Website Design Trends for 2021


Beautiful website design, regardless of the industry or current trends, will always adhere to certain golden rules of design relating to ease of use, inclusion of all information relevant to the user journey, and high-quality (original, if possible) imagery.

Design 211

5 Critical Components of a Successful Website Design for Manufacturers

Industrial Marketing Today

Creating a successful website design for manufacturers takes careful planning, a deep understanding of how engineers and industrial buyers make decisions and a lot of hard work. Applying a new skin to an existing website to make it look “pretty” won’t help you move the. Read more The post 5 Critical Components of a Successful Website Design for Manufacturers by Achinta Mitra appeared first on Industrial Marketing Today.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

B2B Web Design Trends You Should Expect to See More of in 2022


With more companies turning to digital marketing , a stellar website is the essential core. Start with tried-and-true design standards, and then look at the trends impacting your customers and your industry. At the same time, make sure your design adapts for smaller screens.

Design 249

Why Retrofitting Industrial Website Redesigns Usually Don’t Work

Industrial Marketing Today

Industrial website redesigns are major undertakings, not something you want to decide or do in a hurry. Read more The post, %Why Retrofitting Industrial Website Redesigns Usually Don’t Work% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

How to Improve your Website Conversion Rate through Better UX Design


Conversion rates are the ultimate measure of business website success. Poor conversion rates mean your website isn’t converting visitors into prospects or customers; the investment you are making in driving traffic is generating a low return, or worse—it’s just wasted. Contributed post.

How to improve your B2B website design | Sana Commerce

Whitney Koontz

How to improve your B2B website design

Design 157

Is Your Industrial Website Ready for Business After the Coronavirus Pandemic?

Industrial Marketing Today

Will your industrial website still meet the needs of engineers and industrial buyers when the coronavirus pandemic is over, whenever that is? Read more The post, %Is Your Industrial Website Ready for Business After the Coronavirus Pandemic?%

How to Avoid Common Website Design Flaws


A lot of work goes into building a website. No matter if you’re starting from scratch or using a template—creating a unique design, populating your site with compelling content, and optimizing all elements—takes time and energy. Do yourself a favor and take some time to make sure you’re avoiding these common website design flaws. It’s okay if the name of your website is written in script. A poor mobile design will impact overall engagement on your site.

Design 150

How to Combine UX Design with SEO to Create a Better User Experience


As an experienced digital marketing professional, you know search engine optimization (SEO) should be an integral part of your website development process, rather than an afterthought. UX Design + SEO = Successful Application Development Projects. Website Visitor Metrics to Help UX.

Design 151

Website Redesign Case Study: A Phoenix from the Ashes

Go Beyond SEO

So here’s what they wanted from working with GoBeyond for their new site: Create a website that was aligned with their brand Write engaging web copy with their ideal client in mind Make the site more user friendly Give their potential clients an elevated experience.

21 Traits of Poorly Designed Websites

Hinge Marketing

Business leaders all across the professional services world are waking up to an indisputable truth: Your firm’s website matters more than ever. . But the role our websites play in our marketing and business development efforts continue to evolve. 4) The website is too hard to update.

Design 131

Seven Groups of Tools for Designing and Optimizing Websites


Your B2B website and blog are the core of your content marketing efforts. A beautiful and effective website design is vital to attracting visitors, making a powerful first impression, engaging your audience, and compelling them to take a conversion action like subscribing to your blog or submitting a lead generation form. The content on your website includes not only the text and images on your web pages, but also downloadable assets like guides, ebooks, and white papers.

Design 152

Website Strategy: A Blueprint For Your New Website Design

Square 2 Marketing

Massive E-Commerce Websites Delivered In Just 30 Days; Here’s How We Do It. You’re finally ready to redo your corporate website. In the end, it wasn’t exactly what you expected, and the website still doesn’t generate any real lead volume.

How a Well Designed B2B Website Builds Confidence

BOP Design

In the era of pandemics, your B2B website is literally the front door to your business operations. Your business has 7 seconds to make a great first impression on a prospect visiting your website—here are 5 tips on how to succeed. Professional B2B Web Design That Supports Your Brand.

Design 105

Strategies to Plan and Structure a Successful Website Design

SmartBug Media

Planning for a successful website design can be daunting. Having a detailed strategy that guides your process from start to finish can keep your project on track and ensure that your website design remains aligned with your overall business goals.

Is Growth-Driven Design For Websites Still A Thing?

Square 2 Marketing

How about an origins story for growth-driven design (GDD) to get us started? website design and development growth driven design agile website deliveryWhere Did GDD Come From? Was It Ever A Thing? And Is It Still Relevant Today?

Why Less Is More When Designing a B2B Website Homepage

BOP Design

Less is more when it comes to designing a quality B2B website. Your website’s homepage is often a prospect’s first impression of your product or service. Keep these three rules in mind when designing your B2B homepage: Focus on what matters.

Design 104

B2B Website Design Trends that Work for Professional Services

Hinge Marketing

Many professional services websites aren’t as good as the firms they represent. Unfortunately, many organizations struggle to translate their hard-earned expertise into an engaging and productive website. A Professional Services Website that Works. Design to drive engagement.

Growth Driven Web Design: A Website As Active As You

Stevens & Tate

So why do so many websites stay idle as the company they represent continues to change? Growth driven web design is a new approach that many companies, large and small, are benefiting from. Regarding attraction marketing , a good website design will help to attract customers.

Trending in Email Design: Representation


It flows through everything they do: the models showcasing the products on their website, their ad campaigns, and their marketing programs. The post Trending in Email Design: Representation appeared first on Litmus. Diversity and inclusion is a hot topic, and so it should be!

