Heinz Marketing

JUNE 27, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing I’ve spent the better part of 2023 so far writing about email deliverability and optimization. But the weird thing was – our deliverability hasn’t always been bad. There are a lot of free tools out there that should be part of your testing process.

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ConvertKit

AUGUST 16, 2021

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: April 2021. The Deliverability Defined Podcast.

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ConvertKit

SEPTEMBER 22, 2020

Deliverability terminology. Try ConvertKit's deliverability in action. In episode 17 of the Deliverability Defined podcast, Melissa and I define the deliverability terminology that anyone who sends emails should be familiar with in order to reach the inbox of their subscribers. Deliverability terminology.

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DealSignal

JUNE 10, 2022

What is Email Deliverability and Why It Matters to B2B Marketers and Sales Teams? Yet, marketers have veered away from running large-scale marketing campaigns due to fears around email deliverability and issues with their marketing automation systems. To do so, you’ll want to understand email deliverability.

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DealSignal

JULY 5, 2022

How Can Marketing and Sales Teams Improve Email Deliverability? This is why it’s imperative to understand the following terms: SPF Authentication Process Sender Policy Framework (SPF) is a protocol that allows the domain admin to define the list of mailing servers being used. What is DMARC?

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PureB2B

MAY 30, 2022

Getting your emails delivered to the maximum number of subscribers is often seen as a big issue within companies and it is even possible to damage your email deliverability, when not done correctly – that’s why it is so important to follow the best practices. E-Mail deliverability means – which emails do make it to the subscriber’s inbox.

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Martech

FEBRUARY 4, 2022

The elements are gathered into categories based on their relationships to one another, and the categories are designated as related to either Optimization or Deliverability. You are also required to own the sender domain that your emails come from and include an Opt-out (Oo) for subscribers who want to stop receiving your emails.

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SendX

MAY 24, 2021

It is a process of obtaining sensitive information like data, passwords, credit card details, etc. If the domain is unprotected, malicious actors can pretend to be anyone: a company’s top-level executive, a vendor that the company is working with, or anyone else they see fit to use in order to successfully obtain information or money.

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SendX

MAY 24, 2021

It is a process of obtaining sensitive information like data, passwords, credit card details, etc. If the domain is unprotected, malicious actors can pretend to be anyone: a company’s top-level executive, a vendor that the company is working with, or anyone else they see fit to use in order to successfully obtain information or money.

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Delivra

AUGUST 3, 2021

What is Deliverability? Email deliverability is how you measure the success of your emails reaching the inbox without bouncing or being marked as spam. If you have issues with high bounces, flagging spam filters, or low engagement, you may have email deliverability issues. Do you have a deliverability problem?

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DealSignal

SEPTEMBER 14, 2022

How B2B Data Quality Impacts Email Deliverability? Most marketers are concerned about bounce rates beyond 5%-10%, as high bounce rates quickly degrade marketing campaign performance, or worse, it can put their marketing automation system or email domain at risk. Let’s explore the best practices of using B2B data in email marketing.

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DiscoverOrg

MAY 21, 2014

Over the years, marketers have amassed a plethora of knowledge surrounding email deliverability. We, at DiscoverOrg, are particularly interested in these best practices since email marketing is such an essential aspect of our lead generation process. Step 1: Set-Up an SPF Record at the Domain Level. What is an SPF?

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ANNUITAS

MAY 17, 2016

Last week at the Atlanta Eloqua User Group Meeting, email deliverablity and privacy expert, Chris Arrendale of InboxPros , shared his knowledge on deliverability and privacy essentials. Email deliverability is one of those things that you can never know too much about and Arrendale knows more than enough and loves to share.

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Circle Studio

JUNE 21, 2018

But without giving proper attention to deliverability, sometimes even relevant, permission-based emails can get filtered out of subscribers’ inboxes. Deliverability is the term used to classify the percentage of emails that actually make it into the intended recipients’ inboxes. Focus on engaged subscribers.

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Webbiquity

SEPTEMBER 27, 2019

Though it’s a somewhat time-consuming process, the insights you’ll gather after performing an audit are worth the effort. An email audit is extensive examination of email marketing processes to evaluate their effectiveness. Step #1: Evaluate the Content Creation Process. What is an Email Marketing Audit? IP Address.

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Litmus

NOVEMBER 30, 2023

Email deliverability is a complicated, technical beast. While there are a few best practices that are tried-and-true to improve your deliverability (please, please don’t buy an email list!) While many factors affect your deliverability, spam traps are one of the biggest and most misunderstood of them all.

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Act-On

OCTOBER 4, 2023

These are the types of observations that can lead to new standards and processes across your team that you wouldn’t have come up with otherwise. Easily spot deliverability failures in customizable charts Deliverability is the lifeblood of your email marketing campaigns. Every audience is unique. AI to the rescue!

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Martech

DECEMBER 27, 2023

Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. It both enhances the human touch and positively influences email deliverability algorithms. Business email address Subscribe Processing. No wonder many companies go for automation.

