Demandbase Reveals Major Acquisitions, Deviates focus from ABM

Valasys

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. Demandbase is a 14-year-old MarTech company. About Demandbase.

Personalized Marketing Matters! How to Deliver Customized Messaging to Target Accounts

Engagio

A screenshot of the Demandbase One Dashboard showing the top trending Intent keywords over 12 weeks. Breaking through the noise and differentiating your organization requires that you provide your audience with relevant content, and personalization is a tried and true way to do that.

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15-Point Checklist for Healthy Market Segmentation

Engagio

Check the health of your market segmentation approach: If the answer to any of the questions is no, revisit your strategy until you arrive at a model where each segment is uniquely differentiated and includes your best opportunities.

Two Truths. And a Lie. (Reflections from the ABM Innovation Tour)

DemandBase

It was an event that Demandbase looked forward to hosting because it created a unique opportunity for us to educate, learn from, and engage with our B2B industry peers and partners. And with the launch of the ABM Innovation Tour, we at Demandbase did just that. I’m winded.

How to ABM Like a Boss (Part 5): Personalize Your Content

Engagio

In today’s competitive environment, personalization is a critical differentiator. Learn more about Demandbase Personalization. The post How to ABM Like a Boss (Part 5): Personalize Your Content appeared first on Account-Based Marketing – Demandbase

Underpin Your ABM Strategy With Account-based Advertising

DemandBase

We focus on our core business that differentiates us and collaborate with others to manage the bits that are important to us, but we know they can do better. The post Underpin Your ABM Strategy With Account-based Advertising appeared first on Account-Based Marketing – Demandbase

The Many Benefits of Account-Based Experience (ABX)

Engagio

Companies that differentiate their customer relationships on the basis of account-specific insights and responsiveness raise customer expectations and create competitive advantage.”– Demandbase ABM Outlook Survey 2018).

Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands

Engagio

In a nutshell, more than 60 percent of these CMOs were admitting to not fulfilling a fundamental marketer mission: differentiate their brand from the competition. Help with crafting differentiated brand strategies. Being a B2B CMO today can really suck.

A Top B2B Advertising Best Practice: Keep It Simple, Sweetheart

DemandBase

This means that when we’re asking our audience to consider storing information into their long-term memory (like brand differentiator factoids) and also into their short-term memory (like a whitepaper download), you’re sending conflicting stimuli.

Aligning tech investments for ABM 2.0

DemandBase

Depending on the accuracy of your baseline conversion rate calculation, and your ability to differentiate and attribute ABM programs vs. traditional programs to closed deals – you may have taken some liberties. appeared first on Account-Based Marketing – Demandbase It’s year two of your ABM effort, and after several solid pilots – the leadership has recognized your success. Congratulations: the company has bought in. Now, you’re feeling the pressure to scale. You need to level up.

“Think MadMen meet MarTech”: Tom Stein on why emotional creativity is crucial to ABM

DemandBase

“That’s the beauty of Demandbase—it’s a marketing platform, a media platform and a data platform. Stein IAS is a member of Demandbase’s partner program and shares mutual clients. I’ve known Demandbase and Chris Golec, its CEO, from the earliest days and I’ve been thrilled to see it continue to grow and evolve. Demandbase has a platform that has really resonated with B2B marketers because its impact is so obvious.

Why Word of Mouth is More Important for B2B than for B2C

DemandBase

You need a Talk Trigger: a strategic, operational differentiator designed to create customer conversations. For Superior Glove, we went through the entire word of mouth strategic planning and research process (outlined in my book, Talk Triggers ) and settled on three differentiators that are currently being tested, all of which are designed to spur proactive word of mouth.

ABM Innovation Summit Preview: How AI Can Unleash ABM

DemandBase

In the age of intelligent marketing, data is everywhere—and it’s what powers differentiated, personalized experiences for customers through AI. Salesforce and Demandbase are proud to be at the forefront of the AI-based ABM revolution that’s currently transforming how companies of all kinds connect with their customers around the world. The post ABM Innovation Summit Preview: How AI Can Unleash ABM appeared first on Account-Based Marketing – Demandbase

Partnership with Folloze Brings Account Personalization to Scale

DemandBase

Demandbase and Folloze integration offering Multi Channel Campaigns leading to a single hyper-personalized experience. The integration between Folloze and Demandbase provides marketing and sales teams the ability to: Deliver deep engagement and gain visibility within top accounts. Better differentiate through a unique customer experience. The post Partnership with Folloze Brings Account Personalization to Scale appeared first on Account-Based Marketing – Demandbase

How To: Website Personalization in Minutes, Hours, and Weeks (Part 1)

DemandBase

In fact, it’s key to differentiating your brand and increasing sales in today’s always-on marketplace. The post How To: Website Personalization in Minutes, Hours, and Weeks (Part 1) appeared first on Account-Based Marketing – Demandbase What is website personalization and why is it so important? Website Personalization is when a visitor receives a customized experience rather than a generic experience that isn’t tailored to them.

