Marketing Insider Group
DECEMBER 21, 2020
Neglecting customer retention to focus on lead generation. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Researchers and analysts with eMarketer attribute this to the shift towards content and online events which often need paid promotional channels to reach new audiences.
ClearVoice
SEPTEMBER 4, 2020
Content marketing statistics for SEO. eMarketer ). SEO leads to 20 times more traffic opportunities than pay-per-click on desktop and mobile devices. ( eMarketer ). More than 80 percent of potential customers prefer to use smartphones for local search. eMarketer ). eMarketer ). eMarketer ).
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Marketing Insider Group
JUNE 22, 2020
Understanding the needs of your customers is a vital element in the definition of the content marketing. Content that hits across the customer life cycle creates more influence over buyer decisions. And yep, it all comes back to the customer. In order to do that we must place customer insights ahead of internal demands.
Webbiquity
JUNE 7, 2018
SEO has the potential to drive torrents of traffic and new leads. Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. Image Source: eMarketer. Stay in front of potential customers by posting regular updates and engaging with your audience. Use LinkedIn Ads.
ClearVoice
OCTOBER 14, 2022
However, there’s much more to content marketing than publishing loads of content pieces for your business. 51% of companies that have invested in content marketing publish content daily ( The Manifest ). The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ).
KoMarketing Associates
JUNE 29, 2016
And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. eMarketing Association Network. From the group introduction: Largest and most active Marketing Group with 700,000+ members. B2B Technology Marketing Community.
Valasys
MAY 15, 2020
Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results.
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