Conductor

OCTOBER 28, 2019

Therefore, you’ll get a lot of data about which long-tail queries actually drive conversions. Paid SERP space generally generates far fewer total clicks despite getting premium placement on the SERP. A #1 organic result will outperform a #1 paid result in CTR in almost every situation. Does SEO help SEM?

SEM 68

SEM SEO Long Tail Marketing SERP 68

Moz

FEBRUARY 20, 2019

The CTR of organic search is up to par with Facebook. It looks like email flows are the clear winner in terms of CTR to the website, which has a highly engaged community of users who return fairly often and advocate passionately. It is to be expected for this CTR to be high. What's been done already? What's been done already?

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Directive Agency

DECEMBER 5, 2018

What we learned was that, despite our assumptions, our campaign performed better directed elsewhere, the intent of the users when searching the keywords were better matched on a different page! . Targeting remained constant while click-through-rate(CTR) and the budget increased meaning more users were reaching our page…so what happened?

PPC 45

PPC Paid Search Agency Optimization Click Rate 45

Directive Agency

DECEMBER 5, 2018

What we learned was that, despite our assumptions, our campaign performed better directed elsewhere, the intent of the users when searching the keywords were better matched on a different page! . Targeting remained constant while click-through-rate(CTR) and the budget increased meaning more users were reaching our page…so what happened?

PPC 40

PPC Paid Search Agency Optimization Click Rate 40

Optinmonster

APRIL 12, 2024

Click-Through Rate (CTR) : The percentage of people who click the link to your web page after seeing it in their search results. Domain Authority (DA) : A score, typically on a 100-point scale, that predicts how well a website will rank on search engine result pages (SERPs). Higher scores correspond to a greater ability to rank.

Paid Content 85

Paid Content Lead Ranking SEO Lead Scoring 85

Single Grain

FEBRUARY 3, 2024

It appears directly beneath the title of a page in the SERPs: Though they do not directly influence search rankings, their importance cannot be overstated. Moreover, in the context of SEO, meta descriptions offer an opportunity to reinforce the keywords and themes of your content, aligning with the search intent of your target audience.

Traffic 102

Traffic Work Management Click Rate CTR 102

Moz

OCTOBER 19, 2020

Posted by AndrewDennis33 There’s gold in them thar SERPs…gold I tell ya! Search engine results pages (SERPs) are the mountains we’re trying to climb as SEOs to reach the peak (number one position). The three main areas of research that SERP analysis can benefit are: Keyword research Content creation And competitive analysis.

SERP 59

SERP SEO CTR Long Tail Marketing 59

Single Grain

DECEMBER 19, 2023

Keyword Research – Access Ahrefs’ enormous keyword database to find thousands of keyword ideas with data-driven metrics like search volume, keyword difficulty, SERP overview and CPC. SERP Analysis – Find forms and other user-generated content that you can easily rank for.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Referral Rock

OCTOBER 9, 2019

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Finally, we asked marketers, “do you feel adding, updating, or replacing visuals is an effective way to improve your SERPs?” Are long-tail keywords the way to go for companies with low domain authority?

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Single Grain

DECEMBER 22, 2023

This approach makes it super easy to efficiently scale your SEO efforts across your extensive product range, so that you can be sure that each item is optimally positioned in in the SERPs through automated, data-driven strategies. Aim for continuous improvement in search engine result page (SERP) positions for these keywords.

eCommerce 52

eCommerce SEO Long Tail Marketing CMS Development 52

Unbounce

MAY 24, 2021

With a combination of intentional design and crystal clear copy , you can optimize that first impression and increase the chances of driving relevant traffic to your website and learning more about your unique customer journey. The winning strategy here, when you’re optimizing for conversion, is to address user intent. Paid social ads.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Single Grain

NOVEMBER 9, 2022

Because you should also focus on using long-tail keywords : 3-5-word phrases with low search volume for niche target audiences instead of mass audiences. Get high click-through rates (CTR). Have a strong purchase intent. And CTR is one of the ranking factors considered by major search engines. Think about it.

eCommerce 115

eCommerce Traffic SEO Product 115

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. These keywords may have lower search volumes but tend to have higher intent and conversion rates.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Directive Agency

AUGUST 10, 2017

And in this guide, you’ll find those answers to your most burning questions about SERPs, SERP features, keyword stuffing, and, of course, more. Q: Should I focus on monopolizing SERPs? Stepping up your SEO game so that you can appear in the first position for a certain keywords SERP seems like a good move. Image Source ).