Design 104

The Death of Website Design

Tomorrow People

Is this the end for website design? Recent research revealed that more than half of UK businesses with fewer than 50 employees do not have a website. Yet even businesses that do have a website underestimate its value. While most companies see their website as having a role in their business, many still only use it to only a limited degree. In a recent LinkedIn survey 38% of companies said they saw their website to create an online presence.

Design 237

15 Stunning Examples of Small Business Website Design


If you’re a small business, your website has a big impact on your success. As a small business, you might not have the budget to hire a designer, bring in a development team, or pay for a suite of design tools for your new site. Small Business Website Design Examples.

Website Design Trends: Dark Mode


Sometimes referred to as “Night Mode”, “Shadow Mode” or “Dark View”, this dark mode is a design term used to describe a low-light user interface that uses a dark color as the primary background color, reversing the default light-on-dark design that designers have used for decades. .

Benefits of Great Website Design


When looking to communicate with modern audiences, the best way to do so is through your website. The uses of web design aren’t limited to simply providing a great look for your business—there are several key benefits to keep in mind when making decisions about your web design. Your website should be at the core of your marketing efforts. We’ve gathered a few of the main uses of web design to give you a clear understanding of why web design matters and converts.

3 Graphic Design Tips for Non-Designers

Content Marketing Institute

Blogs, social media, and websites, oh my. The appetite for visual content seems insatiable – and graphic designers aren’t always available to help. This intro to the design principles of white space, typography, and color will help you make the most of your DIY designs.

Design 106

How to Make Your Website ADA Compliant With 6 Simple Tips

Go Beyond SEO

You may have the best SEO practices and drive tons of traffic to your website through advertising to accomplish this. But have you ever considered how your customers view your website? What is ADA compliance and does your website fit the requirements?

Seven Key Considerations for Great Website Design [Infographic]


Great web design requires combining traditional marketing wisdom with the latest technology and design trends. The infographic below from LA Website Design does a nice job of showing how these considerations fit together in effective modern website design.

Design 243

Website Design Trends: Scroll-Based Animation


Designers can use animation to guide users as they scroll, catching their eye at exactly the right time and place. Elements like a scroll-based footer or call-to-action can be used across a website to consistently call attention to key information about your brand.

Effective email marketing design


We’re on a real roll with email-related posts–see our tips here and here from the past two monthly columns–and since good things happen in threes, we thought we’d cap the series with some email tips related to design. Design is in the details. The desire to keep your coding simple likely means you’ll want to keep your design simple. It does mean you should place a premium on great typography and design details that aren’t as intricate as you might have on your website.

Design 139

Tips for Sticker Design

Altitude Branding

But a sticker needs to be designed well for it to succeed in the marketing world. Here are a few design tips for your stickers. If you have a mascot, or your art is of a person or animal, design the shape of your sticker around the shape of your subject.

How to Design an SEO Friendly Website that Ranks Well in 2020


When you want to increase your website’s popularity, you have to turn to search engines. Unfortunately, these change from time to time, meaning businesses have to adapt their websites to match. Here are some examples of notable trends in SEO that can help websites rank in 2020.

An Up-Close Analysis of Solid B2B Website Designs

BOP Design

Today, we’ll briefly explore specific design elements and principles that have proven valuable for two of our B2B web design clients. The following B2B website design elements helped achieve both goals and changed the company image from distant and mechanical to warm and aspirational.

When to Use Photos Versus Illustrations on Your Business Website


Because a picture paints a thousand words , the visuals you choose to use on your website are often more important than the words. It provides useful examples that will (hopefully) help you make the right decision and create a more appealing website. Case in point, the Spores website.

10 Best SaaS Website Design Inspiration (+ Why They’re Great)


In a space and time where websites have become the digital equivalent of flagships, design has never been more important. Featured SaaS Web DesignAnd that statement stands to reason—we’ve never before asked so much of both aesthetics and functionality in the digital world.

10 Best SaaS Website Design Inspiration (+ Why They’re Great)


In a space and time where websites have become the digital equivalent of flagships, design has never been more important. Featured SaaS Web DesignAnd that statement stands to reason—we’ve never before asked so much of both aesthetics and functionality in the digital world.

Want To Transform Your Website Into A Lead Generation Machine? Install These 3 Website Upgrades

Square 2 Marketing

Your website isn’t just the digital face of your business. But how do you ensure your website is primed to support your business’ growth? Website Design website strategyWhen properly executed and maintained, it can be a lead-capturing, revenue-generating machine.

Responsive Banners for Website Design: Difficulties and Best Practices

SmartBug Media

Whether you are a marketer, developer, or a designer, at some point you have run into responsive issues with banner images. A common question asked by clients wanting to update their website is: “What is the proper aspect ratio for banner images on my website?”

Responsive Web Design Becoming Important to Industrial Companies

Industrial Marketing Today

Lately I have been fielding a lot of questions about responsive web design from companies that are planning an industrial website redesign. Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Industrial Marketing Mobile marketing Responsive design Responsive web design Website redesign

Design 228

4 Best Practices for Association Web Design

Marketing Insider Group

And seven seconds is all the time you have to grab your website visitors’ attention. This means your association’s website visitors have short attention spans, even when they’re visiting for a specific purpose, such as to pay dues or register for an event.

Industrial Website Redesign and Content Marketing Strategy are Connected

Industrial Marketing Today

An industrial website redesign is a major undertaking. According to a survey done by IEEE GlobalSpec, 60% of industrial companies will increase spending on their company website and 52% on content creation … Industrial Website Redesign and Content Marketing Strategy are Connected Read More » The post Industrial Website Redesign and Content Marketing Strategy are Connected by Achinta Mitra appeared first on Industrial Marketing Today.