article thumbnail

How We Rethought Our Email Marketing Automation Workflow and Nearly Tripled Email Open Rates

Act-On

So, we did a complete overhaul of our email marketing automation workflow and automated programs, which resulted in a near tripling of our email open rates, with a 2,900% increase in click-throughs. So it’s no wonder our open rates weren’t great! opt-out rate. We had to get more personalized.

Open Rate 219
article thumbnail

Five Ways to Improve Email Deliverability: Reaching More Inboxes

Webbiquity

Email deliverability matters, and improving it should be near the top of your agenda. Email Deliverability Explained. Put simply, email deliverability is the measurement defining the likelihood an email you send is going to be received by a recipient’s inbox. Email Deliverability Factors.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Email Open Rates: Which Benchmarks Matter Most?

Outreach

As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. What is Email Open Rate? Email Marketing Metrics Across Industries Email Open, Click, and Reply Rates Can’t Accurately Predict Customer Behavior Focus on Intents and Outcomes to Anticipate What Your Customers Will Do.

article thumbnail

7 Steps to Improve Email Deliverability

Zoominfo

As such, it’s crucial to understand best practices that can help you improve email deliverability and compete in an environment where much is outside your control. People will notice, and they will opt out. Send out a re-engagement campaign to anyone who hasn’t opened your emails in the past few months. Job functions.

article thumbnail

Deliverability terminology you need to know

ConvertKit

Deliverability terminology. Try ConvertKit's deliverability in action. In episode 17 of the Deliverability Defined podcast, Melissa and I define the deliverability terminology that anyone who sends emails should be familiar with in order to reach the inbox of their subscribers. Deliverability terminology.

article thumbnail

Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)

SendX

Some have seen as high as 2x more opens after moving to SendX and applying the techniques I am about to layout in this post. 2X more opens with a list size of 100k+ means a clear positive effect on your top line. You need enough folks to open the email and then engage with it. Bunch of them have list size of 100k+. Your Email.

Open Rate 160
article thumbnail

ConvertKit’s February 2021 Deliverability Report

ConvertKit

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: November 2020. Delivery rate: 99.91%. December 2020.