LeadSquared

JULY 20, 2022

“In a short span of time, LeadSquared has helped us automate and transform our lead management process. 15 % Increase in Leads. Contextual Lead Engagement. Lead Enrichment & De-duplication . 15 % Increase in Leads. Contextual Lead Engagement. Venkat Teja Project Manager, Commitbiz.

Efficiency 52

Efficiency Enterprise Management Work Management Marketing Management 52

chiefmartech

MARCH 13, 2024

The empirical stack data we recently shared from Zylo, a leading SaaS management platform, showed that even after a year of belt-tightening, the average SMB (500 employees or less) still has 162 SaaS apps. The three main reasons: It may be wasted spend, duplicative of existing IT-approved licenses. Deliver instant product value.

Enterprise Management 92

Enterprise Management Work Management Marketing Management Budget Programs 92

Biznology

JANUARY 30, 2015

To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. How do I match and de-duplicate customer records effectively? Then you can add a score to each appended element, based on its source, to manage the risk of relying on any particular element. Like this post?

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Hubspot

JULY 27, 2023

Many sales leaders leverage automation to help teams reach their revenue and lead generation targets. Among others, solutions like ChatSpot allow sales reps to automatically set up new CRM profiles, create new lead segments, generate data from reports, and even send follow-up messages on their behalf.

Marketing AI 52

Marketing AI Lead Ranking Budget Programs Work Management 52

SmartBug Media

MAY 11, 2020

Here’s a short list of folks who should know their roles in advance: Project manager: Lead the implementation plan; communicate honestly. CRM administrator: Plan the order of your sync; lead any special integration needs. Plus, it chooses from duplicate records at random when logging activity history. Assess disengaged leads.

Marketo 66

Marketo De-duplication Marketing Automation Services Landing Pages 66

Only B2B

NOVEMBER 28, 2019

The top B2B marketing players are cutting down the complexities of demand generation strategies that cover different marketing targets, channels, and lead sources. If you are using incorrect lead sources, will you be able to hit your metrics? If you are using incorrect lead sources, will you be able to hit your metrics?

Top of Funnel 119

Top of Funnel Demand Generation Demand Planning 119

Televerde

SEPTEMBER 11, 2019

Roles and responsibilities must be clearly defined and there must be agreement on exactly what constitutes a qualified lead, so work with sales to establish agreed-upon lead scoring thresholds. A successful data strategy consists of de-duplication, cleansing, and appending. Get your data quality down-pat.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation De-duplication Automation 40

Biznology

MAY 7, 2012

Post Panda (Google’s one-year-old revolutionary search ranking algorithm that has upended old-style SEO), optimizing individual pages is more difficult and less effective than it was before Panda. And duplicate content is ever more problematic. So why is your page not ranking? What’s the solution? Clean house.

De-duplication 80

De-duplication Analytics Marketing Websites Wikipedia 80

Vidyard

OCTOBER 10, 2017

’ The solution : Break content up into multiple, targeted videos. The solution : Devise a video strategy so that your videos drive viewers toward goals like engagement, shares, leads, or pipeline. The solution : Think about your video library as a pyramid. Click here to see your own personalized video!

Video Marketing 102

Video Marketing De-duplication Budget Programs Advertising Agencies 102

Only B2B

NOVEMBER 28, 2019

The top B2B marketing players are cutting down the complexities of demand generation strategies that covers different marketing targets, channels and lead sources. If you are using incorrect lead sources, will you be able to hit your metrics? Do you think you can drive more deals that are attributed with marketing without good content?

Top of Funnel 62

Top of Funnel Demand Generation Demand Planning 62

Adobe Experience Cloud Blog

FEBRUARY 26, 2016

With the explosion in MarTech solutions over the last five years, the number of unitasker solutions available is overwhelming. Some of the hottest unitasker categories are: Predictive lead sourcing. Predictive lead scoring. De-duplication. The Explosion of Unitaskers. Attribution. Data enrichment.

De-duplication 48

De-duplication Work Management Marketing Management Marketing Automation Services 48

6sense

AUGUST 27, 2021

Our customers are seeing even greater results when those unified teams focus on accounts identified by 6sense’s patented intent-based prediction model, including a 35% increase in average deal value, 20% improvement in opportunity conversion rate, and a 20% reduction in deal cycle time. The misalignment problem seems simple enough to solve.

