Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. What is lead management?

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Rev

FEBRUARY 15, 2023

Marketing, sales, finance and customer success operated in silos; each using their own databases with their own set of metrics, chasing their own goals and then wondering why their numbers didn’t align at the end of the quarter. Use historical performance data to inform sales forecasting. Do you remember?

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

Salesforce Marketing Cloud

APRIL 21, 2022

Last year, 68% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 31% in 2018. This complexity often leads to teams spending too much time on connecting and harmonizing data to create reliable insights instead of optimizing their efforts.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

SalesIntel

FEBRUARY 8, 2023

Marketing and sales departments frequently work with their own data sets, knowledge, and procedures, while customer service teams create distinct customer experiences from marketing and sales. Data that is duplicated, erroneous, and harmful to your success. How Does a Sales Intelligence Platform Help?

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. What is lead management?

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

LeanData

APRIL 17, 2017

Duplicate records. They are the bane of marketing and sales teams alike. It’s why the desire to eliminate duplicates is a constant topic of conversation. So, it was entirely predictable that one of the takeaways from The State of Lead Management survey, recently conducted by LeanData , centered upon the problem of messy data.

De-duping 53

De-duping De-duplication Enterprise Management Work Management 53

Albacross

FEBRUARY 10, 2020

For a long time, inbound traffic was the cornerstone of lead generation at Albacross. This was the perfect complement to our low touch pricing model, where leads could sign up for a trial directly on the website without having to talk to a sales rep. Here’s the process we used to automate our outbound sales using Albacross.

Ideal Customer Profiles 105

Ideal Customer Profiles Automation De-duplication Lead Ranking 105

Only B2B

NOVEMBER 28, 2019

The top B2B marketing players are cutting down the complexities of demand generation strategies that cover different marketing targets, channels, and lead sources. If you are using incorrect lead sources, will you be able to hit your metrics? If you are using incorrect lead sources, will you be able to hit your metrics?

Top of Funnel 120

Top of Funnel Demand Generation Demand Planning 120

Televerde

FEBRUARY 20, 2020

As experts in all things sales and marketing, our clients look to us for guidance. Stumped by a sales or marketing situation? Also be aware that in your marketing automation optimization strategy, it’s critical that sales and marketing are aligned. A successful data strategy consists of de-duplication, cleansing, and appending.

De-duplication 52

De-duplication Marketing Automation Services Marketing Automation Sales Qualified Leads 52

Biznology

JANUARY 30, 2015

Data entered by our sales people ends up as mush in our database. How do I match and de-duplicate customer records effectively? B2B Marketing Social Media Marketing attribution B-to-B marketing B2B marketing CRM customer data data hygiene data matching database marketing de-duplication marketing database unstructured data'

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

LeanData

APRIL 17, 2017

Duplicate records. They are the bane of marketing and sales teams alike. It’s why the desire to eliminate duplicates is a constant topic of conversation. So, it was entirely predictable that one of the takeaways from The State of Lead Management survey, recently conducted by LeanData , centered upon the problem of messy data.

De-duping 40

De-duping De-duplication Enterprise Management Work Management 40

LeanData

APRIL 17, 2017

Duplicate records. They are the bane of marketing and sales teams alike. It’s why the desire to eliminate duplicates is a constant topic of conversation. So, it was entirely predictable that one of the takeaways from The State of Lead Management survey, recently conducted by LeanData , centered upon the problem of messy data.

De-duping 40

De-duping De-duplication Enterprise Management Work Management 40

Contify

SEPTEMBER 21, 2017

Time and again, I marvel at simplicity of the optimizations that lead to massive pay-offs notwithstanding the complex nature of machine learning problems. So, we implemented de-duplication algorithms to significantly reduce the resources required to process the information in these documents. just rephrased. Named Entities.

De-duplication 40

De-duplication POS Curation Lead Ranking 40

Contify

SEPTEMBER 21, 2017

Time and again, I marvel at simplicity of the optimizations that lead to massive pay-offs notwithstanding the complex nature of machine learning problems. So, we implemented de-duplication algorithms to significantly reduce the resources required to process the information in these documents. just rephrased. Named Entities.

De-duplication 40

De-duplication POS Curation Lead Ranking 40

LeadSquared

JULY 20, 2022

Learn How Commitbiz Improved their Sales Efficiency with LeadSquared. “In In a short span of time, LeadSquared has helped us automate and transform our lead management process. 10x your Sales Productivity with LeadSquared. 15 % Increase in Leads. Contextual Lead Engagement. Improved Sales Workflows.

Efficiency 52

Efficiency Enterprise Management Work Management Marketing Management 52

DealSignal

MARCH 11, 2019

The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. and CRM your sales team has ( Salesforce , Dynamics , Oracle Sales Cloud , GoldMine , etc.). As such, when two or more leads or contacts are pulled back from the CRM for the same person (think same email address) they are merged.

Lead Management 40

Lead Management Lead Ranking De-duplication Lead Scoring 40

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. and CRM your sales team has (Salesforce, Dynamics, Oracle Sales Cloud, GoldMine, etc.). As such, when two or more leads or contacts are pulled back from the CRM for the same person (think same email address) they are merged.

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. and CRM your sales team has (Salesforce, Dynamics, Oracle Sales Cloud, GoldMine, etc.). As such, when two or more leads or contacts are pulled back from the CRM for the same person (think same email address) they are merged.

