KoMarketing Associates

DECEMBER 2, 2020

LinkedIn has been an essential element of any B2B marketing strategy for some time, but it’s become even more essential in 2020 after the pandemic postponed so many in-person events and meetings. LinkedIn Company Pages are playing a larger and larger role in marketers’ social media strategies , too. That’s changed. Job function.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. In a survey conducted in 2022, Thought Leadership was an effective tool used by organizations to provide value to customers during tough times.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Rev

AUGUST 2, 2023

That’s why we’ve compiled this ultimate guide to sales prospecting, providing actionable steps and advice so you can start growing your customer base and driving sales. It involves researching potential customers and finding qualified leads that could become paying customers.

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Scoop.it

OCTOBER 27, 2022

Do you think content curation is just another term for content creation? Consider supplementing content creation with content curation. Content curation can relieve unnecessary pressure off your marketing team and free up company time and resources — especially when your “marketing team” is just you. Let’s take a look.

Curation 87

Curation Work Management Marketing Management Service 87

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Establish a Consistent Brand Identity Your brand should embody the complete visual and emotional experience you offer your clients.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Scoop.it

FEBRUARY 10, 2022

Content curation can help you take over social media and boost your site’s traffic. What Is Content Curation? According to the Cambridge Dictionary , “curation” means “the selection and care of objects to be shown in a museum or to form part of a collection of art, an exhibition, etc”. What Can Content Curation Do for You?

Curation 69

Curation Content Click Rate Long Tail Marketing 69

SalesIntel

JULY 27, 2022

Establish or Re-Evaluate Your Ideal Customer Profile (ICP). According to information gathered by HubSpot , organizations with a strong ideal customer profile (ICP) achieve 68% higher account win rates. To start, you need to identify what your true ICP is. ” . . What industry?

Ideal Customer Profiles 52

Ideal Customer Profiles Demand Generation Lead Ranking Lead Scoring 52

Buffer

NOVEMBER 12, 2021

People often think of LinkedIn as the place to go for personal career growth but it can also be an incredible resource for growing your company. Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy.

Linkedin 78

Linkedin B2B Thought Leadership Paid Search Agency Peer-to-peer 78

Bluetext

MARCH 19, 2024

With platforms like LinkedIn, Instagram, TikTok, and Reddit constantly evolving, staying ahead means adapting and refreshing your approach. From tailoring your profile for each audience to embracing the latest trends and features, let’s dive into how you can embrace the spirit of renewal and rejuvenate your online presence this spring.

Social Media 42

Social Media Linkedin Thought Leadership Media 42

Thinkers360

MARCH 7, 2024

Strong thought leadership content which gives customers unique ideas and insights which they can apply in their everyday work has considerable financial benefits. In many ways you must be that much more vigilant about how you present yourself to the market, prospects, and clients.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Curation 52

Oktopost

AUGUST 4, 2020

Let’s face it, finding out you went viral on LinkedIn is exciting. Recognizing the expectations of our customers to stay in our audience feeds, I needed to think differently to break through the digital noise. Before launching any new ideas, I A/B tested our corporate social profiles and the content that went out.

Viral Marketing 136

Viral Marketing Linkedin Ideal Customer Profiles Social Media 136

xiQ

MAY 30, 2019

Apps such as LinkedIn’s Sales Navigator have provided a conduit for sales and marketing teams to engage with their customers and prospects. Realizingthe needs of B2B selling, xiQ brings a one-stop solution which seamlessly integrates curated insights to: Raise awareness about clients and prospects. Finger on the Pulse.

Linkedin 74

Linkedin Ideal Customer Profiles Trigger Marketing Differentiation 74

BenchmarkONE

MARCH 4, 2021

We generally think about LinkedIn as a hub for networking and sharing industry information. And with 675 million monthly users and 50 percent engagement growth year after year, LinkedIn has the potential to open a lot of doors for you when used wisely. Treat Your Profile Like a Marketing Landing Page — Because That’s What It Is.

Small Business Marketing 70

Small Business Marketing Linkedin Sales Qualified Leads Lead Scoring 70

Valasys

MAY 13, 2024

Whether you’re handling your brand’s presence or juggling clients’ accounts in an agency, this guide is your reliable navigator through the complexities of social media marketing. Enhanced social profiles Improve profile images, header images, biographies, and company information for a consistent and engaging presence across platforms.

Social Media 40

Social Media Enterprise Management Advertising Agencies Media 40

xiQ

MAY 30, 2019

Apps such as LinkedIn’s Sales Navigator have provided a conduit for sales and marketing teams to engage with their customers and prospects. Realizing the needs of B2B selling, xiQ brings a one-stop solution which seamlessly integrates curated insights to: Raise awareness about clients and prospects. Finger on the Pulse.

Linkedin 62

Linkedin Ideal Customer Profiles Trigger Marketing Differentiation 62

Directive Agency

APRIL 26, 2023

Posting on LinkedIn is easy, but figuring out how to make posts that resonate with your target audience requires skill. Our LinkedIn engagement grew by 22% in just 1 month and yours can, too! Start hitting your marketing goals with a Customer Generation approach to producing content that brings views, engagement, and followers.

Linkedin 52

Linkedin Demand Generation Content Paid Search Agency 52

Sprout Social

JULY 21, 2022

Social curation and bookmarking sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. By creating informative and engaging content, brands can cultivate relationships with customers and followers that lead to conversions.

Social Media 145

Social Media Social Marketing Media Curation 145

EveryoneSocial

APRIL 26, 2021

In 2020, LinkedIn made an official announcement that they would be sunsetting their employee advocacy product called Elevate. While some of the Elevate features certainly help improve the use of LinkedIn company pages, it does not create a true employee advocacy solution. LinkedIn Company Pages. Great news, right?

