article thumbnail

How to Optimize the Cost of B2B Marketing

Valasys

Embracing the digital transformation, the B2B industry has changed a lot over the course of the past five years. Having a futuristic approach not only helps in cost optimization but also allows the company to take calculated risks, by prognostic analysis of the market, well in advance. .

Cost 40
article thumbnail

Why a Single Source of Truth Is a Huge Deal

Full Circle Insights

Modern notions of the “single source of truth” concept originated in the information system design world. With reports generated in the de facto revenue reporting system, marketing leaders can demonstrate their department’s contribution to the value creation chain. Optimize Your Marketing Mix in Salesforce.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Avoid the Digital Transformation Trap

Full Circle Insights

Deloitte Insights report describes the economic effects of the pandemic as “a case of acute disruption,” noting that COVID-19 accelerated digital transformation as a matter of necessity. There have been many downstream effects, including widespread adoption of new martech tools to handle digital outreach.

article thumbnail

Digital Transformation: When CMOs and CIOs Team Up, Everyone Wins

Full Circle Insights

Digital transformation accelerated in 2020 because it had to. Companies that didn’t already have a robust digital presence were forced to develop one quickly, and business leaders moved to capitalize on the torrent of data digital interactions created. Twilio COVID-19 Digital Engagement Report.

article thumbnail

Digital Source Tracker from Full Circle Insights Wins Product of the Year

Full Circle Insights

As an extension to Full Circle’s existing Funnel Metrics and Attribution software, the Digital Source Tracker identifies a prospect’s digital touchpoints and uncovers the most effective digital campaigns that are driving acquisition, opportunity creation, and revenue.?This Optimize Your Marketing Mix in Salesforce.

article thumbnail

Why Marketing Is Here to Stay

Full Circle Insights

So, to the larger point, is marketing really in decline as a function? The most recent Gartner CMO Spend Survey fueled even more speculation, reporting that marketing budgets declined to a record low of just 6.4% The report notes that after budgets were cut in 2020, CMOs expected them to bounce back in 2021.

article thumbnail

How to Guide: Creating a Flow for New Outreach Event Campaigns

Full Circle Insights

That event creation then triggers a flow that updates the FCCRM Threshold field, which sends a command to Full Circle to add Maria to the campaign. Because we’re doing this from a task, we’ll need to create a flow that is triggered by the creation of the event. Want to learn more about designing flows to fit your marketing strategy?