Marketing Automation Services 48

Marketing Automation Services De-duplication Advertising Agencies Lead Ranking 48

seo.co

NOVEMBER 5, 2021

A drop in your Google ranking can can be both frustrating and frightening. It’s especially terrifying if you have no idea why the drop in rankings happened. With over 200 ranking factors, there are a multiplicity of reasons why a site’s ranking might suffer an abrupt plunge. Your Site is New. It’s complicated.

Lead Scoring 131

Lead Scoring Lead Ranking De-duplication Google 131

ANNUITAS

OCTOBER 6, 2010

Lead nurturing is a hot topic right now. It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. My personal experience is that marketers definitely want to (and in some cases, are planning to) deploy lead nurturing of some kind.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

Hubspot

SEPTEMBER 4, 2019

Data cleaning and de-duplication. The advantage of a growing number of app partners is that you are more likely to find the one that meets your requirements, even if you’re looking for a solution that’s highly specialized. OptinMonster -- lead generation. Interactive content. Loyalty program management. Videoconferencing.

Marketing Automation Services 75

Marketing Automation Services Work Management Marketing Management Advertising Agencies 75

LeanData

MARCH 25, 2014

a startup focused on lead management software announced today that it has secured $5.1 Since starting the company, we’ve had the opportunity to work with many leading enterprises to unlock the value of their data and align sales and marketing objectives. The LeanData product suite is comprised of 2 solutions.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40

LeanData

MARCH 25, 2014

a startup focused on lead management software announced today that it has secured $5.1 Since starting the company, we’ve had the opportunity to work with many leading enterprises to unlock the value of their data and align sales and marketing objectives. The LeanData product suite is comprised of 2 solutions.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40

ANNUITAS

SEPTEMBER 7, 2010

Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process.  The issue of failing to get the maximum value from a technology investment is nothing new.    I’m not just talking about getting someone trained on the functionality of the solution. 

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

markempa

JULY 22, 2012

Tweet A couple of weeks ago, I presented the webinar, “ Optimizing the Lead: A data-driven optimization process that goes beyond lead capture.” ” Lead optimization is the core of revenue optimization – making as much money as possible from your time, energy and resources. If he doesn’t, he’s just an inquiry.

Lead Scoring 120

Lead Scoring Lead Ranking De-duping Optimization 120

6sense

DECEMBER 10, 2021

It’s hard to believe, but Day 2 of Breakthrough crammed even more value into the day. It also leveraged 6sense, Bombora, G2, and other platforms to develop its buying stage scores. Built a foundation for a personalized customer journey (reduced duplicated CRM accounts by 36%, increased contact-to-account associate by 28%).

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

B2B Marketing Zone Posts

DECEMBER 9, 2009

5 steps for using LinkedIn as lead generation tool - B2B Lead Generation Blog , April 21, 2009. grow - Practical Marketing Solutions , August 23, 2009. Digital De-Tox: Some Lesser Known Tools for 2.0 How to use social media for lead generation - B2B Lead Generation Blog , December 30, 2008. Need Content?

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

Convince & Convert

APRIL 22, 2016

Add to that the fact that most lead lists can be up to 15 months old at the time of generation or purchase, and cleaning out data immediately becomes a clear priority. Are there expectations that data values conform to specified formats? Are values consistent across data sets? Solution: Relevance drives conversion.

De-duplication 100

De-duplication Lead Scoring Lead Ranking Leads 100

Televerde

NOVEMBER 4, 2019

We’ve come to rescue you from the unforgiving floodwaters of uncertainty with steps to make sure your sales and marketing departments are working seamlessly to drive quality leads that enable accurate sales forecasts. Nurture leads before sending them to sales. Work with sales to define when a lead is ‘sales ready’.

Forecasting 40

Forecasting De-duplication Lead Management Lead Ranking 40

seo.co

NOVEMBER 5, 2021

It’s the perfect way to ensure that nothing falls through the cracks, and also help you follow up with sales leads consistently. Rather than combing through a site page by page, SEO Spider scans the site for a whole host of potentially harmful issues like redirects, duplicate content issues, and server errors. URLProfiler. Yesware.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

seo.co

NOVEMBER 5, 2021

It’s the perfect way to ensure that nothing falls through the cracks, and also help you follow up with sales leads consistently. Rather than combing through a site page by page, SEO Spider scans the site for a whole host of potentially harmful issues like redirects, duplicate content issues, and server errors. URLProfiler. Yesware.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

Zoominfo

MAY 18, 2022

This improves and coordinates business outcomes, like generating new leads, increasing customer acquisition, and improving retention. The results can include unclear hand-offs of leads between marketing and sales, a lack of trust between teams, and missed opportunities to deliver remarkable customer service. Manage the tech stack.