How Marketers are Making the Most of Account-Based Marketing [Interview]

KoMarketing Associates

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. Additionally, Demandbase and ITSMA are two organizations that provide ABM Certification. Click here to read the full results of the survey from Demandbase!

B2B Marketers: The Intent Data Trend is Here to Stay

TrustRadius Marketing

As brands look for targeting capabilities for lower-funnel buyers, a key differentiator is moving beyond standard audience attributes and focusing on behavioral insights.

Second-Party Downstream Intent Data: What’s the Difference?

TrustRadius Marketing

Popular third-party sources are Bombora and ABM platforms like 6sense and Demandbase that have publisher co-ops aggregating search and content consumption to monetize as topic and keyword-search data.

The B2B Marketer’s Quick Start Guide: ABM Orchestration

Heinz Marketing

This doesn’t have to be your criteria but could be some key differentiators between platforms. DemandBase. Features/functionality: Two solutions; ABX Cloud and DemandBase One (includes ABX Cloud). By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing.

ABM Vendor Guide: Features to Look for in Target Scoring Vendors

Customer Experience Matrix

My last post used data from our new Guide to ABM Vendors to describe differentiators among companies that provide external data for account based marketing. Let’s continue the series by looking at differentiators related to Target Scoring, the second sub-function related to the ABM process of identifying target accounts.

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ABM Vendor Guide: Features to Customize Messages

Customer Experience Matrix

So the customization vendors in the Guide either provide customization to support a different ABM function such as display advertising (Demandbase, Kwanzoo, Vendemore) or have a broadly-usable customization tool they have targeted at ABM applications (Evergage, SnapApp, Triblio). Some differentiators to consider when assessing a customization system include: types of data made available to use in customization rules (behind the scenes) and in presentation (actually displayed).

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5 Sales and Marketing Takeaways from HYPERGROWTH 2019

Strategic-IC

Create a Delightful Experience - This is the Only Way to Differentiate Your Brand. Brian Halligan highlighted that while other firms may be able to catch up with your product differentiator, building your customer experience into something truly unique will set you apart and inspire long-term loyalty. According to Demandbase CMO Peter Isaacs, the main KPIs for modern advertising include reach, engagement and efficiency.

Account-Based Customer Marketing – How to Stop the Sales Drop with Stronger Existing Customer Growth

Marketing Insider Group

Our clients’ profiles talked about how 50% of 3PLs under-leverage the warehouse, distribution center, and transportation as they focus on costs rather than growth (a key differentiator).

Predictive Marketing 101: How to Operationalize your Predictive Scores

Lattice

Consider differentiating the type of invitations your leads receive to events based on their score. Finally, some products (such as Demandbase) can directly use the predictive scores to show specific ads to your highest scoring leads. 7 Predictive Marketing Ideas. Now that you have a predictive score for your leads you probably have plans to adjust the way your sales team follows up with leads.

On the right path?

PathFactory

The first part of this – insight for sales and marketing – is being called Revenue Intelligence and it’s why every martech vendor out there is getting them some of it ASAP (if they don’t have it already) – e.g. Salesforce, Oracle, the ABM vendors as it were (6sense, Demandbase, etc.),

Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

Second, I needed to identify differentiating features within each function: those are what buyers should consider when deciding which vendors to use. In the table below, the comments describe the differentiators that occur within each sub-function. It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging.

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How to Leverage Intent Data: 10 Tips That Drive Revenue

TrustRadius Marketing

By identifying prospects most likely to close with their competitor, Totango was able to highlight key differentiators for its product. . For example, TrustRadius has integrations into 6sense, Demandbase One, LinkedIn, and Salesforce. .

Audiences that SaaS Companies Need to Build Now

Directive Agency

For the other competitors, go through their form and lead generation processes on the landing page, and find out how you can improve them, and find a specific differentiator. This would require investment into a tool such as Demandbase.

