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Demandbase rethinks ABM amid B2B marketing challenges

Martech

“The state of B2B advertising” is the name of a recent report from ABM advertising, customer intelligence and data platform Demandbase. “That’s our new reality, that’s for sure,” said Demandbase CMO Kelly Hopping. “We’ve talked about account-based GTM [at Demandbase],” said Hopping.

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How Marketers are Making the Most of Account-Based Marketing [Interview]

KoMarketing Associates

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. ABOUT KENT RAGEN.

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Account-Based Customer Marketing – How to Stop the Sales Drop with Stronger Existing Customer Growth

Marketing Insider Group

Our clients’ profiles talked about how 50% of 3PLs under-leverage the warehouse, distribution center, and transportation as they focus on costs rather than growth (a key differentiator). Jessica Fewless (former VP of ABM for Demandbase) and I discussed this further within a fireside chat in our recent Stop the Sales Drop Virtual Summit.

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15-Point Checklist for Healthy Market Segmentation

Engagio

Check the health of your market segmentation approach: If the answer to any of the questions is no, revisit your strategy until you arrive at a model where each segment is uniquely differentiated and includes your best opportunities. Are your solutions for them uniquely differentiated from the competition? Are they manageable?).

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Personalized Marketing Matters! How to Deliver Customized Messaging to Target Accounts

Engagio

A screenshot of the Demandbase One Dashboard showing the top trending Intent keywords over 12 weeks. Breaking through the noise and differentiating your organization requires that you provide your audience with relevant content, and personalization is a tried and true way to do that. Personalization with Demandbase.

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Underpin Your ABM Strategy With Account-based Advertising

DemandBase

We focus on our core business that differentiates us and collaborate with others to manage the bits that are important to us, but we know they can do better. The KPIs are reach and clicks and, for the savvier buyers, downstream post-click behavior that differentiates the value of one user or profile versus others.

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Two Truths. And a Lie. (Reflections from the ABM Innovation Tour)

DemandBase

It was an event that Demandbase looked forward to hosting because it created a unique opportunity for us to educate, learn from, and engage with our B2B industry peers and partners. And with the launch of the ABM Innovation Tour, we at Demandbase did just that. The cancellation of our annual tent pole event was a bummer. Now the lie.