Martech

MARCH 28, 2023

First, it’s yet another example of a vendor originally known for innovation in one niche channel — in this case email — gradually expanding their offerings to encompass the much wider range of channels marketers need to address today. Improved attribution in mobile channels. Get MarTech!

SMS 87

SMS Deep Linking Landing Pages Mobile Marketing 87

SmartBug Media

MAY 9, 2023

As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. Get ready to stay ahead of the competition and take your marketing strategy to the next level with Klaviyo's newest features and tools!

Product 98

Product Advertising Agencies SMS Paid Search Agency 98

Sprout Social

APRIL 27, 2022

Link retargeting: lets you add retargeting pixels to links and expand your custom audience profile so that you can serve ads to them later. Integrations: Let you integrate the link shortener with other tools in your marketing stack. Key features: Create branded links . Auto-branded links. Manage links.

Best Practices 104

Best Practices Deep Linking Enterprise Management Domain 104

Martech

MARCH 29, 2022

CRM marketing platform Optimove has announced that it has acquired Scotland-based mobile messaging provider Kumulos in an expansion of its messaging capabilities, enabling brands to orchestrate multichannel marketing journeys across web, email, and mobile channels. Get the daily newsletter digital marketers rely on. Why we care.

Deep Linking 80

Deep Linking Mobile Marketing Acquisitions Trigger Marketing 80

Martech

JANUARY 19, 2023

“Downloading an app is a big step in customers showing their loyalty to a brand,” said Sydney Smith, client marketing manager at cross-channel marketing platform Cordial, at The MarTech Conference. “So Marketers should think about their own experience with this. They have to opt in.

Loyalty 94

Loyalty Relevance Ad Building Mobile Marketing 94

Customer Experience Matrix

OCTOBER 14, 2014

The market for Customer Data Platforms is still young, which means that products have yet to converge on a standard set of features. None of those are required for a CDP to fulfill its core purpose of giving marketers a unified customer database to support coordinated customer treatments across channels.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

SmartBrief - Marketing

SEPTEMBER 18, 2023

Smart sellers are now developing holistic Amazon marketing strategies that use Amazon’s broad media inventory and off-Amazon advertising channels that were previously the domain of to-website advertising. You could track marketing metrics at source such as impressions and CPC, but not conversions.

Amazon 52

Amazon Advertising Agencies Advertisements Advertising 52

Outbrain

MARCH 6, 2019

After successfully implementing your app marketing plan , you’ve hopefully reached your set KPI for install rate. With nearly 5 million apps on the market, you are likely facing numerous competitors. Deep linking is your friend. Mobile apps don’t have URLs so you can’t link to them in the normal way.

Tips 30

Tips Deep Linking Allocation Mobile Marketing 30

Convince & Convert

MAY 1, 2015

Second, apps will be discoverable in mobile search results with deep links driving new app downloads. With over 47% of the smartphone market-share, even if this feature is only active for Android users, it still matters. Think of your website as the content-rich destination for your target market.

API 166

API Mobile Marketing Deep Linking Google 166

Biznology

JANUARY 21, 2013

Google Authorship is making big waves in the SEO and digital marketing worlds. In the summer of 2011, Google announced the Google Authorship program and it has shaken the SEO and digital marketing worlds for a number of reasons. Image via CrunchBase. To read more about this “hidden” benefit read this article at Search Engine Land. .

SEO 80

SEO Google SERP CTR 80

Biznology

MARCH 24, 2014

You should also consider which pages on your competitors’ sites are attracting the most links. This can give you an idea of whether you will be more successful linking to your home page or deep linking to another page. Find Linking Opportunities.

Link Building 80

Link Building Analysis Ad Building Deep Linking 80

Biznology

MARCH 24, 2014

You should also consider which pages on your competitors’ sites are attracting the most links. This can give you an idea of whether you will be more successful linking to your home page or deep linking to another page. Find Linking Opportunities.

Link Building 80

Link Building Analysis Ad Building Deep Linking 80

NuSpark Consulting

AUGUST 23, 2012

It’s an essential internet marketing tactic. One of the tactics of SEO are internal link building Blog posts gives you an opportunity to link to other pages within your site, which increases the SEO benefit of your whole website. As a back link strategy for SEO, blogs can attract links from other sites.

