Zoominfo

APRIL 16, 2019

This is the reality of email marketing today. As such, it’s crucial to understand best practices that can help you improve email deliverability and compete in an environment where much is outside your control. But as every marketer can attest, this is something that’s hard to predict. Job functions. Industries.

Deliverability 233

Deliverability Zoominfo Top of Funnel Buyer Personas 233

SendX

APRIL 22, 2021

With a 45-to-1 ROI (return on investment), email newsletters are among the most effective tools for generating sales in e-commerce. However, if you haven't been seeing the results you want from your email marketing efforts, then it's time to tweak your strategy. Who are you writing the emails for? Tons of it!

Newsletter 352

Newsletter Practices Best Practices Deliverability 352

Litmus

OCTOBER 18, 2024

In theory, email signup is a simple formality before you get to the good stuff of email marketing. What seems like a straightforward action comes with decisions that can impact your email deliverability and performance, though. What is the single opt-in process? What is the double opt-in process?

Opt-in 109

Opt-in Deliverability Opt-out CAN-SPAM 109

Optinmonster

APRIL 24, 2024

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? Email marketing is one of the best ways to engage with visitors and turn them into customers. And it all starts with a stellar email list. At OptinMonster , email opt-ins are the core of our work.

Opt-in 118

Opt-in Opt-out CAN-SPAM Deliverability 118

SendX

MARCH 23, 2021

In this post we’re going to look at several email marketing terminologies around the world of email marketing. Email is still one of the best performing marketing channels there is. To understand how powerful it is, know this—Email gets more conversions than any other marketing channel.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Management 195

SendX

FEBRUARY 16, 2021

Email marketing is one of the most stable and effective ways for business owners to drive conversions and raise brand awareness. However, marketers have to remember that most of their competitors try to leverage the full potential of email marketing as well. What is Email Optimization?

Optimization 291

Optimization Tips Deliverability CAN-SPAM 291

SendX

JUNE 24, 2020

Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures. Popularity of Email Marketing.

Statistics 195

Statistics Email Marketing Open Rate Marketing Automation Services 195

Single Grain

JUNE 23, 2023

Email marketing remains one of the most powerful tools for businesses to connect with their audience and drive conversions. However, achieving high open rates can be a challenge – it often requires revamping your email marketing strategy.

Open Rate 97

Open Rate Email Marketing Marketing Strategy Marketing & Strategy 97

Salesforce Marketing Cloud

AUGUST 15, 2024

From November 21 through 27 our customers sent a record-breaking 54 billion messages on the Marketing Cloud platform. Expert Advice From Trailblazers Email opens were down an average of 4.9% This tells us the additional volume doesn’t actually help in driving engagement rates. Last year was no exception. billion sends.

Email Marketing 115

Email Marketing Planning CAN-SPAM Deliverability 115

Outreach

AUGUST 24, 2021

Our working lives revolve around email: many of us check it as soon as we wake up. Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences). What is Email Open Rate?

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block.

Deliverability 111

Deliverability Work Management Marketing Management Marketing AI 111

Litmus

JUNE 8, 2021

Apple just kicked off their annual Worldwide Developers Conference (WWDC 2021) yesterday, and the email community has been abuzz ever since. It prevents] senders from knowing when they open an email, and masks their IP address so it can’t be linked to other online activity or used to determine their location.”. How will it work?

Privacy Protection 145

Privacy Protection Privacy Email Marketing Open Rate 145

Litmus

JANUARY 25, 2022

This is especially true for email marketers as we continue toward a privacy-focused world. Keeping customers who have signified they want to receive emails from your brand engaged and subscribed is essential for business. Open rate can also give you insight into your historical brand presence. Unsubscribe rate.

Email Marketing 108

Email Marketing Click Rate Open Rate CTR 108

ConvertKit

JULY 19, 2021

Whether you’re a musician or an author, a blogger or an artist, email is the secret sauce to owning your audience and making a passion project your full-time hustle. While deliverability may sound like an algorithm with built-in metrics for success, there’s more than one way to reach the inbox and engage subscribers. Pullquote. (21:42)

Deliverability 105

Deliverability Privacy Open Rate Opt-out 105

Optinmonster

APRIL 11, 2024

Do you want to improve your email deliverability rates so that more of your subscribers will receive your email marketing campaigns ? of marketing emails never make it to the recipients’ inboxes. That number comes from their testing of 15 of the top email marketing platforms.

Deliverability 105

Deliverability CAN-SPAM Work Management Domain 105

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. The email has a universal appeal. That’s another typical feature of a bulk email.

Blast Campaigns 221

Blast Campaigns Opt-out CAN-SPAM Click Rate 221

Zoominfo

APRIL 17, 2018

Marketing trends come and go all the time, but email marketing has stood the test of time and it seems as if it’s here to stay. Boasting an ROI of 4400%, or $44 for every $1 spent ( source ), email marketing remains the go-to channel for leading organizations. Why is email hygiene important? Keep reading.

Lead Ranking 224

Lead Ranking Lead Scoring CAN-SPAM Data Hygiene 224

ConvertKit

SEPTEMBER 29, 2020

DIY deliverability audit. Deliverability audit steps you can take on your own. Try ConvertKit's deliverability in action. In episode 18 of the Deliverability Defined podcast, Alyssa and I help you learn how to run a self-led deliverability audit. DIY deliverability audit. Jump ahead. Stay in touch.

