Exo B2B

JANUARY 30, 2024

22 years ago, I wrote the first Exo article (the “B2B” was added the following year) entitled “Integrating the Internet into your business strategy” Rereading it, I was struck by the similarities between the integration of the Internet into business and what we’re seeing now with the arrival of artificial intelligence.

Marketing AI 52

Marketing AI Resource Management Terms and Conditions Internet Marketing 52

Conductor

DECEMBER 21, 2021

The skyrocketing level of competition means enterprise leaders must embrace emerging and current eCommerce trends in 2022 to grab their share of an ever-growing market. Kaleido Intelligence predicts that spending on B2B and B2C eCommerce will reach $6 trillion in 2022 , up from $4.8 Analytics, machine learning, and AI.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Navigate the Channel

AUGUST 14, 2023

In the world of B2B marketing, where relationships and decision-making processes are intricate, the concept of the customer journey has gained prominence. This journey is no longer linear but a dynamic process influenced by various factors, including digital transformation, data analytics, and evolving consumer preferences.

Marketing AI 65

Marketing AI B2B Marketing Buyer Personas B2B 65

Outgrow

APRIL 9, 2024

Welcome to the Marketer Of The Month blog! We recently interviewed Don McGuire for our monthly podcast – ‘ Marketer of the Month ’! Enhancing device capabilities for user benefit through efficient on-device AI. Potential privacy risks and benefits of on-device AI proliferation. An upcoming marketing trend is __.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. Highlighted Content : 33.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Valasys

NOVEMBER 9, 2023

From the adoption of digital technologies to the introduction of innovative financial services, the financial landscape is undergoing a significant transformation. Digital-First Banking Experience In recent times, companies have seen the rise of mobile and online banking operations.

Marketing AI 40

Marketing AI Trends Work Management Marketing Management 40

Martech Advisor

DECEMBER 17, 2019

As the countdown to 2020 begins, marketers across the globe are looking ahead. From why direct-to-consumer (D2C) companies are moving away from social media marketing channels to how voice search will influence customer experiences and buying decisions, to the critical role of AI, find out which trends will shape the future of marketing.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

Kaon

MARCH 12, 2019

Tell us about how dramatically your role evolved in 2018 with marketing and sales technologies. So, while it’s hard to do, the payoff in reduced labor expense and faster time-to-market can be huge — particularly because everything Kaon does, we do at scale. Spending on traditional marketing collateral is throwing your money away.

Advertising Agencies 184

Advertising Agencies Enterprise Management Budget Programs Marketing Management 184

Televerde

SEPTEMBER 10, 2020

Since then, the term digital transformation has become the catch-all phrase for a company’s plans to apply advanced technologies like mobile, cloud, and AI to their core processes to make them more efficient, flexible, and innovative. Whether they wanted to or not, marketing departments are now doubling down on digital.

Marketing AI 103

Marketing AI Planning Digital Transformation Paid Search Agency 103

Content Standard

APRIL 25, 2019

Unless your nonprofit is the rare organization that has been blessed with a large pot of unrestricted funding, it can be challenging to keep pace with innovative technology trends and fully engage your constituents. Bots for Good: How Chatbots Are Engaging Constituents. How Chatbots Can Help Cash-Strapped Nonprofits Gain Ground.

Digital Transformation 84

Digital Transformation Cost per Acquisition Broadcasting Paid Search Agency 84

Martech

DECEMBER 18, 2023

I am the first generative AI chatbot for marketing technology professionals. They understand the best practices, industry trends, and successful strategies for delivering exceptional customer experiences. Their expertise helps businesses navigate the complexities of CX transformation and avoid common pitfalls.

eCommerce 96

eCommerce Marketing AI Best Practices Consulting 96

Thinkers360

MARCH 22, 2024

We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 140

B2B Thought Leadership Work Management Thought Leadership B2B 140

Sana Commerce

FEBRUARY 19, 2023

Supply chain disruption, material shortages, and reduced consumer spending all shape the way organizations have thought about digital transformation and strategy. 5 trends you need to know in furniture e-commerce A rapidly evolving industry comes with trends that are equally dynamic. What is furniture e-commerce?