SERP 49

SERP Lead Generation Search Marketing Lead Scoring 49

Single Grain

APRIL 21, 2023

CTR is the number of clicks an ad receives divided by the number of times it’s shown (impressions). A higher CTR means the ad is more appealing to users. This refers to how closely related the ad is to the user’s search query or intent. This can result in lower CTRs and fewer conversions. Ad relevance.

Lead Scoring 52

Lead Scoring Lead Ranking Ads Cost Per Click 52

Optinmonster

AUGUST 18, 2022

Our on-page SEO checklist can help you rank higher on search engine results pages (SERPs). One quick tip is that we suggest using long-tail keywords whenever possible. There may be less search volume for these long-tail search terms, but the user intent to purchase is often very high. Step 6: Set the URL.

SEO 117

SEO Optimization Lead Scoring Lead Ranking 117

Directive Agency

JULY 26, 2017

Search engine result pages (SERPs) looked largely the same, no matter what you searched for. The SERP layout changes again, surfacing new information that’s specific to Pizza Hut. Instead, they’re looking for the underlying intent used when you search. One issue you do have to worry about, though, is a searcher’s intent.

SERP 45

SERP Paid Content B2B Marketing Top of Funnel 45

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

Valasys

MARCH 17, 2023

Cut-rate organic CTR Since Google introduced various SERP features that offer direct answers to users’ queries, there has been a noticeable decline in CTR. Altered more intelligent SERP The introduction of Google Passage Ranking will bring about a significant change in the way content is presented on websites.

Lead Ranking 52

Lead Ranking Trends SEO Lead Scoring 52

Valasys

FEBRUARY 5, 2020

As the research methodologies of the prospects & customers have evolved, so have the results being reflected on the Search Engine Result Pages (SERPs). Britney Muller, the Senior SEO Scientist at Moz advises targeting “ link-intent keywords ”.

SEO 59

SEO Practices Google Branding 59

Unbounce

AUGUST 6, 2021

Instead, use long-tail keywords to get specific on your audience segments. Search Engine Results Pages ( SERP ) can help you segment main commercial keywords with either transactional or informational content which serves as a helpful guide to determining your audiences’ search intent. Use Audience Research Tools.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Single Grain

AUGUST 24, 2021

Long-tail keywords to target featured snippets. Hence, the best way to produce content for your target keyword is by first analyzing the content that is ranking in the top 10 of the SERPs. Secondary keywords based on your primary keywords. Relevant keywords that your main competitors are using. 6) Makes SEO Reporting a Breeze.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SEO 52

Single Grain

NOVEMBER 20, 2020

As a result, more and more businesses are forced to update and refine their search engine optimization strategies to get and stay on page one of the SERPs. Adding these into your content will boost your content’s grade, which is a measure of how it will perform on the SERPs. Ranking on Google is harder than ever. Why does this work?

SERP 59

SERP Lead Scoring Lead Ranking Keywords 59

Directive Agency

MARCH 15, 2022

This isn’t just a buzzword – It’s also the intent of SaaS content, aiming to position itself as a thought leader in its space to convince decision makers within a company that its brand is the most knowledgeable to help them hit their goals. These two approaches to content marketing differ across four main areas: . SaaS Content .

Top of Funnel 52

Top of Funnel SEO Lead Ranking Content 52

Convert

NOVEMBER 8, 2022

And not every channel has the exact audience plus intent combo that matches your brand, price range, and offers. You have to understand and cater to intent. Intent rules all. It all boils down to buyer intent, folks. This is a textbook example of matching ads to some indication of intent. Do I really need to?

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

seo.co

JANUARY 31, 2022

To reap all these benefits, you have to carry out extensive on-page and off-page optimization, which would eventually lead to a rise in SERPs for targeted and untargeted keywords. Next, we talk about how to direct people to what your intent is from their visit. Organic Click-Through-Rate (CTR).

