Kabbage

NOVEMBER 9, 2016

Note: To make it easier to navigate this list, we broke it up into multiple categories. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content. Demand Gen Report.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

The Point

SEPTEMBER 6, 2011

All this presents real challenges for both demand generation and lead management. First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Next, iDirect sought out a partner to provide strategic counsel and advice on best practices.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

The Point

APRIL 8, 2010

When I went to my favorite e-newsletters, blogs, and online periodicals to change my email address, I discovered in most cases that I had no such option. Because we host our page on Marketo , the old information is pre-populated automatically for anyone who has previously opened one of our emails.

Demand Generation Agencies 100

Demand Generation Agencies Marketo Demand Generation Lead Nurturing 100

Martech

MAY 11, 2022

Get the daily newsletter digital marketers rely on. He explained that the transition from UA to GA4 is complex, even comparable to a Marketo migration. Rizzo continued by explaining that the impact of GA4 will be felt by marketing operations, demand generation, sales and senior leadership, to name a few.

Marketing Analytics Tools 67

Marketing Analytics Tools Allocation Privacy Marketing Automation Services 67

SpotMe Blog

SEPTEMBER 15, 2022

They’ll then more likely convince themselves to register for your newsletter or buy your product, for example. This will help you create targeted content that will be more successful. Content has to be useful for your target audience. What format and which distribution channels does my target audience spend the most time with?

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

thePoint

MARCH 16, 2021

Hubspot, Marketo, Eloqua), content development suite (e.g., Possible reduction of actual demand generation budget to cover those costs. For example, basic functions like sending out promotional emails or a newsletter are likely functions that require a low investment for a tool and training.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Automation Services Paid Search Agency 52

NuSpark Consulting

OCTOBER 28, 2018

. Demand generation is the process marketers employ to make clients want to buy their product or service. This differs from lead generation, which is intended to make people want information about your offering. Demand Generation Tactics and Techniques. A quality website is vital for generating demand.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Work Management Marketing Management 147

Televerde

SEPTEMBER 11, 2019

According to a Marketo benchmark analysis, “businesses that use marketing automation can grow their pipeline by 45%, enjoy 25% higher revenue, and allow sales reps to spend 22% more time selling.”. Always think in terms of developing the right message, targeted to the right person, and at the right time.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation De-duplication Automation 40

Webbiquity

JULY 12, 2016

Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. 1) Marketo. This tool enables you to create and send e-mail newsletter and service e-mails (such as transaction e-mails and event or date triggered e-mails). Google Review Count: 93,900.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

SmarkLabs

JUNE 12, 2023

Here’s a list of 10 leading platforms to consider for your platform: HubSpot : This tool excels in lead generation and allows businesses to create and automate detailed, personalized workflows. Remember the excitement when someone signs up for your newsletter? One example could be a dynamic landing page.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Adobe Experience Cloud Blog

JANUARY 21, 2016

We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions. So without further ado, here are five trends and predictions the Marketo marketing team identified for this year and how you can prepare for them: 1. Anastasia Pavlova, Demand Generation Programs.

Advertising Agencies 48

Advertising Agencies Account Based Marketing Planning Paid Search Agency 48

Adobe Experience Cloud Blog

JANUARY 12, 2016

Demand generation marketers spend their careers building out complex lead acquisition and engagement engines, but sometimes it’s good to take it back to the basics—way back–as in, back to the things we learned in kindergarten that still hold true in today’s marketing landscape. It’s all about the baby steps!

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Generation 48

Adobe Experience Cloud Blog

MARCH 4, 2016

It will be interesting to see if brands, that have other objectives for their content (like demand generation), will have to adjust their content strategies to incorporate Instant Articles as a “new” type of content or if it will simply be an extension of what they are already doing and have planned to in their editorial calendar.

Facebook 48

Facebook Content Marketing Planning B2B Thought Leadership 48

The Point

APRIL 30, 2012

This can be a useful option if some individuals want to continue to receive your newsletter, for example, but not Webinar invitations. Or if customers want to receive critical product updates, but not information on training classes.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

PathFactory

SEPTEMBER 15, 2021

Content is usually created and deployed through one-and-done, batch-and-blast experiences: chronological blog posts, segmented email blasts, regularly scheduled newsletters, and ads pointing to squeeze pages. For some marketing pioneers with advanced ABM programs, measuring which accounts land on a particular asset may also be a priority.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Adobe Experience Cloud Blog

OCTOBER 1, 2012

Marketo: What are your top tips for a company to build an engaging and well optimized LinkedIn business page? Marketo: In your book you discuss the importance of utilizing LinkedIn groups versus Facebook fan pages, can you touch on this? Marketo: What are the top tips that you give businesses to get new followers on their company page?

Lead Generation 48

Lead Generation Linkedin Optimization Tips 48

Ambal's Amusings

FEBRUARY 18, 2010

That’s equivalent to the batch and blast newsletter sends of old when companies hoped their messages would land in the inbox of someone who might be a potential customer. The most effective inbound marketing program is one that maximizes reach and online presence in the venues most likely to be trafficked by your target audience.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Adobe Experience Cloud Blog

MARCH 28, 2017

Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation. Your prospects and customers don’t want to be targeted with disruptive and annoying advertisements. They want to engage with quality content that educates, entertains, or inspires them.

Promotion 48

Promotion Webinar Metrics Marketing & Strategy B2B Thought Leadership 48

Adobe Experience Cloud Blog

MARCH 1, 2019

Demand generation and thought leadership are both terms you need to know if you’re a B2B marketer. I speak with dozens of CEOs and CMOs every week, many of whom will also admit they don’t have a full grasp on demand generation or thought leadership. What Is Demand Generation? What Is Thought Leadership?

