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How Marketers are Making the Most of Account-Based Marketing [Interview]

KoMarketing Associates

Marketers continue to show an interest in account-based marketing (ABM), but research has indicated that they still face obstacles in achieving their key objectives with this tactic. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase.

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Demandbase Reveals Major Acquisitions, Deviates focus from ABM

Valasys

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

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Two Truths. And a Lie. (Reflections from the ABM Innovation Tour)

DemandBase

Goodbye (for now), in-person ABM Innovation Summit, and hello, virtual ABM Innovation Tour. As we look into the future, it’s essential to keep a few things top of mind: the second quarter, our pivot to The ABM Innovation Tour, and how we plan to keep our ABM innovation on the digital road.

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Underpin Your ABM Strategy With Account-based Advertising

DemandBase

Want to know how it applies to your ABM-informed advertising campaigns? We focus on our core business that differentiates us and collaborate with others to manage the bits that are important to us, but we know they can do better. Does anyone remember the story of the pin factory? B2B advertising is no different.

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Aligning tech investments for ABM 2.0

DemandBase

It’s year two of your ABM effort, and after several solid pilots – the leadership has recognized your success. You’re ready for ABM 2.0. ABM tech investments can be broken into four (unofficial) categories: target account data, omnichannel swarm, marketing and sales orchestration, and account-level measurement.

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15-Point Checklist for Healthy Market Segmentation

Engagio

Check the health of your market segmentation approach: If the answer to any of the questions is no, revisit your strategy until you arrive at a model where each segment is uniquely differentiated and includes your best opportunities. Do you have enough bandwidth to tackle all of the accounts in the segments?

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Inside The Global ABM Conference 2023

B2BMarketing.net

On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. Over 50 speakers lined up to share their expertise on various ABM-related topics from customer insight and innovation in Ai to sales enablement and content creation. Read on to find out some takeaways from each session.