Google Ads Retargeting: Everything You Need To Know
Optinmonster
MARCH 21, 2024
Through trial and error, I’ve found that a frequency cap of 3-5 impressions per day per user strikes a good balance between maintaining visibility and avoiding overexposure. One memorable campaign I managed saw a 50% increase in click-through rate (CTR) simply by optimizing the ad copy based on A/B testing results.
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