Martech

FEBRUARY 4, 2022

Each element in this table represents a factor that you need to consider to be successful in email. The elements are gathered into categories based on their relationships to one another, and the categories are designated as related to either Optimization or Deliverability.

Deliverability 112

Deliverability Work Management Marketing Management Marketing AI 112

DealSignal

SEPTEMBER 14, 2022

How B2B Data Quality Impacts Email Deliverability? Email marketing is critical to driving new lead generation and revenue growth. The best email marketing campaigns achieve higher performance by targeting the right audience with engaging, personalized emails that land in their inboxes at the right time.

Deliverability 52

Deliverability B2B Marketing Automation Services Lead Scoring 52

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. This post delves into ways to make sure your email campaigns bring the best results. What’s the Scoop on ROI for Email Marketing?

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

Versium

APRIL 1, 2019

Direct Email Campaign Best Practices. When you run direct email campaigns, you want to do it in a way that maintains or improves your online reputation and avoids being blacklisted or marked as a spam. Maintain your IP reputation and ability to send emails by using only validated emails.

Email Campaigns 84

Email Campaigns Practices Campaigns Best Practices 84

SmartBug Media

JANUARY 19, 2023

Read on to learn about Klaviyo’s attribution reporting, including key metrics, benchmarks, and examples. Klaviyo’s Shining Metrics The beauty of Klaviyo’s attribution reporting is that it gathers much deeper insights into the performance of email and SMS campaigns than your average email service provider (Mailchimp, Flodesk, and others).

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

Litmus

DECEMBER 19, 2023

Here are the top five most common email mistakes we see (and how to fix them): 1. Deliverability issues Did your email make it to the inbox in the first place? But if your emails don’t actually get to the inbox, your email marketing program won’t get much traction. Still, that’s a LOT of broken emails out there.

Email Marketing 95

Email Marketing Deliverability Paid Search Agency Display 95

SalesIntel

MAY 17, 2021

High deliverability does not happen by chance. The good news is that you can navigate the majority of deliverability levers on your own. If you have a higher-than-average bounce rate or just want to lower your percentage for better outcomes, here are several methods for lowering email bounce rate and improving email deliverability.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

DiscoverOrg

MAY 21, 2014

These best practices are important to any and all organizations utilizing outbound email marketing for lead generation. Over the years, marketers have amassed a plethora of knowledge surrounding email deliverability. To help combat spam email, domain owners register their domains and sending IP addresses with emailreg.org.

Deliverability 136

Deliverability Email Marketing Marketing Strategy Marketing & Strategy 136

Optinmonster

JULY 16, 2021

Are you looking for the best promotional email examples that you can use for your own business? Whether you need a promotional email template or you just need a bit of inspiration, you’re in the right place. 9 promotional email examples. How to write a promotional email. What Is a Promotional Email?

Promotion 140

Promotion Examples Landing Pages Click Rate 140

Valasys

AUGUST 6, 2021

Ever wonder how your emails got to the inbox? It is a known fact that email marketing has become the most effective form of marketing. But what if you don’t know how to improve your email deliverability rates? What is Email Marketing & Why Do You Need the Modern Email Deliverability Software Systems?

Marketing Budget 52

Marketing Budget Enterprise Management Marketing Automation Services Deliverability 52

Hubspot

MAY 25, 2021

Adopting this approach takes work, but this post shares how to get started with Agile marketing by explaining the process, sharing examples, and showing you how to automate your efforts. You may think this acceleration leads to sloppy deliverables and disappointment. Agile Marketing Examples. What is Agile Marketing?

Planning 99

Planning Examples Work Management Paid Search Agency 99

Litmus

NOVEMBER 30, 2023

Yet your beautiful email campaign may never actually reach the inbox. In fact, 70% of emails show at least one spam-related issue that could keep them from reaching the inbox. Email deliverability is a complicated, technical beast. This example from Readymag is crystal clear. It’s a lot of work.