Trends 98

Trends Cross-Selling Fulfillment B2B Sales 98

Conductor

JANUARY 5, 2022

That puts the UK healthcare technology market #3 in the world, with only the U.S. Those three cities account for more than 65% of UK health tech investment and over 25% of the entire European digital health market, according to data from London & Partners and Dealroom. Read on to learn which trends make the list.

Trends 64

Trends Marketing AI Lead Scoring Lead Ranking 64

Martech Advisor

DECEMBER 23, 2019

Do you sometimes feel overwhelmed by the rapidly growing number of digital marketing trends? Constant Contact's Chief Marketing Officer John Orlando cuts through the clutter, sharing three marketing strategies to focus on in 2020. Learn More: How to Make Digital Transformation a Reality.

Small Business Marketing 112

Small Business Marketing Trends Marketing Strategy Marketing & Strategy 112

Hubspot

JANUARY 4, 2021

Marketers are community-minded people. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. Virtual Events.

Trends 101

Trends Marketing AI Work Management Planning 101

Sana Commerce

NOVEMBER 10, 2023

I Today, it’s become common to hear the phrase digital commerce in conversations about digital transformation and e-commerce. But how is digital commerce different from e-commerce, exactly? In our complete guide to digital commerce, you’ll learn just that.

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 9, 2022

Artificial intelligence for IT operations (or AIOps) uses machine learning models and big data to collect, process, and analyze data from multiple sources. Collecting and analyzing that data is critical for making intelligent business decisions. of companies are investing in big data and AI currently. . What is AIOps?

Small Business Marketing 98

Small Business Marketing Enterprise Management Work Management Allocation 98

Martech

DECEMBER 27, 2022

Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up.

Enterprise Management 95

Enterprise Management Digital Experience Platform Organization Marketing Management 95

Contently

JANUARY 25, 2023

When voice recognition technology first became popular, consumers used it to have funny conversations with AI or ask their Bluetooth speakers to play their favorite songs. What does voice search mean for content marketers in 2023? But first, let’s connect the dots between voice search and digital marketing.

Content 193

Content Mobile Marketing SEO Keywords 193

Martech

FEBRUARY 13, 2024

Developing your alignment roadmap The following steps will help you create a plan to align your marketing technology with your main business goals. Define how marketing supports the company’s goals Clearly define how your marketing efforts can help move the company’s big rocks in the next year or two.

Marketing Automation Services 89

Marketing Automation Services Work Management Lead Scoring Lead Ranking 89

Martech

SEPTEMBER 26, 2022

Most fintech success stories rely on mobile technology, but 61% of consumers won’t return to a mobile site they had trouble accessing. Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. The five primary fintech categories are: Digital payments.

Work Management 103

Work Management Marketing & Strategy Marketing Strategy Practices 103

Thinkers360

MAY 6, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 7 Tom Haak HR Trend Institute Contact Tom Haak Score: 43.19 13 Dr Terri Horton MBA MA SHRM-CP PHR EQi2.0

B2B Thought Leadership 125

B2B Thought Leadership Work Management Thought Leadership Lead Scoring 125

Salesforce Marketing Cloud

APRIL 20, 2022

It’s an exciting time to be a marketer. Disruptive trends and technology continuously shake up the virtual landscape. And through it all, marketers have been at the forefront of digital transformation, adapting to meet the challenges and opportunities of this new normal.

Privacy 98

Privacy Planning Privacy Policies Privacy Protection 98

The Customer

OCTOBER 22, 2021

In 2011 a French start-up developed technology designed to collect geolocation data on smartphones and transfer the data onto a mobile marketing platform to support retailers’ “drive to store” strategy and help them assess the impact of marketing investments for in-shop visits.