Lead Ranking 100

Lead Ranking Lead Scoring Lead Generation Long Tail Marketing 100

NuSpark Consulting

AUGUST 23, 2012

It’s an essential internet marketing tactic. One of the tactics of SEO are internal link building Blog posts gives you an opportunity to link to other pages within your site, which increases the SEO benefit of your whole website. As a back link strategy for SEO, blogs can attract links from other sites.

Lead Ranking 100

Lead Ranking Lead Scoring Lead Generation Long Tail Marketing 100

Marketing In Real Life

MARCH 21, 2013

All they needed to do to call their email advertising successful was include a deep link bringing people directly to the product instead of merely to the home page. I clicked the email ad to learn more and was brought to the company’s home page, which was a confounding maze of dozens of different products.

Ads 40

Ads Deep Linking Advertisements Advertising 40

Industrial Marketing Today

JUNE 11, 2011

By now, most industrial marketers are aware of the power of inbound marketing for lead generation. A blog is considered the cornerstone of an effective inbound marketing strategy. What if you could combine the best of both these marketing tactics?

Marketing Websites 60

Marketing Websites Ad Building Long Tail Marketing Cross-Selling 60

Hubspot

APRIL 22, 2015

When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. While those emails are certainly a very important part of a healthy marketing strategy, there's another type of email that can be a powerful addition to your mix: transactional emails. What is a transactional email ?

Email Campaigns 28

Email Campaigns Examples Peer-to-peer Campaigns 28

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Google 77

Google Lead Ranking Lead Scoring Paid Search Agency 77

Webbiquity

MAY 20, 2010

Discover the answers to these questions and many more here in the best miscellaneous marketing articles, lists and blog posts of the past year. A Top 25 List of Social Media, Web 2.0 & Marketing ‘Best-Of-Lists!’ Link to a specific part of a YouTube video by Matt Cutts. ’ by Futurelab. Need Content?

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Content Standard

AUGUST 20, 2015

Brands can choose to host their content in many places, and the location often depends on the goals and objectives of their content marketing strategy. Subfolders are very common for hosting blogs, as they allow you to add deep links to the root domain, as well as add freshness to your main site by frequently publishing.

Microsite 40

Microsite Domain Content Deep Linking 40

Adobe Experience Cloud Blog

JANUARY 21, 2015

For example, if a website already has a lot of high-quality incoming links—that is to say a good natural link portfolio with plenty of deep links, a consistent posting schedule and a sitemap that tells Google how often it should be crawling its site—then it would be very hard to undo all of that work.

SEO 48

SEO Wikipedia CAN-SPAM Lead Scoring 48

Salesforce Marketing Cloud

OCTOBER 18, 2023

Deep linking supports non-linear workflows We use an interactive element called deep linking to connect as much related information as necessary from across the entire product interface. Deep linking flattens the hierarchy – similar to how we navigate the internet.

Design 59

Design Deep Linking Work Management Marketing Management 59

Single Grain

JULY 20, 2023

billion in Q3 2022, and they account for 92% of the search market share. Dive Deeper: 7 AI Marketing Tools to Streamline Your Digital Marketing Strategy Bid Aggressively Knowing which approach you should use can be difficult when creating a bid strategy. Deep Linking App use has been on the rise.

Paid Search Agency 52

Paid Search Agency Cost Per Click ROI Google 52

LeadSquared

MAY 15, 2015

b) Deep linking your website and the app pages – both would pass along authority to each other. They all show up app results with a CTA to download the app. So, if your business has an app, you would do well by: a) Having perfect keywords in the title and description of the app. Changes are crawled real-time.

Paid Search Agency 52

Paid Search Agency Domain Landing Pages Google 52

NuSpark Consulting

JANUARY 14, 2017

Account-based marketing, also known as ABM, is a strategy to target the individuals who will buy your products. The ad may be a video, automated pop-up or deep link ad attached to a mobile app. As a result, you can market to a smaller, but more highly-curated, list of prospects for a better conversion rate.

Account Based Marketing 100

Account Based Marketing Paid Search Agency Ads Work Management 100

Biznology

JUNE 6, 2017

Throw some keyword phrases such as “earned media influencer marketing,” “influencer marketing” or even “#influencermarketing” then wait and you’ll soon get a queue of Twitter users who have tweets or bios that have those keywords or hashtags.