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ConvertKit

DECEMBER 3, 2019

My name is Alyssa Dulin and I’m the Deliverability Lead here at ConvertKit. Before we dive into what my role entails, let’s define deliverability. There are two terms that are often used interchangeably, but actually have different meanings: delivery and deliverability. This process is referred to as delivery.

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Vision6

JANUARY 15, 2024

to adhere to new guidelines, transforming email authentication and deliverability best practices from a nice-to-have to a MUST -have. SPF allows you to list all the IP addresses that are authorised to send an email on behalf of your domain. Set up your domain in your Vision6 account and it will automatically configure SPF and DKIM.

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ANNUITAS

MARCH 5, 2013

However, most marketers don’t think about email deliverability and what that means to the ROI of their demand generation programs when creating them. What does deliverability mean for a B2B marketers? Deliverability enables you to measure open and click statistics, and from there, track activity to closed revenue.

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markempa

NOVEMBER 18, 2013

Tweet Just when you thought you had this whole deliverability thing down, another challenge rises to the surface. The tabs seek to make email a less overwhelming process for users. In the B2B marketplace, you’re dealing with deliverability to in-house email platforms, so this won’t be an issue, right? Promotions: deals, offers.

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Martech

OCTOBER 30, 2023

One thing to consider if you are having severe deliverability challenges is a double opt-in email. For starters, there’s the Domain Name System (DNS), known as the phonebook of the internet. The DNS maps a domain name to the IP address hosting the website and the IP sending mail for a particular entity with a different domain name.

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DealSignal

MAY 22, 2024

#1 Use the right tools AI technology Email senders LinkedIn automation Power dialer #2 Tune the infrastructure Domains Warmup of domains LinkedIn Outreach #3 Copy and Content The importance of the data In Conclusion CEO Outreach: How to scale it?

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Zoominfo

APRIL 5, 2023

In fact, according to our research, nearly 80% of the Fortune 500 use more than one email domain or address pattern, and more companies are following their lead every day. ZoomInfo’s analysis found that Deloitte alone uses 23 different email address patterns and more than 50 domains.

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DiscoverOrg

MARCH 12, 2019

And I have not even mentioned the “D” word yet: daunting and difficult email Deliverability. As the name suggests, it is the “ reputation associated with your email sending behavior ” – specifically, your IP address and domain. Sender Score – Monitoring the overall health of our IP and sending domain.

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Optinmonster

JUNE 14, 2024

Email scrubbing is the process of removing unengaged subscribers and invalid addresses from your email list. Here are the types of contacts that you want to target when cleaning an email list: Invalid email addresses : These often occur due to typos or because an account or domain has expired. The sum result of all that improvement?

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Martech

MARCH 6, 2024

Important: Include an easily spotted unsubscribe link right in the email body and ensure you process the recipients’ unsubscription requests within two days. Play smart by diversifying the volume across different SDRs’ mailboxes and domains. It allows only approved IP addresses to send emails from your domain, keeping spoofers at bay.

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Martech

NOVEMBER 6, 2023

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. That’s why it’s crucial to check domain settings (SPF, DKIM, and DMARC) and ensure your reputation is impeccable before sending cold emails.

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Heinz Marketing

JULY 9, 2023

This tool provides senders with detailed reports on metrics that help senders evaluate the effectiveness of their email campaigns and identify potential issues that may negatively impact deliverability. Together these tools work together to show a pretty good, comprehensive view of email deliverability to ensure your messages are being seen.

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Litmus

AUGUST 29, 2022

What is domain reputation and sender score? Monitoring these metrics (and responding when necessary) is an important step in staying on top of your email reputation and deliverability. Thankfully, they should stay in the healthy range on their own as long as you follow email deliverability best practices. .

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Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway? You may be saying, “Isn’t that email strategy, not deliverability?”

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Act-On

APRIL 26, 2024

Wendy and her team at Daxko had to navigate a complex landscape with multiple brands and email domains, but ultimately felt prepared when stricter email sender requirements at Google and Yahoo took effect in February. And these days, Wendy tracks their sender score and domain health score as routine metrics— which wasn’t a habit a year ago.

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Martech

JUNE 13, 2024

I hope they inspire you to improve your processes and establish goals to fix whatever might be skirting the law — whether it’s an actual statute like CAN-SPAM (in the U.S.), Deliverability was a thing back then, but most of us were not as cautious about protecting it as we are today. I’ll share just a few stories below.

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DealSignal

MAY 15, 2023

With limited information provided by the corporate email servers, we needed to incorporate a higher resolution approach to not only weed out the bad email addresses but maximize our results by more accurately determining which email addresses were valid and deliverable—and of course, without eliminating a large number of working emails.

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Zoominfo

MAY 19, 2020

Manually processing email replies with “unsubscribe” in the subject line is not a scalable strategy. You can’t pull tricks like making up multiple generic domains to mask your identity or circumvent email filters. Bounce Rates and Email Deliverability. At those rates, you’re just asking for reputational deliverability issues.

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Martech

APRIL 12, 2024

Programs in product management Product management is a fascinating domain where programs operate as a strategic framework, coordinating related products or product lines to meet specific business objectives. They focus on specific deliverables, timelines and budgets. Business email address Sign up now Processing.

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