Privacy 94

Privacy Business Paid Search Agency Digital Transformation 94

chiefmartech

NOVEMBER 29, 2020

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. goodbye third-party cookies and all the marketing plays built around them). Disruption can happen instantaneously.

Paid Search Agency 110

Paid Search Agency Advertising Agencies Bandwidth Digital Transformation 110

Biznology

JANUARY 21, 2021

We will continue to dive deeper into these and other hot topics and important trends in a series of articles and Consultants Collective Conversations online events. Change management communications, employee and leader engagement, communications, and marketing. Stay tuned! Gurmeet Ahluwalia. Mark Dollins. Mike Moran. Ruth Stevens.

Work Management 160

Work Management Ethics Consulting Budget Programs 160

Sana Commerce

MARCH 24, 2023

Table of contents The modern electronics industry The global electronics e-commerce market size is estimated to grow to $417 billion in 2023, and if predictions are accurate, will continue to do so exponentially in the coming years. In an industry as saturated as this one, it is necessary to stay ahead of the trends to remain competitive.

Marketing Management 52

Marketing Management Digital Transformation Cable Transparency 52

GreenRope

MAY 13, 2021

Five Pillars of a Successful Digital Business Transformation Strategy. During the pandemic, there has been a dramatic shift of consumer trends towards digital platforms. Organizations have responded in return, and digital solutions have become a top priority, focusing on vendor, employee, and customer safety.

Digital Transformation 52

Digital Transformation Work Management Marketing Management Marketing & Strategy 52

The Customer

OCTOBER 6, 2021

In this edition of TheCustomer Quick-Take: CMOs get vindicated, the rise of the belief-driven consumer, there’s a LOT of loyalty money on the table, and guidance for your digital transformation. If You’re Not Investing in AI …. Quick-Take: By 2025, 95 per cent of consumer interactions with a brand will be via AI.

Digital Transformation 52

Digital Transformation Loyalty Lead Ranking Marketing Management 52

Valasys

FEBRUARY 10, 2020

Customer Experience Management (CXM) is a new visionary approach to marketing & it’s about architecting a favorable environment for enhanced customer experience (CX). Customer Experience Management (CXM) is an absolute imperative for B2B marketers to get a competitive edge in the year 2020 & beyond. According to Gartner.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Martech

SEPTEMBER 1, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and Happy September! Change, adaptation, gaining a competitive edge, these are all natural parts of the marketing profession, especially on the technology side.

Work Management 109

Work Management Marketing Management Advertising Agencies Paid Search Agency 109

Valasys

JANUARY 14, 2019

Enhancing Mobility: Oracle Retail Xstore Point-of-Service allows an associate to capture a sale at the point of intent be getting deployed on thin client and mobile offerings. Associates will then be qualified to engage with consumers sooner, drive brand interactions and deliver a high service level.

Enterprise Management 49

Enterprise Management Work Management Marketing Management Digital Transformation 49

nDash

DECEMBER 14, 2020

The writers below can chat about everything from cybersecurity to blockchain to machine learning and artificial intelligence, and everything in between. If you need someone who can speak to the CISO, chat with developers, or write intelligently about technological trends, then keep on scrolling. AI and machine learning .

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Valasys

JANUARY 17, 2020

Effective marketing is difficult to get right. B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

Thinkers360

MARCH 22, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Score: 32.62 33 Craig Mackenzie Forbes Solicitors LLP Contact Craig Mackenzie Score: 32.62 43 Prof. .*

B2B Thought Leadership 101

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 101

Inbox Insight

SEPTEMBER 10, 2020

New technologies like AI, automation and IoT devices are changing the way that brands connect with their customers and clients. And this means that marketing departments are searching for new solutions to help them stand out. The marketing professionals we surveyed. What topics are trending with MarTech buyers?

Marketing Management 86

Marketing Management Marketing Automation Services Research Planning 86