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SMS Marketing Platforms: Klaviyo vs. Attentive

SmartBug Media

Over the past few years, SMS marketing has emerged as one of the most important strategies for direct-to-consumer and e-commerce brands. Not only is this a highly personal channel, but the open rates and conversions rates are higher than other modes of communication, such as email and social media. What Is an SMS Marketing Platform?

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Email, SMS & Push: How to Automate a Multi-Channel Experience

Delivra

As a marketer, you only have to digest a few statistics to understand that your marketing strategies demand a multi-channel approach—more so than any other time in modern history. It’s understandable why multi-channel marketing has been emerging as an essential component of any strategic marketing plan. hours in 2000.

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9 Chatbot builders to enhance your customer support

Sprout Social

A user-friendly chatbot builder enables brands to design chatbots that precisely meet their requirements. Ease of use The best chatbot builders are designed to be user-friendly. Multi-platform integration Customers engage with businesses online in many ways, such as through messaging apps, social media and websites.

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The Re-emergence (and Growing Importance) of Content Gating for GTM Programs

ANNUITAS

Basis for controlling your customer brand experience: Content gates – by capturing critical telemetry and by delivering meaningful buying-journey content – enable us to deliver a strong, differentiated, multi-channel brand experience to prospects and customers through Web personalization, app interactions, email, SMS, event invites, etc.

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2023 Predictions: Experience, Ecommerce and Transformation

Martech

In 2023, we’ll see more retailers adopt technology that powers checkout on any digital and physical channel to meet shoppers where they are most engaged,” said Jay Myers, cofounder of Bold Commerce. “As So next year, look for retailers to continue to convert any and all marketing channels into buying channels.

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ChatGPT goes enterprise and other AI martech releases this week

Martech

Specifically, sales professionals get simplified performance insights and analysis; revenue operation leaders can optimize pay-for-performance and design motivating compensation plans. It can be integrated across channels, such as websites, chat, and SMS.

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Tech Talk with Maropost: Cloud-based unified marketing automation platform

ClickZ

The platform maximizes revenue with its cloud-based marketing automation system designed for multi-channel customer engagement. Maropost is a cloud-based marketing automation platform designed to maximize organizational revenue through multi-channel customer engagement. About Maropost.