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

ClickZ

JULY 22, 2020

In this post, we review five tools, each of which help mitigate the data paralysis connected to a specific area of data usage including CRM, lead management, business insights, customer experience, and website traffic/campaign analysis. Solution #2: Automate lead routing and matching with LeanData.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

Televerde

SEPTEMBER 11, 2019

According to a Marketo benchmark analysis, “businesses that use marketing automation can grow their pipeline by 45%, enjoy 25% higher revenue, and allow sales reps to spend 22% more time selling.”. Also be aware that in your marketing automation optimization strategy, it’s critical that sales and marketing are aligned.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation De-duplication Automation 40

Biznology

AUGUST 26, 2013

In the mix are employees charged with product specification, users of the product, and purchasing agents, not to mention the decision-makers who hold final approval over the sale. Revenue/sales. Qualification questions (from lead qualification processes). Unique identifier (to match and de-duplicate records).

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

SmartBug Media

APRIL 17, 2020

Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. Sales Insights. Sales Insights helps your sales team see Marketo data without leaving your CRM.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

Hubspot

JULY 27, 2023

This is a significant drop from just a year before when sales success reached around 26%. They need to achieve more with less, making sales enablement more important than ever. Companies have access to AI tools to support their sales efforts. In this post, you'll learn how AI can power your sales enablement strategy.

Marketing AI 47

Marketing AI Lead Ranking Budget Programs Work Management 47

Strategic-IC

SEPTEMBER 10, 2019

Strategists Heidi and Jack joined 26,000 marketing and sales professionals in Boston to find out why removing friction, disrupting experiences and facing fear will be core to B2B marketing and sales success in the next 12 months. Contact de-duplication, drag-and-drop editors, and easier workflow management.

De-duplication 63

De-duplication Trends Advertising Agencies Account Based Marketing 63

Only B2B

NOVEMBER 28, 2019

The top B2B marketing players are cutting down the complexities of demand generation strategies that covers different marketing targets, channels and lead sources. If you are using incorrect lead sources, will you be able to hit your metrics? Do you think you can drive more deals that are attributed with marketing without good content?

Top of Funnel 62

Top of Funnel Demand Generation Demand Planning 62

6sense

AUGUST 27, 2021

Our own independent research backs up what I’ve experienced; sales and marketing teams waste a tremendous amount of time on unproductive activities instead of focusing on closing more business by engaging the right buyers at the right time. We’ve known it for years: When marketing and sales are aligned, good things happen.

Marketing Automation Services 48

Marketing Automation Services De-duplication Advertising Agencies Lead Ranking 48

Chris Koch

SEPTEMBER 15, 2014

English: Flag of the Iroquois Confederacy, Hiawatha Belt Français : Drapeau de la Confédération Iroquoise (Photo credit: Wikipedia). They don’t want three different calls from three different sales areas of your company. They don’t want duplicative or conflicting messages coming from different parts of the marketing organization.

De-duplication 100

De-duplication Paid Search Agency Companies Wikipedia 100

Pam Didner

SEPTEMBER 16, 2020

The difference between winning and losing is your ability to demonstrate your impact on sales using digital data. In essence, digital marketing is a lot of work, as is demand generation and working with sales. As a marketer, the way to support your sales team depends heavily on your job scope. Sales Enablement.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

GreenRope

MARCH 5, 2018

If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Email addresses, physical addresses, preferred salutations, customer touch points, and other data points have to be up-to-date and correct for marketing campaigns, sales calls, and customer service interactions to be successful.

CRM 40

CRM De-duplication Marketing Management Training 40

GreenRope

MARCH 5, 2018

If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Email addresses, physical addresses, preferred salutations, customer touch points, and other data points have to be up-to-date and correct for marketing campaigns, sales calls, and customer service interactions to be successful.

CRM 40

CRM De-duplication Marketing Management Training 40

GreenRope

MARCH 5, 2018

If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Email addresses, physical addresses, preferred salutations, customer touch points, and other data points have to be up-to-date and correct for marketing campaigns, sales calls, and customer service interactions to be successful.

CRM 40

CRM De-duplication Marketing Management Training 40

GreenRope

MARCH 5, 2018

If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Email addresses, physical addresses, preferred salutations, customer touch points, and other data points have to be up-to-date and correct for marketing campaigns, sales calls, and customer service interactions to be successful.

CRM 40

CRM De-duplication Marketing Management Training 40

GreenRope

MARCH 5, 2018

If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Email addresses, physical addresses, preferred salutations, customer touch points, and other data points have to be up-to-date and correct for marketing campaigns, sales calls, and customer service interactions to be successful.

CRM 40

CRM De-duplication Marketing Management Training 40

GreenRope

MARCH 5, 2018

If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Email addresses, physical addresses, preferred salutations, customer touch points, and other data points have to be up-to-date and correct for marketing campaigns, sales calls, and customer service interactions to be successful.

CRM 40

CRM De-duplication Marketing Management Training 40

GreenRope

MARCH 5, 2018

If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Email addresses, physical addresses, preferred salutations, customer touch points, and other data points have to be up-to-date and correct for marketing campaigns, sales calls, and customer service interactions to be successful.

CRM 40

CRM De-duplication Marketing Management Training 40

GreenRope

MARCH 5, 2018

If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Email addresses, physical addresses, preferred salutations, customer touch points, and other data points have to be up-to-date and correct for marketing campaigns, sales calls, and customer service interactions to be successful.

CRM 40

CRM De-duplication Marketing Management Training 40