands. The graph below illustrates the value of the return on content marketing on your website versus paid ads. Image: Marketing in the Midst of Disruption. First, content marketing budgets are substantially less, with no fluctuations.

Paid Content 282

Paid Content Ad Frequency Paid Search Agency Marketing Budget 282

Onalytica B2B

JANUARY 8, 2019

I also began working with CRM systems to enable database marketing efforts and lead results analytics. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

ClickZ

JULY 23, 2020

Marketing automation can take the guesswork out and help you make data-driven decisions amidst chaos. . Digital transformation is a must. As a marketer, you know that when the going gets tough, marketing budgets are at risk of being cut.

Lead Scoring 111

Lead Scoring Lead Ranking Marketing Automation Services Marketing Budget 111

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is making waves in the business world as more and more companies are moving towards digital transformation. Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable.

Marketing Automation Services 51

Marketing Automation Services Marketing Automation Automation Marketing Budget 51

Hubspot

JANUARY 4, 2021

Here's what else 2021 has in store based on the predictions of this fabulous group of marketing leaders. Marketers will plan asynchronous events that plug into the funnel. Latané Conant , Chief Market Officer at 6sense , predicts: "This year saw an explosion of virtual events as marketers adapted to a changing world.

Trends 101

Trends Marketing AI Work Management Planning 101

Valasys

JULY 12, 2019

Embracing the digital transformation, the B2B industry has changed a lot over the course of the past five years. Having a futuristic approach not only helps in cost optimization but also allows the company to take calculated risks, by prognostic analysis of the market, well in advance. .

Cost 40

Cost ROMI Optimization B2B Marketing 40

Marketing Insider Group

OCTOBER 26, 2020

Every department in these organizations has had to change without any prior warning or planning. Pre-2020, digital transformation preparation advice involved looking at the long-term evolution of corporate culture and incorporating advanced technologies. Welcome to the Digital Marketing Renaissance.

Top of Funnel 347

Top of Funnel Marketing Budget Marketing & Strategy Marketing Strategy 347

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022.

Account Based Marketing 115

Account Based Marketing Enterprise Management Work Management Marketing Management 115