markempa

APRIL 19, 2010

It's important to think of lead generation as a process, rather than an isolated event, or a series of campaigns. A process can be continually improved through ongoing testing and refinement and will generate higher quality results more cost effectively (i.e. reduce expense-to-revenue ratio) and improve overall ROI.

Lead Generation 120

Lead Generation Process Generation Leads 120

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Step 3: Negotiate with top partners.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

DealSignal

AUGUST 3, 2023

The best email marketing campaigns target the right audience with engaging, personalized emails at the right time. For example, suppose you want to target contacts in Information Technology with an email about security but send the email to everyone in IT – most of the audience will dismiss it. The data used in them can vary greatly.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

The Point

JANUARY 21, 2014

Both click-through and response rate increased by 25 percent, even though the previous campaign had been one of our top performers. The number of leads was so impressive it gained the attention of Executive Staff. Shortened body copy text. Added bullets to emphasize key learnings. Clarified the call to action.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Campaigns Marketo 100

Metadata

OCTOBER 19, 2022

Playbooks are ready-built templates designed to help marketers build the best lead generation and brand awareness campaigns using Metadata. The DEMAND Community is a valuable network for marketers to turn to for tactics and strategies, peer support and networking. . response rate and a 95% sentiment score.

B2B Marketing 52

B2B Marketing Demand Marketing Analytics Tools Paid Search Agency 52

The Point

JULY 23, 2012

Of course, in the real world – a world of sales quotas, quarterly revenue goals, and impatient investors – not all stake-holders, especially salespeople, are interested in the notion that the most effective lead generation strategy is a long-term proposition.

Demand Generation Agencies 100

Demand Generation Agencies Sales Qualified Leads Leads Lead 100

Lake One

JULY 1, 2020

We’ll get into the specific tools shortly, but regardless of which tool you end up using, LinkedIn targeting is simply unmatched. This makes it incredibly easy to find specific people for the purposes of account based marketing. Building an account list. The ads will display in the newsfeed of your targeted accounts.

Account Based Marketing 67

Account Based Marketing Linkedin Marketing & Strategy Marketing Strategy 67

The Point

JUNE 11, 2010

Learn more in Spear’s newest white paper : “Top 10 Tips For Lead Nurturing Success: How to Get the Most From Your Lead Nurturing Program, and How to Plan for Success if You’re Just Getting Started.”. 10 Best Practices for Lead Generation & Pipeline Acceleration. Download your copy of the white paper here.

Lead Nurturing 100

Lead Nurturing Paper Marketing Automation Services Tips 100

DiscoverOrg

FEBRUARY 19, 2016

Here at DiscoverOrg, supporting outbound sales and marketing lead generation through accurate data and comprehensive sales intelligence is core to our business. Lead Generation & the Importance of Good Contact Data. However, this doesn’t mean that tried and true Outbound marketing has gone to the wayside. Or does it?

Account Based Marketing 120

Account Based Marketing Lead Ranking Paid Search Agency ABM 120

Cintell

MARCH 10, 2016

Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. Focuses messaging; increases precision of targeting. SiriusDecisions). Improves sales productivity.

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

The Point

JANUARY 13, 2015

As a B2B agency , our firm creates and executes dozens of email campaigns every month, and that experience tells me that a large percentage of B2B marketers, even at companies that otherwise do a very sophisticated job at demand generation , fail to measure or compare email campaign performance using any metrics other than opens and clicks.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

The Point

JANUARY 27, 2016

Demand Gen Report just published “ Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance ,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact. the company is generating the wrong type of leads.

Lead Nurturing 100

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 100

The Point

SEPTEMBER 16, 2010

I wrote recently in this space about the recent resurgence of direct mail as a viable outbound component to an integrated demand generation strategy. Most of that resurgence is due to the benefits of using direct mail on its own merits, but there’s another factor: the greatly diminished effectiveness of rented email lists.

Opt-out 100

Opt-out Opt-in Response Rate Demand Generation 100

SalesIntel

AUGUST 14, 2023

To ensure a successful paid ad strategy, start by understanding your ideal customer profile (ICP) and target personas. Utilize various data sources and tools for account-based marketing to identify and define your audience precisely. Observe the response rates, the level of engagement, and the feedback received.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

Customer Experience Matrix

SEPTEMBER 1, 2010

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. 16% % firms w/lead to first call conversion > 50% 48.7%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Webbiquity

FEBRUARY 7, 2019

Lead generation is always challenging, so it’s great to have a helping hand. When you contact and nurture a potential lead pool, it’s important to identify the most engaged prospects from that pool. You can then focus on the most engaged prospects and take necessary actions to convert those leads.

Lead Generation 258

Lead Generation Sales Qualified Leads Marketing Qualified Leads Lead Ranking 258

Terminus

OCTOBER 29, 2021

and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A A pilot campaign that generated six opportunities and two sales from 21 target accounts. This is simply not true.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Marketing Insider Group

JULY 6, 2010

First, social media can reach a different target audience than email. A recent study by GetResponse showed that adding social sharing in an e-mail increased click-through rates by 30%, adding a twitter share option increased response rates by 40% and adding as many as three sharing options increased response rates up 55%.

