PureB2B

MAY 10, 2022

Demand generation marketing is often measured by the amount of revenue you can influence over a set period of time, or as most marketers call it, lead generation. Content syndication not only offers a scalable solution for lead generation, but also plays into the higher demand gen strategy of building brand awareness and thought leadership.

Vendors 62

Vendors Marketing Attribution Demand Generation Agencies Marketing Qualified Leads 62

eTrigue

DECEMBER 2, 2021

The concept of a “demand center” has emerged at the core of successful marketing organizations as a hub for shared marketing services, infrastructure and process to enable organizations to bring programs to market that leverage key corporate assets and best practices. What’s Driving this Change?

Demand 78

Demand Sales Qualified Leads Marketing Automation Services B to B 78

Madison Logic

NOVEMBER 30, 2023

B2B marketing is not just about selling a product or service. You can’t do this at the very end of the customer journey—you need to catch their attention and increase awareness before they begin the research process with a unified brand-to-demand strategy.

Demand 52

Demand Brand Identity Branding Work Management 52

Marketing Insider Group

JUNE 22, 2020

Probably the most significant is the importance of strategic demand generation and the value of great B2B marketing , supported by data- and insights-driven decision making. I was first introduced to Televerde after I started SAP Services Marketing for SAP North America Field Marketing in the mid-2000s. Follow Michelle @mcirocco.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Class Demand 168

Rev

JANUARY 5, 2023

That’s the work of a demand gen team. We recently sat down with Joe Paone , Senior Director of Worldwide Marketing at Splunk, to talk about not only why a mature demand gen engine is critical to a modern marketing team, but how to understand the evolution of that program. This phase is more about lead volume than optimization.

Demand 78

Demand Lead Ranking Marketing Automation Services Enterprise Management 78

Customer Experience Matrix

AUGUST 22, 2016

Last week’s posts introduced our new Raab Guide to ABM Vendors ( buy it here ) and introduced a framework four process ABM steps, six system functions, and six key sub-functions. But the sub-functions are still important for stack design and vendor selection. Let’s start with the first sub-function, External Data.

Enterprise Management 120

Enterprise Management Marketing Automation Services Marketing Management Vendors 120

Rev

SEPTEMBER 20, 2023

The undeniable reality of demand marketing is that buying behaviors have changed, and the old tried-and-true playbook hasn’t aged gracefully. There was much less information out there, and buyers had to engage with vendors much sooner in the cycle to get that information.” So much info, so much noise. People follow people,” he says. “We

Demand 60

Demand Peer-to-peer Work Management Marketing Management 60

The Point

MAY 28, 2019

One, because I’m generally wary of any technology that promises to “revolutionize” B2B marketing, and two, because I struggled to envision the use case for chatbots beyond customer service and support. However, the more I learn about chatbots, the more I get excited about their potential for B2B marketing, and demand generation.

Demand Generation Agencies 127

Demand Generation Agencies Demand Generation Demand Top of Funnel 127

Martech

APRIL 1, 2022

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). The costs of linear cable, and mounting subscription pricing for streaming services, is expected to attract viewers to free ad-supported alternatives. video viewers by 2025, or 165.4 million people.

Paid Search Agency 108

Paid Search Agency Advertising Agencies Advertisements Advertising 108

NetLine

NOVEMBER 10, 2020

What does it take to properly qualify a lead generation vendor? . We’ve talked about how to find the best B2B vendor before, but when it comes to demand gen, there’s an entirely different set of questions that need to be asked (although The 6 C’s of Vendor Evaluation are quite relevant in this conversation).

Vendors 59

Vendors Lead Gen Sales Qualified Leads Eye-Tracking 59

Customer Experience Matrix

JUNE 2, 2009

Summary: marketing vendors offer several types of social media applications. CRM vendor RightNow offers something similar under the label of Cloud Links. - InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system. Social media is this month’s Trend of the Year.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Valasys

OCTOBER 9, 2023

Before we dive deep into the realm of B2B customer service, let’s pose a quick question. When you think of top-notch customer service, which companies spring to mind? This highlights the unique challenges and nuances of B2B customer service compared to its B2C counterpart. How is B2B Customer Service Different From B2C?