Thought Leadership 134

Thought Leadership Demand Generation Agencies Demand Generation Demand 134

KoMarketing Associates

JULY 24, 2018

And even mighty Marketo earned itself 34 percent more leads by testing the length of their forms. Generally, the fewer fields you have on a form, the better. This could be a genius little lead-generation device for an email marketing company or an agency. How many fields should your forms have? More on that in a moment.).

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

Adobe Experience Cloud Blog

JANUARY 11, 2013

To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic. You may also want to do this through paid promotions, including content syndication, Google Adwords or other paid search marketing, email sponsorships, newsletter sponsorships and more.

Paid Content 48

Paid Content Promotion Banner Ads B2B Thought Leadership 48

SnapApp

OCTOBER 18, 2018

In fact, according to BrightTALK , 80% of marketers report that their demand generation efforts are only slightly or somewhat effective. Leads indicate potential customer interest in your product or service either from filling out a form, signing up for your email newsletter, downloading your white paper, etc.

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. The act of using content to generate demand for a complex sale is a long-term proposition. via Beth Harte).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Vidyard

APRIL 27, 2015

Back to that new product video with a million views – how many of those viewers are actually in your target audience? If you’re a company selling software to large enterprises and most of the video views are coming from consumers or small business owners, how valuable was that video to your business objectives?

Video Marketing 50

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 50

Ambal's Amusings

MARCH 18, 2010

50 newsletter signups (potential leads). They were generated from 2,174 Playbook downloads that resulted from dozens of blog post references, hundreds of Tweets, a press mention and the strong traffic pull, credibility and reputation for content value that Junta42 has established over the last few years. Marketo's Modern B2B Marketing.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Not a sophisticated strategy, but referrals were obviously effective and this was a time before the demand generation marketer even existed (at least under that moniker). and his reply was something to the effect of “You start by calling your friends and family.” Sound familiar? You’re not alone.

Work Management 48

Work Management Marketing Management Lead Scoring Lead Ranking 48

LEADership

SEPTEMBER 17, 2013

For the rest, offer bite-sized nuggets of information at sensible intervals and every once in a while, send out a newsletter or quick recap type of communication with links to the more detailed content pieces. Jon Miller, VP-marketing at Marketo Inc., HAVE A UNIQUE, CUSTOM PLATFORM OF COMMUNICATION.

B2B Thought Leadership 40

B2B Thought Leadership Top of Funnel Work Management Marketing Management 40

Ambal's Amusings

OCTOBER 15, 2009

Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Marketing and Sales Alignment – Marketo eBook (New!). She provides quality content and newsletter services for global executive coaches at ContentforCoachesandConsultants.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

JANUARY 6, 2009

Finding out that most of what marketing calls “leads” are not really sales leads reinforces the sales team’s impression that marketing-generated prospects are not worth their time. Done well, lead nurturing can lead to much more efficient and effective demand generation. Match your content to buying stages.

Lead Nurturing 48

Lead Nurturing Sales Qualified Leads Marketing Qualified Leads Leads 48

Adobe Experience Cloud Blog

NOVEMBER 2, 2010

Based on my work with Marketo clients, I wanted to share some best practices for trial nurturing that can easily double trial conversion rates. Adding them to your email newsletter is a big improvement: you stay in touch with them, but it will not make their trial successful. Lead Nurturing for Trials.

Conversion Rate 48

Conversion Rate Lead Nurturing Conversion Optimization 48

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). This led me to introducing the Marketo Lead Management platform to help us automate and manage our leads.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Ambal's Amusings

SEPTEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. It’s especially important for demand generation, where we have such a short time/space to capture our audiences’ attention. You fine tune and target your conversations so that they hit home with the right person at the right time.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Adobe Experience Cloud Blog

AUGUST 9, 2011

Also use this for other relevant offers or to drive sign-ups to email newsletters, ‘likes’ in Facebook, etc. Optimizing Landing Pages – Why Testing Is Critical was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. . • Fulfillment – Email the white paper to ensure proper tracking and prospect email address.

Landing Pages 48

Landing Pages Optimization Fulfillment Forecasting 48

Adobe Experience Cloud Blog

AUGUST 16, 2011

Targeted email marketing is a powerful and extremely effective way to connect with prospects and current customers. Through email, marketers can employ various strategies such as discounts, content offers and newsletters to keep audiences informed and able to raise their hand for select offers. E-mail Marketing.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Paid Search Agency Automation 48

SnapApp

APRIL 4, 2018

And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . These folks usually download a whitepaper, fill out a form or sign up for a newsletter. Common tool used: Marketo. . #3: Common tool used: Marketo. . #4:

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Heinz Marketing

MAY 28, 2021

Your marketing team has spent countless hours strategizing, building up your database, identifying target accounts, developing content and messaging for buyers in your market, and campaign planning. You could also organize content by type: newsletters, events, blogs, videos, resources, announcements, product updates, etc.

Marketing Automation Services 120

Marketing Automation Services Opt-out Opt-in CAN-SPAM 120

Heinz Marketing

FEBRUARY 8, 2021

The account-based revolution isn’t over. There’s a reason why everybody has adopted account-based, but traditional demand generation is fishing with a net, whereas account-based marketing is fishing with a spear. People know Jon Miller as the co-founder of Marketo , but his OG status goes beyond that.

Account Based Marketing 112

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 112