Marketing Automation Services 133

Marketing Automation Services RSS Twitter Deep Linking 133

ClickZ

JULY 26, 2019

With the growth in adoption of smartphones, consumers are also increasingly getting glued to their mobile devices more than ever, this has led to mobile marketing becoming a mainstay of the online advertising sector. Thereby, also taking up an increasing portion of organizational marketing spend, too. Why mobile advertising?

Mobile Advertising 111

Mobile Advertising Paid Content Paid Search Agency Advertisements 111

Hubspot

AUGUST 31, 2015

In such an environment, app marketers face a difficult challenge as they battle hundreds or even thousands of direct competitors for user attention. Indeed, advertising is a big part of today’s app marketing toolkit, with acquisition campaigns attracting bigger and bigger chunks of their ad budgets. A whopping 1.4

Multi-Touch Attribution 28

Multi-Touch Attribution Paid Search Agency Ads Campaigns 28

Convince & Convert

MARCH 5, 2015

A lot of ink has been spilled—or more aptly, words typed—on how one of the greatest challenges in social marketing is proving ROI. But more recently, marketers have increasingly come to understand that engagement metrics are not enough. Building link parameters allows you to see if people are clicking your posts and ads.

Social Media 162

Social Media Media Mobile Advertising Marketing Analytics Tools 162

Adobe Experience Cloud Blog

JUNE 7, 2016

Author: Polly Alluf Unless you’re just starting your career as a digital marketer for mobile apps, chances are that your professional journey began on other marketing channels. Maybe you started on email, using a marketing automation platform to send targeted, personalized emails to segmented audiences.

Personalization 48

Personalization CMS Development Mobile Marketing Work Management 48

Single Grain

AUGUST 24, 2021

If you are auditing a massive site or building links for a large enterprise, every SEO task comes with its own set of challenges. Thankfully, Enterprise SEO software assists marketers and SEO professionals in analyzing and tracking the performance of enterprise websites quickly and accurately. Content marketing.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SEO 52

seo.co

FEBRUARY 8, 2022

They more frequently deep-link (not homepage backlinks ) to quality, on-site content. The shuddering of one of the web’s most respected directories in 2017 showcases the declining impact and effectiveness of using directories for link building. Deep Linking. They use anchor text that is natural and diverse.

Link Building 98

Link Building Ad Building Deep Linking Marketing & Strategy 98

seo.co

DECEMBER 25, 2020

Smartphones make up the biggest market share of mobile users, and are the biggest concern you should have when it comes to site performance. It’s not entirely certain whether apps may one day replace traditional websites, but they are becoming more important and they’re presenting more opportunities for marketers. Smartphones.

SEO 98

SEO Mobile Advertising CMS Development Lead Ranking 98

seo.co

OCTOBER 12, 2021

Semantic search, including artificial intelligence and natural language processing now help to determine whether an acquired link was “natural.”. So-called unnatural links would earn penalties or hurt domain authority, while natural links would improve authority and ranking. Natural vs. Unnatural Link Building.

Ideal Customer Profiles 111

Ideal Customer Profiles Profiling PageRank Ad Building 111

Single Grain

NOVEMBER 12, 2020

The so-called “SEO experts” told digital marketers that they needed large volumes of content and backlinks in order to be successful. For example, if your business generates revenue by monetizing online ads or affiliate commissions, you may want to focus on organic traffic generation and content marketing. Internal Links.

Startups 114

Startups SEO Long Tail Marketing Marketing & Strategy 114

BenchmarkONE

OCTOBER 26, 2022

With an array of features like stories, hashtags, and the marketing possibilities like influencer marketing , and sponsored ads, the platform is constantly rolling out helpful features that aid small business owners in getting the brand visibility they need. Social Media Marketing Tips for Small Businesses. Socially Innovative.

Small Business Marketing 86

Small Business Marketing Paid Content Advertisements Advertising 86

Single Grain

JANUARY 17, 2024

From optimizing title tags to leveraging internal linking strategies to updating old content, this curated list of 10 proven SEO tips will help you improve your website’s rankings. There are no hard and fast rules, but in general: For a 3000-word article , one internal link every 100-150 words = 20 to 30 internal links.

Lead Ranking 52

Lead Ranking Lead Scoring SEO Tips 52