Deliverability 110

Deliverability CAN-SPAM Opt-out Opt-in 110

Optinmonster

APRIL 24, 2024

Email marketing is one of the best ways to engage with visitors and turn them into customers. And it all starts with a stellar email list. At OptinMonster , email opt-ins are the core of our work. For just one example, our customer AdamEnfroy.com added 3,000 email subscribers each month using our onsite opt-in campaigns.

Opt-in 109

Opt-in Opt-out CAN-SPAM Deliverability 109

Webbiquity

APRIL 18, 2024

For example, if you are scraping contacts from LinkedIn , automation can help you automatically assign scores to these leads based on how close they are to your ICP and their engagement level. It involves comparing two versions of an email message to see which one performs better on a specific metric. Yes, it’s an ad.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Whale Pages

FEBRUARY 21, 2020

SaaS Email Marketing Strategies + Examples. “If planned and executed properly, email marketing can be one of your SaaS company’s biggest drivers of growth. At WhalePages we’ve signed up to many email newsletters in the marketing space. For example we subscribe to the Indie Hackers email.

Email Marketing 89

Email Marketing Examples Marketing & Strategy Marketing Strategy 89

SendX

MARCH 18, 2021

That means your email addresses should be updated and should be authentic. You want good email deliverability to reach your intended audience. Why it’s Dangerous to Buy an Email Database? Building an email database can be a long, arduous process, especially if your business sells a niche product.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

eDataSource

MARCH 6, 2019

Believe it or not, your deliverability is in the hands of your subscribers. Engagement, or how people interact with your campaigns, is critical in determining whether your messages land in the inbox or spam folder. Segmentation is one of the most effective tactics to engage your email recipients. Segmentation is Key.

Deliverability 53

Deliverability CAN-SPAM Marketing & Strategy Mobile Advertising 53

Martech

DECEMBER 22, 2023

What to do if customers aren’t receiving your confirmation emails by Greg Krehbiel. Learn strategies to overcome email blockers, improve deliverability and adapt to customer communication preferences. Beyond ‘click here:’ 4 rules for better email CTAs by Kath Pay. Get MarTech!

Deliverability 99

Deliverability Copywriting Outreach Verticals 99

PureB2B

MAY 30, 2022

In this article, we break down the best practices for cold email subject lines that will help you get more responses from great leads. For each best practice, we're also going to show you examples of subject lines that incorporate it. Why do Cold Email Subject Lines Matter? Brief subject line examples: [Name], interested?

Practices 62

Practices Examples Best Practices Open Rate 62

Litmus

JULY 8, 2021

To avoid the danger of incorrectly analyzing email performance, you must have an eye on the whole picture: Our Holistic Email Metrics Matrix shows that the response to an email campaign ripples outward, affecting your: Direct business impact in terms of revenue and leads generated, for example. add to cart).

Webinar Metrics 115

Webinar Metrics Deliverability CAN-SPAM Co-Registration 115

Litmus

JULY 30, 2019

It’s an email marketer’s nightmare: Your emails were delivered to the spam folder for a large chunk of your subscribers. It’s situations like these when many brands turn to deliverability monitoring tools and consulting services to fight deliverability emergencies. Back to the basics: Why deliverability matters.

Deliverability 42

Deliverability CAN-SPAM Tools Work Management 42

Salesforce Marketing Cloud

JANUARY 29, 2024

If someone’s been eyeing an item or left your website without checking out, it can send a follow up email. You can create personalized email campaigns with dynamic content adapted according to set criteria such as user preferences, access times, or user locations. It can also analyze email campaign performance.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Martech

AUGUST 3, 2023

How much can you afford to spend on a new email address? Let’s start with a very simple calculation: Value = revenue from emails ÷ deliverable email addresses For example, if your email program brings in $100,000 and you have 100,000 deliverable names on your list, each email is worth one dollar.

Lead Scoring 92

Lead Scoring Lead Ranking Deliverability Ad Exchange 92

Litmus

AUGUST 29, 2022

Picture this: you’ve crafted a brilliant email campaign with just the perfect messaging. Bad news: your email reputation might have taken a hit. Good news: you can fix your email reputation with these steps. In this blog, we’ll cover: What is email sender reputation? Each email sender has a sending domain.