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Vidyard

NOVEMBER 6, 2018

Winner: Act-On Runners-Up: Gordian, IR (Integrated Research) Honorable Mentions: Mulesoft, Smashfly Act-On originally started with video as a way to offer on-demand webinars for lead generation. But as they say, webinars are simply the gateway drug for a broader video strategy! But what about those Video Selling award winners?

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads?

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

The Point

SEPTEMBER 29, 2011

When sales teams need marketing to help them make their numbers, the natural response is to go fishing for hot leads.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Leads 100

Leadspace

MARCH 8, 2018

The results, among other things, were a 20% increase in the numbers of Marketing Qualified Leads generated, and another 20% increase in sales connect rates. Leadspace allows us to build out queries for net-new data and visualize and splice and dice it in any way we want.”.

Lead Ranking 54

Lead Ranking Marketing Automation Services Marketing Management Marketing Qualified Leads 54

Webbiquity

OCTOBER 16, 2018

Forbes reports that “direct mail’s response rates are actually anywhere from 10 to 30 times higher than that of digital.” Partners are defined, in this context, as any non-competing organization that appeals to the same target market you do. ” Not just any direct mail, though.

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

The Point

DECEMBER 23, 2011

For most B2B marketers, information offers like white papers, case studies, and analyst reports strike an effective balance between response rate and lead qualification. This post is adapted from the Spear white paper: “ How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers.”

Enterprise Management 100

Enterprise Management Lead Qualification Case Studies Case Study 100

Vidyard

NOVEMBER 6, 2018

Winner: Act-On Runners-Up: Gordian, IR (Integrated Research) Honorable Mentions: Mulesoft, Smashfly Act-On originally started with video as a way to offer on-demand webinars for lead generation. But as they say, webinars are simply the gateway drug for a broader video strategy! But what about those Video Selling award winners?

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Marketing Insider Group

OCTOBER 26, 2010

It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. As a marketing professional, I am not proud of our reputation as SPAM-ers. As a consumer, I’m fed up. I refuse to answer cold calls at work or home.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Leadspace

AUGUST 16, 2017

Over the past few years, we’ve seen trends emerge that challenge many of the traditional ways we think about demand generation. A great illustration of this movement was the latest SiriusDecisions “Demand Unit Waterfall” , released just a few months ago, which essentially redefines the definition of a B2B buyer.

Marketing AI 54

Marketing AI Work Management B2B Marketing Marketing Management 54

The ROI Guy

DECEMBER 7, 2012

The Alinean team worked with OpenText to create the Enterprise Content Management Interactive White Paper, delivering a completely personalized, compelling and value-focused content to help fuel demand generation campaigns, to create better response rates and drive incremental sales opportunities, and help buyers answer "Why Change?"

Enterprise Management 40

Enterprise Management Work Management Marketing Management Demand Generation 40

Vidyard

NOVEMBER 6, 2018

Act-On originally started with video as a way to offer on-demand webinars for lead generation. This exceptional marketing team is using video in creative ways to fuel the success of digital marketing, demand generation, brand, and social media programs. Winner: Act-On. Runners-Up: Gordian, IR (Integrated Research).

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

NetLine

JANUARY 23, 2020

From increasing conversion rates to measuring content performance, he has plenty of wisdom to share when it comes to nurturing a lead. Nick was kind enough to share some of his most effective marketing strategies to help B2B marketers like you tackle demand generation.

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

Vidyard

NOVEMBER 6, 2018

Act-On originally started with video as a way to offer on-demand webinars for lead generation. This exceptional marketing team is using video in creative ways to fuel the success of digital marketing, demand generation, brand, and social media programs. Winner: Act-On. Runners-Up: Gordian, IR (Integrated Research).

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Marketing Insider Group

DECEMBER 1, 2010

Lists became “tired&# as response rates drops. Not just a little more, we sent tons of email and cold calls and then we added even more. Cross-sell. The result of all this was redundancy like B2B marketing has never seen before. “The best laid plans…&# We did not plan for this.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Inbox Insight

NOVEMBER 26, 2018

But is that enough to guarantee effective B2B demand generation? Ready to build a better demand generation strategy? Don’t ignore the early stages of the demand generation process: advertising is a great way to raise the profile of your brand and the problems your products can solve. Get reading!

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Top of Funnel Paid Content 56

The Point

DECEMBER 16, 2011

It was only a few years ago that I would have told any client who asked (and many did) that it was never a good idea to purchase an email list, and that moreover, any list of email addresses that was available for purchase was by definition compiled through nefarious means and not worth the risk. That was then.

De-duping 100

De-duping Buy InsideView Broadcasting 100

Industrial Marketing Today

OCTOBER 2, 2010

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. Are you targeting final decision makers, users and/or influencers? WHAT : What do you expect your list to do? According to SirrusDecisions research, the B2B buyer receives 20.3

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Vidyard

MAY 18, 2017

The second is once they’ve come inbound, identifying those leads and offering them something that they’re willing to give up their information for, and finally, once they’re a known, identified lead, is nurturing and educating them to get them ready to be handed off to sales. Turning Viewers into Prospects.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

Adobe Experience Cloud Blog

DECEMBER 7, 2009

This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. Tips include how to write effective copy, what to know about email clients, how to create effective subject lines, and how to target messages through segmentation. Social Web Analytics. Marketing [M.O.]

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48