Deliverability 105

Deliverability CAN-SPAM Validation Domain 105

ConvertKit

MARCH 15, 2021

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: November 2020. Delivery rate: 99.91%.

Deliverability 93

Deliverability Click Rate CAN-SPAM Open Rate 93

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways. Without further ado, here are eight vital steps.

Email Marketing 180

Email Marketing Work Management B2B Marketing Marketing Management 180

Zoominfo

DECEMBER 20, 2019

Should you be putting more thought into your cold email subject lines? Do you have time to read through a million examples of email subject lines to find the best ones? We sifted through top blogs to find the best email subject lines, plus some fresh, real-life examples from our own SMEs. People get so many emails.

CAN-SPAM 243

CAN-SPAM B2B Zoominfo Open Rate 243

Zoominfo

JUNE 26, 2019

You spend weeks developing your latest email campaign only to receive terrible results. Your bounce rate was astronomical and barely anyone engaged with the campaign. This is a marketer’s worst nightmare. A bad email reputation. 8 Steps to Improve Your Email Deliverability Rate. Keep reading.

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

ConvertKit

APRIL 26, 2019

You’ve done the work necessary to attract more email subscribers and entice them to sign up for your email list. You’ve created email opt-in forms that can be easily placed on your website and blog. Each lead magnet you’ve published has a corresponding landing page and email sequence connected to it.

Deliverability 93

Deliverability CAN-SPAM Click Rate Domain 93

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast. The email has a universal appeal.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Rev

JULY 15, 2019

Email marketing can be unpredictable. With no tried and true formula for success, email marketing strategies that work for one company might flop for the next. So how can we learn from our peers and competitors when it comes to the email marketing experience? Personalized emails really work.

A/B testing 114

A/B testing Email Marketing Marketing Analytics Tools Peer-to-peer 114

ConvertKit

MARCH 25, 2019

You’ve done the work necessary to attract more email subscribers and entice them to sign up for your email list. You’ve created email opt-in forms that can be easily placed on your website and blog. Each lead magnet you’ve published has a corresponding landing page and email sequence connected to it.

Deliverability 93

Deliverability CAN-SPAM Domain Click Rate 93

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. What has helped email become a valuable medium over time is its periodic evolution. That said, how much should one invest in email marketing? billion in 2023.

Budget Programs 130

Budget Programs Email Marketing Campaigns Marketing Budget 130

SendX

NOVEMBER 1, 2019

Besides that, it is one of the most profitable marketing channels. The 2018 DMA report says that the ROI for email marketing is 41.52 No wonder email marketing platforms are in high demand nowadays. Oh, no ingredients for the afternoon soup today?" USD for every 1.29 USD you spend.

Tools 45

Tools Deliverability Comparison Pricing 45

SmartBug Media

FEBRUARY 17, 2020

Imagine for a moment that email doesn’t exist. Instead, to market your business, you have to stand on a street corner talking to people who pass by. The same can be said for email delivery. This is where managing email deliverability comes into play, and in this blog, we discuss how to improve it.

Deliverability 106

Deliverability CAN-SPAM Opt-out Opt-in 106

SendX

JUNE 10, 2020

Most people around the world prefer to check their emails first thing in the morning. Because according to a report by Radicati , the active email users in America came out to be 3.9 While this is true that people might open the emails but will hardly click through your content. Top 5 Bulk Email Tools for 2020 1.

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195

Optinmonster

MAY 29, 2024

Over 25+ million websites use one of my marketing products to grow and compete with the big guys. million small businesses use us to drive their email marketing campaigns! I know a thing or two about how to grow and market a business. What is Email Marketing? What is Email Marketing?

Enterprise Management 105

Enterprise Management Work Management Email Marketing Marketing Management 105

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This happens when your subscribers opt in through a sign-up form.

Email Marketing 110

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 110

DotDigital

OCTOBER 5, 2021

During the busy festive seasons, even the most efficient marketers can expect to see greater variations in deliverability results than during quieter periods. Recipients are overwhelmed with email at this time of year, so may not engage with content as they normally would. Open rates.

Deliverability 97

Deliverability Analytics Eye-Tracking Click Rate 97

markempa

AUGUST 19, 2013

Tweet Earlier this year at MarketingSherpa Email Summit 2013 in Las Vegas, I had the chance to enjoy many conversations with my email marketing industry friends. What are some advantages and disadvantages of these areas of emphasis in email marketing? Loren McDonald : Email marketing is not “either-or.”

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. Navigate ever-changing email privacy regulations. So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy?

Lead Ranking 246

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 246

ConvertKit

JANUARY 14, 2022

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: September 2021. Delivery rate: 99.9%.

Deliverability 79

Deliverability Open Rate Click Rate Opt-out 79

Heinz Marketing

FEBRUARY 22, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing It’s no secret that business is tough right now. Your marketing budgets may be tight, or even non-existent. Maybe you’re putting a pause on your digital ads and relying on email for your next campaign. If that’s the case, that email needs to count!

Deliverability 85

Deliverability Ideal Customer Profiles Optimization Marketing Automation Services 85