CAN-SPAM 106

CAN-SPAM Deliverability Domain Lead Scoring 106

eDataSource

JULY 20, 2018

We believe that the minimum standard of acceptable inbox performance is 90% deliverability. Routinely, the best-managed email programs we see show inbox placement at 95% and better. But there are well-known brands whose deliverability runs well-below 90%, and also times when even the best inbox performers go off the rails.

Deliverability 44

Deliverability Marketing Management CAN-SPAM Vendors 44

ConvertKit

AUGUST 3, 2021

It’s important for senders to determine what action they want subscribers to take, and to use that as their key measure of success with their email marketing. For example, when you send an email, are you hoping to receive more podcast downloads? Replies are an excellent way to measure engagement and boost deliverability.

Open Rate 114

Open Rate Deliverability Click Rate Conversion Rate 114

Zoominfo

JUNE 26, 2019

You spend weeks developing your latest email campaign only to receive terrible results. Your bounce rate was astronomical and barely anyone engaged with the campaign. A bad email reputation. The best way to ensure the deliverability of your emails is to maintain a healthy email reputation.

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

Marketing Insider Group

AUGUST 4, 2020

For example, bring in the plan-do-check-act cycle as you: Define new work processes. In parts of the marketing department, such as Email Marketing, PDCA is often an integral part of how the team plans for customer outcomes, instead of just outputs. As a result, the team can’t improve from one campaign to the next.

Planning 348

Planning Lead Ranking Work Management Marketing Qualified Leads 348

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? What is an email checklist?

Deliverability 104

Deliverability CAN-SPAM Privacy Protection Churn Rate 104

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. The email has a universal appeal. That’s another typical feature of a bulk email.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Adobe Experience Cloud Blog

JANUARY 28, 2016

Author: Mike Madden Let’s get one thing straight: deliverability is sexy. It’s the only way your emails get seen, opened, and clicked on. And if you can increase your deliverability by even just 1%, it can have a significant impact on your ROI. Emails that soft bounce over and over again should be retired from future campaigns.

Deliverability 48

Deliverability Webinar Metrics Marketing & Strategy CAN-SPAM 48

Martech

OCTOBER 30, 2023

One thing to consider if you are having severe deliverability challenges is a double opt-in email. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand. This can be executed as a “welcome” email. We divide them into toxins and traps (see below).

Email Marketing 114

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 114

DealSignal

FEBRUARY 23, 2023

To better understand your audience and segment your email list, consider using a customer relationship management (CRM) system that captures valuable data such as demographics, industry, interests, and more. With this data, you can create targeted email campaigns that speak directly to your audience’s pain points, interests, and needs.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Optinmonster

DECEMBER 28, 2023

Instead, you can measure your email marketing campaigns through other important metrics: Number of email subscribers Click-through rate (CTR) Deliverability rate Unsubscribe rate Bounce rate Open rate The number of email subscribers is unique to a brand or how effective their email optin campaigns are.

Social Media 112

Social Media Email Marketing Social Marketing Marketing Budget 112

PureB2B

MAY 30, 2022

In this article, we break down the best practices for cold email subject lines that will help you get more responses from great leads. For each best practice, we're also going to show you examples of subject lines that incorporate it. Why do Cold Email Subject Lines Matter? Brief subject line examples: [Name], interested?

Practices 48

Practices Examples Best Practices Open Rate 48

Vision6

JANUARY 15, 2024

are raising the bar to ensure a more secure email experience by tightening down on spam checks. will require all email senders (that’s you!) to adhere to new guidelines, transforming email authentication and deliverability best practices from a nice-to-have to a MUST -have. As of February 2024, Gmail and Yahoo!

CAN-SPAM 59

CAN-SPAM Domain Deliverability Click Rate 59

SendX

DECEMBER 28, 2020

Email marketing tools have some attributes of a CRM tool but aren't the same. It is mainly designed to build an email list, launch email campaigns with the motive of driving sales. CRM and email marketing are related when it comes to reaching marketing goals in business. What are some examples of CRM tools?

Work Management 195

Work Management Marketing Management CRM Email Marketing 195