Martech
JULY 25, 2023
Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Click here to download! Ease and transparency of reporting.
Martech
OCTOBER 7, 2021
Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Made for agile marketing.
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DivvyHQ
APRIL 18, 2022
For many large companies, the marketing department is almost a corporation in its own right. To manage the operation effectively, you need a combination of people, processes, and tech all working in concert. Here's more on this category and how it works alongside a content operation.
chiefmartech
JUNE 1, 2021
The phrase “system of record” has been bandied about in martech for years. In the absence of any other context, it’s usually assumed to mean the software that holds the authoritative (or “golden”) customer record. Each may have its own system of record. PRM = partner relationship management.
chiefmartech
MARCH 3, 2020
TL;DR If you think the world of martech software has shrunk, take a tour of Europe. For some of us, it’s collecting logos of martech companies and carefully categorizing them into little boxes on slides , to the delight or dismay of marketers at conferences worldwide. Market structure? Everybody needs a hobby. Regulation?
Martech
DECEMBER 1, 2021
Digital experience platform Optimizely is set to acquire content marketing-focused company Welcome. Adding content capabilities to the DXP will aim to provide marketers with a better one-stop shop, in a digital ecosphere where customer experience is fragmented and requires scalable content production. Why we care.
Martech Advisor
OCTOBER 7, 2019
Sherri Kolomayz, Senior Product Marketing Manager, Infor, shares tips for keeping new year planning evergreen and relevant for changing customer habits. As the calendar months roll into fall, visions of spreadsheets, pivot tables, calendars, and PowerPoint presentations loom in every marketer’s mind.
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