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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

Treehouse Interactive just introduced a “talk it up” feature that embeds “share this” buttons in Treehouse-generated Web pages and emails. InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system. Here’s a quick and surely incomplete run-down of those I’ve seen recently.

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B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

Building demand for their unique point of view. Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos. Tags: Communications Communities Content Marketing Inbound Marketing Interactive Marketing PR Personal Branding ROI Social Media Social Networking. Tweet This! Share this on Reddit.

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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. “Demand generation&# is a better term, though still not precise. The “science&# of marketing automation / demand generation is well-established and readily available. Post this on Diigo.

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Best Marketing Strategy Insights of 2009

Webbiquity

How effective is demand generation software? Jennifer Laycock previews a free eBook from Valeria Maltoni featuring thoughts on marketing strategy and tactics from 12 online pros including Beth Harte, Christina Kerley and Matt Dickman. What strategies and tactics should you employ to maximize business results online? Well worth a read.

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Treehouse Interactive Refines Its Features and Targets Larger Firms

Customer Experience Matrix

Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. Treehouse has been quietly but steadily growing its business (up 30% this year), improving its product, and attracting more demanding clients. It has since added a connector for Oracle CRM On Demand.

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Content Curation in B2B Marketing

Online Marketing Institute

 Pure content creation is demanding. It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information. Tags: b2bmarketing longtailseo. Pure automation of content aggregation doesn’t foster interaction.

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Answered: 10 Questions About Website Redesign

Hubspot

Use images relevant to your text-only content and make sure to include ALT tags and captions that describe how the image relates to the topic. Video can be used to explain product features , showcase case studies and introduce industry-specific data. How important is the use of video in website design?