Service 52

Service B2B Best Practices Paid Search Agency 52

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Hinge Marketing

MARCH 26, 2020

And a notable theme of these findings is that every professional services firm needs a digital content strategy to address the way modern buyers look for professional advice and services. . The way people find and select professional services is changing quickly. Today’s buyers also say they value professional services 33% more.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Customer Experience Matrix

JULY 28, 2010

Summary: Manticore Technology released some modest enhancements to its demand generation platform today. Manticore launched its B2B marketing automation system in 2003, making it one of the older vendors in the industry. Manticore wants clients to understand that demand generation is a business process. First some background.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

Magisto

DECEMBER 12, 2018

Magisto Named a “Cool Vendor” in Artificial Intelligence for Small and Midsize Businesses by Gartner. We’re excited and humbled to announce that we’ve been included as a “Cool Vendor” in the Cool Vendors in Artificial Intelligence for Small and Midsize Businesses report by Gartner, Inc.

Marketing AI 75

Marketing AI Vendors Gartner Opinions 75

Metadata

JULY 22, 2020

Both demand generation and account-based marketing (ABM) are as old as marketing itself: after all, somewhere around 90 percent of marketing is generating demand. However, while demand generation has been knitted into MarTech for years now, ABM software, as a category, is newer to the scene. Let’s explore.

Account Based Marketing 98

Account Based Marketing Demand Generation Demand Generation Agencies Ideal Customer Profiles 98

Salesforce Marketing Cloud

JUNE 23, 2022

Financial services customers have a message for their providers: They like doing business online — and they aren’t going back to pre-pandemic habits. That’s the good news from a deep dive Salesforce took into financial services trends and the state of banking, insurance, and wealth management. The not-as-good news?

Work Management 98

Work Management Service Customer Surveys Transparency 98

Magisto

DECEMBER 12, 2018

Magisto Named a “Cool Vendor” in Artificial Intelligence for Small and Midsize Businesses by Gartner. We’re excited and humbled to announce that we’ve been included as a “Cool Vendor” in the Cool Vendors in Artificial Intelligence for Small and Midsize Businesses report by Gartner, Inc.

Marketing AI 72

Marketing AI Vendors Gartner Opinions 72

chiefmartech

FEBRUARY 12, 2020

“7,000 martech vendors is way too much!” Ultimately though, the number of martech apps in the world is less a function of supply-side enablement and more one of demand-side adoption. But HR isn’t far behind with 100 cloud services. I’m just counting them.” So maybe it’s a little bit my fault.

Enterprise Management 105

Enterprise Management Work Management Marketing Management Service 105

ANNUITAS

OCTOBER 8, 2015

This is the second year that ANNUITAS has conducted its Enterprise B2B Demand Generation Survey with the goal of gaining better insights into the approach that enterprise organizations take to demand generation. I recently spoke with one marketing executive who told me they run multiple demand generation campaigns for 90 days.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

PureB2B

MAY 30, 2022

Demand generation and lead generation are essential for any company. Demand and lead generation are the lifeblood of any growing company. I'm going to walk you through what both demand and lead generation are, examples of them in practice, and help you consider if you should be focusing on one over the other.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Zoominfo

AUGUST 2, 2020

Users can meticulously target audiences and find leads fit to purchase a product or service. This engagement activity suggests interest or demand from an audience that they want to purchase a product or service. Accuracy: Generally speaking, the closer a vendor is to the data source — the more accurate the data will be.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Marketing Insider Group

DECEMBER 20, 2022

Lead generation is the process of identifying, qualifying and nurturing potential customers for a business’s products or services. If you expect customers to trust you when making a high-involvement purchase such as your products or services, you need to tailor your efforts to your audience’s requirements. In-person events.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Inbox Insight

