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Demandbase Reveals Major Acquisitions, Deviates focus from ABM

Valasys

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

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How Marketers are Making the Most of Account-Based Marketing [Interview]

KoMarketing Associates

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. ABOUT KENT RAGEN.

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15-Point Checklist for Healthy Market Segmentation

Engagio

Check the health of your market segmentation approach: If the answer to any of the questions is no, revisit your strategy until you arrive at a model where each segment is uniquely differentiated and includes your best opportunities. Are your solutions for them uniquely differentiated from the competition? Are they manageable?).

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Elevating B2B Customer Retention: Innovative Strategies for Lasting Relationships

Engagio

Using DemandBase to identify prospects who visited the US Open website, IBM was able to find and target over 9500 accounts—triple their usual—with nearly 200 being top accounts, double previous years’ results. .” Customization can differentiate your offerings and make your customers more likely to remain loyal.

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Personalized Marketing Matters! How to Deliver Customized Messaging to Target Accounts

Engagio

A screenshot of the Demandbase One Dashboard showing the top trending Intent keywords over 12 weeks. Breaking through the noise and differentiating your organization requires that you provide your audience with relevant content, and personalization is a tried and true way to do that. Personalization with Demandbase.

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Underpin Your ABM Strategy With Account-based Advertising

DemandBase

We focus on our core business that differentiates us and collaborate with others to manage the bits that are important to us, but we know they can do better. The KPIs are reach and clicks and, for the savvier buyers, downstream post-click behavior that differentiates the value of one user or profile versus others.

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Two Truths. And a Lie. (Reflections from the ABM Innovation Tour)

DemandBase

It was an event that Demandbase looked forward to hosting because it created a unique opportunity for us to educate, learn from, and engage with our B2B industry peers and partners. And with the launch of the ABM Innovation Tour, we at Demandbase did just that. The cancellation of our annual tent pole event was a bummer. Now the lie.