SEO 111

SEO Webinar Metrics Lead Scoring Lead Ranking 111

Moz

OCTOBER 25, 2019

I suggest prioritizing long tail keywords that you foresee providing a high potential ROI. This is a great example of a long tail keyword phrase that could provide direct conversions. The SERPs are incredibly volatile things, with Google making updates multiple times every day. Great question!

Features 49

Features SERP Long Tail Marketing Marketing Analytics Tools 49

Hubspot

JUNE 12, 2018

Google has gotten a lot better at understanding the intent behind a specific query , and as a result, they're able to serve up extremely relevant pieces of content to meet your exact query. But in 2018, those long-tail search queries are more likely to result in entirely different SERPs with entirely different top results.

Traffic 75

Traffic Hubspot Lead Ranking SERP 75

Optinmonster

NOVEMBER 13, 2019

Use the right terms, and your content will be more visible in search engine results pages (SERPs), resulting in more clicks and more organic traffic. Our last keyword research guide covered why keyword research is relevant , types of keywords , understanding keyword intent (what searchers want), and much more. Search Console Report.

Keywords 76

Keywords Paid Content Traffic Research 76

Outbrain

JANUARY 3, 2021

Leveraging Long-tail Keywords. Long-tail keywords are groups of words or phrases that mimic regular speech, and they are all the rage in digital marketing. BERT is a neural network-based technique for natural language processing (NLP), and Google uses it to better understand the user intent behind search queries.

High Quality Lead 34

High Quality Lead Paid Content Traffic Cost 34

Unbounce

MARCH 7, 2019

In a traditional ad group (with multiple keywords) the differences in keyword bids, match types, and expected CTR contributed to the success or failure of an ad. In September 2018, Google announced a further expansion of exact match close variants to focus on matching the intent of a search rather than its specific terms. via Google ).

PPC 111

PPC Practices SEM Best Practices 111

Hubspot

MARCH 27, 2019

In fact, part of Google’s search algorithm ranks your content based off engagement metrics , like total traffic, organic traffic, direct traffic through Chrome, time on site, bounce rate, SERP CTR, brand mentions on authoritative sites, and return visits. Only then should you start optimizing it for search engines.

Lead Ranking 101

Lead Ranking Hubspot Lead Scoring Organization 101

Content Standard

AUGUST 9, 2023

How will generative AI-powered search affect my content rankings and search CTR? Secondly, what happens when search engine algorithms and search engine results pages (SERPs) incorporate generative AI? The volume of AI-generated content online will also raise standards for what it takes to rank on SERPs. At the surface level, no.

Marketing AI 90

Marketing AI Lead Ranking Generation Branding 90

Content Standard

JUNE 25, 2023

Second, the implications of generative AI being embedded in search engine algorithms and Search Engine Results Pages (SERPs). The sheer volume of online content being generated with AI will raise the bar for what it takes to make it onto SERPs. Will search engines stop ranking our content in favor of a direct response experience?

SERP 70

SERP SEO Generation Long Tail Marketing 70

Optinmonster

JANUARY 22, 2024

Here’s how to effectively incorporate synonyms and related terms: Understand User Intent : Start by understanding the intent behind the search queries related to your primary keywords. Optimize for Long-Tail Keywords : Featured snippets often come from queries that are phrased as questions, especially long-tail keywords.

Lead Scoring 52

Lead Scoring Lead Ranking Traffic SEO 52

Single Grain

JANUARY 16, 2023

Just 0.78% of people click on page 2 of Google’s SERPs. ( Long-tail keywords are more specific and are known to provide better conversions. Why You Should Use Long-Tail Keywords in Your SEO Campaign. * Kirbie’s Cravings, a food blog, saw its CTR increase by 79% by leveraging this tag. Rockcontent ).

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Single Grain

JUNE 24, 2021

Long-Form Content. Brand SERP Optimization. If you're a content marketer who wants your business or your clients' business to stay at the top of the SERPs while offering content that's of value to your readers, you'll need to know these twelve key SEO trends. Use long-tail keywords to answer common audience questions.

SEO 138

SEO Trends Content Marketing SERP 138