Remove Curation Remove Lead Generation Remove Paid Content Remove Segmentation
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Content Marketing-driven Lead Generation Ideas

Scoop.it

The process of lead generation is basically collecting contact details from prospective customers and building meaningful relationships with them. Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. Offer downloadable digital content.

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5 Steps for Creating a B2B Digital Marketing Strategy

The Marketing Blender

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. Learn about B2B digital marketing strategies from our own expert, Ramsey Sanchez in this episode of The Marketing Blender Show.

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins.

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Leads Generation Ideas for Trade Shows & Corporate Events

Zoominfo

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Find a way to curate a list of trade show or conference attendees, though, and the rest of the job is much easier – and cheaper.

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The Role of AI in B2B Marketing

Binary Demand

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. The world of B2B marketing automation is on the brink of a full-fledged AI-driven revolution. But what is the path to reeling in those big fish?

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Understanding and exploring core social media features

Sprout Social

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

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3 Marketing Tips to Raise Virtual Member Engagement

Marketing Insider Group

In this short guide, we’ll explore some of the most effective marketing techniques to boost digital event attendance, encourage member involvement, and raise virtual engagement : Use Segmentation and Personas. Use Segmentation and Personas. Personalize Communications. Diversify Event Programming. Demographics.