JANUARY 14, 2022

Inbox Insight, a technology focused leader in B2B Content Amplification and Demand Generation announces a MBO supported by Mobeus Equity Partners. The recent transaction was funded by Mobeus alongside vendor and management, with no third party debt funding. The MBO was completed on 29th December 2021.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Advertising Agencies Work Management 52

ATAK Interactive

JULY 29, 2019

These improvements work toward higher levels of customer service satisfaction. As a company grows, the company will need more staff, a more significant number of services must be in place, and business activities increase. How ERP Enhances Customer Service. Customer Service Improvement with Streamlined Backend Processes.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Service 78

SnapApp

JANUARY 15, 2019

In the same way, if you tried to build a B2B demand generation strategy based on faulty assumptions–or outright myths–you’d probably fail, too. Demand generation marketers, in particular, have a patchwork of myths to work through. The more pitfalls you can avoid as you plan a B2B demand strategy, the better.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

Webbiquity

AUGUST 18, 2020

Pricing: contact vendor. Pricing: contact vendor. There’s a main stage for keynote-style presentations, expo booths where attendees can interact with vendors, breakout session areas, and one-to-one video networking. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

SalesIntel

OCTOBER 8, 2022

However, once a customer gives you their money, they need to be assured that you will offer quick and satisfactory customer service and deliver on the commitments made during the sales process. HubSpot has outlined some of the eye-opening statistics on the impact of customer service on both vendors and clients. Long Wait Times.

Service 40

Service Zoominfo Vendors Lock-In 40

Metadata

JANUARY 25, 2023

In: demand-generation. But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.” Kaylee is the VP of Revenue at Refine Labs, and former Director of Demand Generation at Chili Piper.

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Vidyard

JULY 4, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. Balancing Trust with Innovation Financial services (often called “FinServ”) remains an industry built on relationships and trust.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Valasys

OCTOBER 9, 2019

Engagio has grabbed the number one position among the top 20 Account-Based Marketing vendors deduced from 1,500 manager surveys, analyst opinions & vendor evaluations. In a press release by Research In Action GmbH, Engagio ranked first on the matrix & outlasted the other Top 19 global vendors.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

Digilant

MARCH 4, 2021

Over the last five years, we’ve been hearing and reading a lot about the in-housing of media services at brands and advertising agencies. In-housing media services can look a bit different at brands than they do agencies, but ultimately the goals are the same for both parties. Hand-off Vendor Vetting.

Work Management 52

Work Management Marketing Management Advertising Agencies Paid Search Agency 52

SmartBug Media

AUGUST 28, 2019

Here are six reasons why you need to start using video in your demand generation efforts right now. The modern lifestyle makes it hard to thoroughly read long product descriptions or spend hours researching different vendor options. Video marketing is amazing for demand generation and can be used in every part of your flywheel.

Demand Generation Agencies 73

Demand Generation Agencies Demand Generation Demand Video Marketing 73

Aberdeen

APRIL 1, 2019

Mass email blasts have gone from engaging to spammy, leaving marketers to rethink how email fits into broader demand gen strategies. With quality intent data at your disposal, there are 3 key ways you can improve your demand gen strategies. Your demand generation efforts shouldn’t be static. Those days are long gone.

Intent Data 73

Intent Data Demand Generation Intent Demand 73

Webbiquity

MAY 3, 2022

Millions of workers across travel, entertainment, venues, technology, and event services had to pivot from panic as events evaporated, then fitfully returned. Virtual and digital services will be essential elements, not optional add-ons. Demand for podcasts has also increased. Is the worst of the pandemic storm now past?

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

PureB2B

DECEMBER 9, 2020

Demand generation and lead generation are essential for any company. Demand and lead generation are the lifeblood of any growing company. I'm going to walk you through what both demand and lead generation are, examples of them in practice, and help you consider if you should be focusing on one over the other.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62