Marketing Automation Services 130

Marketing Automation Services Work Management Cost per Acquisition Marketing Management 130

Adobe Experience Cloud Blog

OCTOBER 9, 2015

Author: Ed King Let’s face it—your lead database is dirty and full of holes. It contains duplicate records, incomplete addresses, and limited segmentation. De-duplicate records. The shear effort required to perform manual de-duplication often results in the task never being done at all. Fix bad emails.

De-duplication 48

De-duplication Marketing Management Marketing Automation Services Lead Scoring 48

TrustRadius Marketing

SEPTEMBER 8, 2022

What Is a CRM Software Solution? Features like lead and contact management help you keep track of clients. CRM solutions sound pretty amazing, but they can make you wonder if they’re really that great. That doesn’t mean nothing can go wrong with a CRM; every CRM solution is different. What are the Pros of CRM?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

seo.co

MAY 16, 2021

Do you want higher rankings in the search engines ? Formerly known as Google Webmaster Tools, Google Search Console is a free tool that helps webmasters monitor Google search rankings and troubleshoot certain technical problems. For example, you can see your web pages that rank high, but aren’t getting clicks. Google Analytics.

Paid Content 112

Paid Content SEO CMS Development SERP 112

Martech Advisor

DECEMBER 27, 2019

Most businesses understand the customer experience is critical and often turn to technology as a solution to improve the journey. In some cases, initiatives can be scaled back or de-prioritized when they do not have the necessary statistics and measurements required to verify their value. Avoid Duplicated Efforts.

ROI 61

ROI De-duplication Marketing Management Lead Ranking 61

LeanData

MAY 15, 2014

Lead2Account View – Lead2Account is a view that will enable sales to see revenue more quickly by finding revenue in target accounts, accelerating new opportunities, and reducing the time to process leads, allowing sales to make better use of the data. This is useful in Account based sales & marketing.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Management 40

LeanData

MAY 15, 2014

Lead2Account View – Lead2Account is a view that will enable sales to see revenue more quickly by finding revenue in target accounts, accelerating new opportunities, and reducing the time to process leads, allowing sales to make better use of the data. This is useful in Account based sales & marketing.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Management 40

Martech

JANUARY 30, 2022

But many times, disparate systems lead to data duplication, lack of standardization and an increase in time-consuming manual tasks. Do you have enough clarity on your use cases and customer journeys to enable you to choose the correct solution? Marketing software applications are supposed to improve data and campaign efficiency.

Work Management 92

Work Management Marketing Management Organization De-duplication 92

Convert

APRIL 20, 2022

This will likely lead to decreased advert performance. The ban will also lead to less accurate attribution data making it harder to optimize campaigns. This is where personalization leads to a direct increase in revenue –higher conversion rate, higher average order value, and greater lifetime value.”.

Act-On 52

Act-On Trends Work Management De-duplication 52

Content4Demand

SEPTEMBER 8, 2021

Instead of relying on gated content to drive random leads from accounts that may or may not be ready to engage, you can know exactly where your target accounts are in the buying journey. For building that foundation of a frictionless content experience, our team created what we call value cards.

Intent Data 84

Intent Data Intent Content De-duplication 84

Convert

MARCH 9, 2023

Purported” because when we dig deeper and De-duplicate entities (consolidate several domains and subdomains into their parent business entities) and Discount the websites that never tested actively with Google Optimize We are left with only 5,000 domains (or businesses) that are likely to consider Google Optimize alternatives.

Optimization 52

Optimization Paid Content Google Enterprise Management 52

Hubspot

JULY 19, 2016

But, while it’s true that publishing more pages that are relevant for a particular keyword (assuming they’re also high quality) will improve your ranking for that keyword, sometimes there’s actually more value in keeping certain pages on your website out of a search engine’s index. 2 Ways to De-Index a Webpage From Search Engines.

De-duplication 28

De-duplication Google Lead Scoring Lead Ranking 28