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The Best Training Resources to Get You Started With Marketo

SmartBug Media

Are you thinking about using Marketo for your marketing automation needs? Or maybe you’ve already decided to either switch to Marketo or implement Marketo as your marketing automation solution. However, with the right knowledge and tools, you can shorten the time it takes you and your team to learn the Marketo platform.

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How Do You Do Demand Generation and ABM at the Same Time?

Engagio

The rise of Account Based Marketing has sparked a great debate: should we do ABM or demand generation? The same goes for ABM and demand gen. The question that always follows is “so, how do you do demand gen and ABM at the same time?” Here’s Heidi: ( Watch the video in YouTube ).

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Jason Miller on Slaying Mediocrity

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. He has a global following of sales and marketing decision-makers built-in and deep expertise across digital, content, social media, and demand generation. Jason Miller, Marketing Director at CreativeX takes the hot seat on slaying mediocrity.

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Why We’ve Lost the Ability to Humanize the Customer Experience

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. He reminds us why the role of Customer Marketing is critical and how the great divide between demand generation and driving revenue growth from existing customers proves the SaaS model to be problematic. Catch all episodes here. Episode Summary.

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Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)

Customer Experience Matrix

As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. The tentative list is Unica , Aprimo , Alterian , and Neolane. But I’ve also been approached by some of the other demand generation specialists. Google and YouTube.)

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21 Tips & Other Impressions from the Marketo User Summit

The Point

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. From Marketo’s perspective, I understand the need to frame marketing automation in ever more mission-critical terms. Systems like Marketo can be used to remind sales reps (via sales alerts) of untouched or stale leads.

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Social Media In Demand Generation: Cracking The Mystery

Adobe Experience Cloud Blog

by Maria Pergolino So you bought into social media as a B2B demand generation channel. You built your company Facebook page, LinkedIn and Twitter accounts and you sat back and waited for the prospects to bang down your door. What went wrong? Am I Utilizing My Keywords? Who Do I Really Want To Reach?