[Confessions of a Marketer] Apple Mail Privacy Protection (MPP): Webinar Recording + QA


Apple’s Mail Privacy Protection news continues to be a source of confusion, questions, and more for email marketers like you. So, we took your questions to a roundtable of email experts to get the answers you need to move forward.

Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection


Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. It’ll affect everything from email analytics and deliverability to email strategy and design in a significant way.


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Real Time Banter with Chad White: What you need to know about Mail Privacy Protection (MPP)


This June, Apple announced a new feature that is shaking up the email marketing world: Mail Privacy Protection. Set to launch in the fall with iOS 15, Mail Privacy Protection (MPP) gives Apple Mail users more control over the data shared with companies sending them email.

5 Tips to Prepare Your Email Program for Mail Privacy Protection (and Still Be Successful)


As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Quickly see if a large percentage of your audience will have access to the new privacy option.

What Apple’s Mail Privacy Protection Means For Email Marketers


Apple announced its iOS 15 updates in June, and the email marketing community was sent into a panic frenzy. While the updates were celebrated by Apple as part of their “legacy of privacy leadership”, it still means there will be some big changes ahead for email marketers.

Apple’s Mail Privacy Protection: What This Means for Email Marketers and How to Prepare Now


Apple just kicked off their annual Worldwide Developers Conference (WWDC 2021) yesterday, and the email community has been abuzz ever since. Three words: Mail Privacy Protection. Because of this, you may not be able to tell who opened your emails and when via Apple Mail.

Introducing the Apple Audience Report: How Many of Your Subscribers Use Apple Mail?


Have you heard of a not-so-little thing called Mail Privacy Protection ? When Apple Mail users opt in to that, it prevents email senders from seeing who opens, time of open, geolocation data, and the specific device used. Already use Litmus Email Analytics frequently?

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2021 Email Trends to Date and Predictions for the Future: Webinar Recording + Q&A


Privacy & trust. For example, we have separate teams for email strategy, build and execution, and results & analysis. Go agile with email marketing. Plus, view our agile email workflow chart for reference. Get more insights on email performance visibility.

Data Privacy,Protection and Compliance from Silverpop Amplify


A key takeaway from the event — to be an effective marketer, the goal is not only to send customer-focused emails, but to report and show that marketers are adding to their company’s bottom line. I had the opportunity to deliver a session today focused on data privacy, compliance, international data regulations, and the upcoming Canadian Anti-Spam Legislation (CASL ). Today was another great day at Silverpop Amplify 14 #SPOP14.

Email Deliverability Quarterly: ISP Performance Feeds, Validity Acquires 250ok, and More


Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes.

Email Deliverability Quarterly: Return Path Acquired, CCPA Update, Yahoo-AOL Merged, and More


Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Deliverability Services team at Oracle Marketing Cloud Consulting (OMCC) shares the latest news and tips for what to watch out for.

What Apple’s privacy changes mean for your deliverability


You’ve probably heard about Apple’s latest privacy changes taking effect in September. Apple’s new OS will have a significant impact on email senders. For anyone using the Mail app to view their emails, all open tracking pixels will be automatically loaded , causing open rates to become even more inaccurate and unreliable. Privacy is paramount, and we aren’t advocating that senders are entitled to a recipient’s open data. Try ConvertKit's deliverability in action.

Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?


Email analytics are powerful… and also dangerous. That’s why looking at email metrics holistically is important. Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact. The danger of email analytics. Healthy email list.

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Is Your Email Program Health Great or in Need of Help? [Checklist]


You might know this stat by now: Email marketing’s return on investment (ROI) is an average of 36:1. But to maximise just how much of a return you get out of your email program, you need a healthy one that’s firing on all cylinders. When to do an email marketing check-up.

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Holiday Email Planning: 4 Reasons to Start Now (and Breathe Easy)


So here’s your friendly reminder that it’s time to start thinking about your holiday email planning. When do marketing teams start holiday email planning? If you hadn’t given much thought to your year-end email strategy before today, you aren’t alone.

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Prepare for the Future of Email Insights and Analytics: Webinar Recording + Takeaways


Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Start tracking Email Quality Score.

Email Deliverability Quarterly: Gmail Spam Filter Changes, SparkPost Acquires eDataSource, and More


Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes.

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20 Email Metrics & KPIs to Measure Success and Drive Action


Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful.

Predictions for the Future of Email Marketing: Why It’s Time to Embrace Stricter Privacy Laws


Does your marketing team fear tighter privacy laws? The truth is, tighter anti-spam regulations force brands to implement tactics that have been email marketing best practices for a long time anyway. Better email experiences for everyone.

18 Subject Line Tips from Experts to Win Email Opens


People are changing—and your subject lines have to adapt to rise above the busy inbox and win those coveted email opens. But not just any email opens. Even for someone like me who’s been doing email marketing for over a decade and now does content for a living.

An Introduction to the EU Global Data Protection Regulation

Higher Logic

If you send email or maintain a user database and have any members, customers, or prospects in the European Union, you’ve probably heard about the Global Data Protection Regulation (GDPR). Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years. Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer.

The Ultimate Guide to Preview Text


In email, your first impression is made up of three parts: the sender or from name, the subject line, and the preview text. Everyone remembers the from name and subject line as your email service provider (ESP) won’t let you send an email without them.

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Privacy Report 2020


The second decade of the 21st century is shaping up to become known as The Privacy Decade. One thing these regulations have in common is that they don’t restrict their data privacy requirements to emails sent from within their borders. If your emails are sent to subscriber inboxes within any of these states, you are deemed culpable for those violations and can be subject to hefty fines. Accepting this and working with it is the best tactic for any email marketer.

Eloqua Alert: Apple privacy update kills open rate

Eloqua Tips and Tricks

Eloqua Alert: Apple privacy update kills open rate. Eloqua Alert: Apple’s email privacy announcement means you need to rethink your email strategy. What is Apple’s latest privacy announcement? What are the implications of Apple Privacy for sending Eloqua email?

Who cares about open rates?


Email open rates have always been a controversial topic matter. We all want to know what we need to do to make our emails better, more effective, and lucrative. So all marketers care about email open rates. An open can be tracked in an email because they include a tracking pixel.

12 Days of Data Health Analysis


How many good emails do I have and how many are at risk for being undeliverable? Which contacts are subject to data privacy protection laws? The data health analysis can identify the duplicates within your contact database beyond just looking at email. com and Joe@XYZ.com and Joe moved jobs from XYZ to ABC, the DHA will identify them as a duplicate even though the emails are different. Day 5: Email Risk. Day 6: High-Risk Emails.