The future of the marketing technology landscape is autonomous

Metadata

We saw this with the Demandbase Engagio acquisition. We should anticipate more acquisitions in the space, as more incumbents look to become an “all in one” unified platform and absorb smaller, differentiated competitors.

Field Report: What’s Hot in Content Marketing

Marketo

But LinkedIn’s Jason Miller reminded me that the space is only crowded if you can’t differentiate your brand. In a panel with marketing geniuses from TrackMaven, Lincoln Electric, DemandBase, and AHA Media Group, it was widely agreed that content marketing isn’t just about creativity and art — it’s also about cold, hard metrics.

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Long-overdue Martech Consolidation to Make Life Easier for Rev Ops

TrueInfluence

Martech vendors positioned themselves as “best of breed,” hinging their pitches on minor, incremental differentiation in niche value points. With Ken Lordy Senior Vice President, Product Management, True Influence. Marketing technology — martech — is a confusing mess right now.

Scaling every stage of your ABM Program with Insight

Business Brainz

According to a survey by DemandBase, 83% of companies use ABM as it increases engagement with their target accounts. The insight you have on your target accounts will be a differential factor between you and your competitors.

Don't Redo Your Website Until You Read This Post

Golden Spiral

If your site doesn’t differentiate your company from your competitors, it just blends into the landscape. So we intentionally removed blue from their aesthetic as a way to differentiate them visually from their competitors because if you see three other companies and they have these similar colors, you're going to group them together in your mind. Keeping their goal in mind, we used some of Demandbase’s tools and custom coded others.

Expanding the New Frontier of Account Based Marketing

Funnelholic

In fact, this is a huge differentiator between account-based marketing and outbound sales. Demandbase is an account-based marketing and web personalization tool that makes it possible for businesses to deliver personalized ads across the web. Editor’s note: This post is an excerpt from The #FlipMyFunnel eBook from Terminus. As marketers, one question we always ask ourselves is “How do we expand our reach?”

The Power of Panel Webinars — The Road to Webinar World 2019 (1 of 8)

Heinz Marketing

In the middle of the funnel, panel webinars should be used to further qualify lead intent with more technical, educational topics that work to differentiate your brand. Join me with a panel of experts from ON24, Netline, Sketchdeck, and DemandBase for our Panel Webinar to Drive Engagement, Action, Conversion, and Loyalty. By Joshua Baez , Engagement Manager at Heinz Marketing.

Your Expo Hall Game Plan: Make the Most of Marketo’s Marketing Nation Summit 2014

Marketo

How do you differentiate from your competitors? Customer Engagement Zone – Sponsors Influitive, Gainsight, Demandbase, Vidyard, Certain, and ReadyTalk are joining forces to create a dynamic engagement zone. Author: Julie Ritchie If you’ve ever been to an industry conference, you know that expo halls, while full of fun schwag and interesting people to meet, can quickly become overwhelming. That’s why you need a game plan.

Adobe Summit 2019: Blurring B2B, B2C Lines in Tech Better Positions Marketers to Offer Epic, Frictionless Experiences

Content4Demand

That experience is the differentiator.”. The company also announced new integrations with Demandbase and LiveRamp , both major players in the account identification and AdTech space that can further help B2B businesses target, engage and offer customer experiences across the buying journey to the entire buying committee. With all new integrations with Demandbase, Adobe Ad Cloud and LiveRamp, we’ve opened the options of paid media more than ever before.

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The Power of Panel Webinars — The Road to Webinar Success (1 of 8)

Heinz Marketing

In the middle of the funnel, panel webinars should be used to further qualify lead intent with more technical, educational topics that work to differentiate your brand. Join me with a panel of experts from ON24, Netline, Sketchdeck, and DemandBase for our Panel Webinar to Drive Engagement, Action, Conversion, and Loyalty. By Joshua Baez , Engagement Manager at Heinz Marketing.

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Take Demandbase for example. What differentiates this information as content is that it is designed for a specific audience, for a specific purpose. How does your vision differentiate your business from your competitors? To differentiate sales and content.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

And it's STILL a big differentiator! It’s less likely that business buyers will transact over mobile, but effectively giving buyers content in the format they want and optimized for the devices they prefer will be a huge differentiator in 2017. To differentiate, challenge industry assumptions. And of course you have your other great players in the market like Demandbase , YesPath , Terminus , and Engagio.

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