Linkedin 72

Linkedin Paid Search Agency Enterprise Management Work Management 72

Buffer

JUNE 16, 2022

Folks on Twitter are typically ahead of the curve, always knowing about trends ahead of everyone else while LinkedIn is the professional growth platform for the serious-minded. Your social media profile is essentially a microcosm of who you are and everything from the content you share to who you follow can say a lot about you.

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Onalytica B2B

DECEMBER 8, 2016

Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. These influencers are then ranked by Reach, Resonance, Relevance and Reference.

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

BenchmarkONE

MARCH 4, 2021

We generally think about LinkedIn as a hub for networking and sharing industry information. And with 675 million monthly users and 50 percent engagement growth year after year, LinkedIn has the potential to open a lot of doors for you when used wisely. Treat Your Profile Like a Marketing Landing Page — Because That’s What It Is.

Small Business Marketing 52

Small Business Marketing Linkedin Sales Qualified Leads Lead Scoring 52

BenchmarkONE

MARCH 4, 2021

We generally think about LinkedIn as a hub for networking and sharing industry information. And with 675 million monthly users and 50 percent engagement growth year after year, LinkedIn has the potential to open a lot of doors for you when used wisely. Treat Your Profile Like a Marketing Landing Page — Because That’s What It Is.

Small Business Marketing 52

Small Business Marketing Linkedin Sales Qualified Leads Lead Scoring 52

Hubspot

OCTOBER 17, 2019

But if you're not using LinkedIn as a lead generation tool, you could be missing out on a major opportunity to grow both brand recognition and revenue. In fact, studies have shown that 80% of B2B leads come from LinkedIn , and 94% of B2B marketers use LinkedIn to distribute content. This makes sense.

Linkedin 100

Linkedin Generation Marketing Budget Leads 100

EveryoneSocial

MARCH 10, 2023

In recent years, a new phenomenon has emerged on the world’s largest professional social networking platform: LinkedIn Influencers. These thought leaders make waves on LinkedIn with their engaging content and valuable insights, building large followings and establishing themselves as credible sources of information in their industries.

Linkedin 52

Linkedin Tips Social Networks Work Management 52

nDash

NOVEMBER 15, 2022

Do you know your LinkedIn audience? When you create a LinkedIn page, the real motivation is to build an audience and get them to learn about your product or service. LinkedIn is the social media platform many companies choose for creating and sharing business-related content. Understanding Your LinkedIn Audience.

Linkedin 52

Linkedin Paid Search Agency Content Statistics 52

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. Here are 7 LinkedIn marketing tactics that can be beneficial to B2B SEO initiatives: Status Updates: Profile and Company.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

LeanData

MARCH 19, 2021

Moreover, ABM motions tend to show higher customer engagement rates and larger average deal sizes. Developing a list of targeted accounts that match with the organization’s ideal customer profile (ICP). Curating and distributing the best content for account and lead engagement.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Automation 52

Integrated B2B

JUNE 16, 2020

This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform. Using hashtags on LinkedIn.

Linkedin 52

Linkedin Practices Best Practices B2B Thought Leadership 52

Sprout Social

FEBRUARY 6, 2023

Audience engagement Social media creates a space for direct interaction with potential customers, unlike most traditional media that’s a one-way street for engagement. By engaging with your audience, you can understand what content resonates, your brand perception, plus discover common issues and features your customers want.

Social Media 95

Social Media Features Media Curation 95

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. Instead, focus on hard-hitting expertise that solves client problems. What are your goals (e.g.

Social Media 73

Social Media B2B Thought Leadership Media B2B 73

KoMarketing Associates

APRIL 1, 2020

But even before these recent trends facing business, research indicated that marketing professionals were prioritizing trusting relationships with customers. Here are several ways and ideas organizations can start building trust right now with prospective buyers and their existing customers. Customer Case Studies and Testimonials.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Sprout Social

MAY 15, 2024

That clever LinkedIn or eye-catching Instagram post? Key social media tasks for successful collaboration include: Building relationships with key stakeholders in marketing, sales, product and customer service. When you think of a social media manager’s job, you probably picture them planning and posting content all day.

Social Media 111

Social Media Marketing Attribution Automation Personalization 111

Thinkers360

MARCH 1, 2024

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free ! I then take meetings with clients and team members.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Opt-out Digital Transformation 52

Valasys

APRIL 22, 2024

So, it’s always better to curate your own list of auto insurance leads yourself. Create Your Own GMB (Google My Business) Profile Google offers a free website to promote your business. Your customers can leave reviews, ask questions, and contact you directly through your public GMB profile.

Paid Content 40

Paid Content Paid Search Agency Lead Scoring Lead Ranking 40

The Lead Agency

JUNE 2, 2019

LinkedIn recently announced a 60% increase in engagement rates and the platform has been continuously adding to the functionality of its already powerful marketing and ad offerings. How to Leverage LinkedIn Marketing for your Business Define Your Goals and Audience The same goes for any marketing campaign.

Paid Content 48

Paid Content Linkedin Paid Search Agency B2B Marketing 48

Zoominfo

JUNE 4, 2019

Specifically, take a look at their social media accounts like LinkedIn – do you happen to have any mutual connections? If your connection is a happy customer, they’ll more than likely be happy to do you the service and your prospect will be primed to hear your pitch. If so, consider asking for an introduction to break the ice.

Ad Building 244

Ad Building Zoominfo B2B Sales Case Study 244

TrustRadius Marketing

MARCH 2, 2022

Responding to messages is key for building those personal relationships your customers want. The $49/month tier allows one user to schedule posts and respond to messages across up to ten different social profiles. You’ll also have a desktop view where you can quickly see how your profile looks on each social media network.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98