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Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor

Top Rank Marketing

With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? But even if they don't understand, LinkedIn has the people who do. Rival IQ Google Ads Editor version 2.5 Rival IQ Google Ads Editor version 2.5

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Mobile App Optimization & Indexing

seo.co

To address this, Google’s been implementing a number of functions and updates for what’s becoming known as “app SEO,” including the basic presence of apps in search engines, app deep linking to take users to specific screens within apps downloaded on their devices, and even app streaming , which allows users to access apps they haven’t downloaded.

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All About Bing! Bing Image Search, Bing Webmaster Tools & More

Brightedge

As an alternative to Google and the default search engine for Microsoft products, Bing enjoys a respectable 36% US desktop search market and has a growing international search audience in the UK, France, Norway, Germany, Sweden, Spain, and more. Another similarity between the two search engines is what Bing refers to as Deep Links.

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Google Authorship is Changing the Game for SEO and Digital Marketing

Biznology

Google Authorship is making big waves in the SEO and digital marketing worlds. In the summer of 2011, Google announced the Google Authorship program and it has shaken the SEO and digital marketing worlds for a number of reasons. An SEO Boost. Compare the two SERP links above, which one would you click on?

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Link retargeting: lets you add retargeting pixels to links and expand your custom audience profile so that you can serve ads to them later. Integrations: Let you integrate the link shortener with other tools in your marketing stack. Key features: Create branded links . Auto-branded links. Manage links.

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Negative SEO: Does It Really Exist?

Adobe Experience Cloud Blog

Author: Joe Cox The term ‘negative SEO’ has been thrown around with increasing frequency over the last few months. Negative SEO negatively impacts rankings by acquiring bad links, blatantly purchasing links, or creating an otherwise unnatural and manipulated looking link profile.

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5 Things You Need to Know About Google’s Mobile Changes

Convince & Convert

Second, apps will be discoverable in mobile search results with deep links driving new app downloads. Quality SEO and responsive/mobile sites have become an absolute necessity. Based on the search term, apps with relevant content will appear with a link to download. This is a big step in apps overtaking the mobile web.

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